Using social media to increase your online profile. Some advice and best practice

1. Celebrating yourself – developing
an audience for your research
24 June 2019
Roger Watson

2. Outline
• Why would you want to increase your online profile?
• Can you increase your online profile?
• Does it have any benefit?
• How do you increase your online profile?
• Strategy
• Etiquette

3. http://www.youtube.com/watch?v=TXD-Uqx6_Wk

4. Submission
Peer
review
Revision
Re-
submission
Acceptance
Publication

5. Why would you want to increase
your online profile?

6. Why would you want to increase your online
profile?
• Where do you search for most of your information?
• How do you think people will find information about you?
• Do you have an online profile?

10. Can you increase your online
profile?

11. Five ways to increase your online profile
(Societe General)
1. Set your targets
• What is it you want to achieve?
2. Choose the right tool(s)
• Don’t spread yourself ‘too thin’ across sites
3. Settle into the right rhythm
• Don’t be ‘at it’ all the time, but don’t neglect your sites
4. Monitor
• What are people saying to you and about you?
5. Pay attention to your image
• Don’t misrepresent yourself

12. Does it have any benefit?

13. Can Tweets Predict Citations? Metrics of Social
Impact Based on Twitter and Correlation with
Traditional Metrics of Scientific Impact
Gunther Eysenbach
JMIR (2011)
Highly tweeted articles were 11 times more likely to be highly cited than less-
tweeted articles (9/12 or 75% of highly tweeted article were highly cited,
while only 3/43 or 7% of less-tweeted articles were highly cited; rate ratio
0.75/0.07 = 10.75, 95% confidence interval, 3.4–33.6). Top-cited articles can
be predicted from top-tweeted articles with 93% specificity and 75%
sensitivity.

14. The odds of an article being highly cited
were significantly increased by a mention
in social media; OR 2.58, p<0.001

17. 04/09/2020
Altmetrics
In scholarly and scientific publishing, Altmetrics are new metrics
proposed as an alternative to the widely used journal impact factor and
personal citation indices like the h-index.
(Wikipedia)

18. 04/09/2020

19. 04/09/2020
Altmetrics scoring
system

20. How do you increase your online
profile?

21. Ways of increasing your online profile
• Twitter
• Blogging
• Instagram
• YouTube
• Podcasting
• Slideshare
• ResearchGate
• Publons
• ORCID
• LinkedIn

22. Strategy

23. Link your social networking sites -
TRANSMIT
Website
Audience

24. Etiquette

25. Social Media Etiquette Tips
• Don't Mix Business and Pleasure. ...
• Use Caution Posting and Tagging Photos. ...
• Be Self-Centred in Small Doses. ...
• Understand That Your Sense of Humor Isn't Universal. ...
• Don't Be Reactive. ...
• Avoid Over-Sharing. ...
• Build a Legacy for the Future. ...
• Don't Misrepresent Yourself. …
• Don’t drink and tweet. …

26. r.watson@hull.ac.uk
0000-0001-8040-7625
@rwatson1955