The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results.

1. American Marketing Association
Membership Program
Sponsored by:

2. About the AMA
The American Marketing Association is the largest
marketing association in North America. It is a
professional association for individuals involved in the
practice, teaching and study of marketing worldwide. It
is also the source that marketers turn to every day
to deepen their marketing expertise, elevate their
careers, and, ultimately, achieve better results.
American Marketing Association members are
connected to a network of experienced marketers
over 30,000 strong.

3. RAMA Orientation Agenda
 Agenda and
Introductions
 President’s
Welcome
 Presentation on
AMA and RAMA
 Questions
 Adjourn by 9:00

4. About the Rochester AMA
 RAMA is in our 60th
year of delivering
quality marketing programs and support
to western NY
 Over 240 local members from industry,
universities, health care and consulting
providing a broad networking base.
 A broad base of programming from
monthly luncheons to SIGs and evening
networking events with member discounts.
 Combine this with the AMA value and you
and your team will continuously grow.

5. RAMA Committees
 Collegiate Relations
 Membership
 Special Interest
Groups
 Marketer of the Year
 Programming
 PR
 Social Media & Web
 Sponsorship

6. AMA Individual or Group
Membership
 With AMA Membership, individuals, companies and
institutions can build a well-rounded, strong and
diverse marketing team. AMA offers resources that
just can’t be found anywhere else
 Address day-to-day challenges
 Membership can connect you and your team
members to experienced marketers and relevant
information resources helping to solve business
problems
 Keep skills and capabilities current in a fast-paced
and changing marketing environment
 Help your best marketers advance their skills through
ongoing professional development and access to the
newest thinking in marketing

7. AMA Individual or Group
Membership
Marketers can get real business results with AMA Group Membership

8. AMA Membership
 AMA connects members with ideas
and solutions that are specific to
their area of marketing
 AMA members also get insight from
the broader marketing community
helping to build a well rounded skill
set and become a stronger contributor
to the marketing team
Connecting

9. AMA Membership
National Offerings
 Over 20 Special Interest
Groups (SIGs)
 Communities of like-minded
marketers on LinkedIn,
Facebook, Twitter
 15 Thought Leader
Conferences
 Online Membership Directory
 Online Vendor Directory
 76 Local Chapters
Local Offerings
 Member Orientation
 Monthly Luncheons with
member discount
 Evening Networking Events
with member discount
 Volunteer Opportunities
 Chapter Leadership
Opportunities
 Social Communities- LinkedIn
 RAMA SIGs
Connecting

10. AMA Membership
 AMA members have easy access to
information and resources, whether
it’s a specific area for team
development, a new topic of which your
organization wants a solution, or all
things marketing
AMA publications
MarketingPower.com
Events and resources
Informing

11. AMA Membership
Informing
National Offerings
 www.MarketingPower.com, AMA’s
website for the marketing industry
 Over 100 education and training
events on the marketing industry’s
most leading topics.
 National conferences where
marketing thought leaders
collaborate.
 Over 150 free webcasts and
podcast
 Marketing News, is the industry
authority, providing broad reporting,
analysis and forecasting on the full
range of key marketing issues,
trends and future developments
 Eight free e-newsletters targeting a
variety of marketers
 Three specialty magazines
 Four of the leading marketing
academic journals
Local Offerings
Local Chapter website
 Chapter e-newsletter
 Educational Events
 Monthly Luncheons with member
discount
 Evening Networking Events with
member discount
 Facebook, Twitter, LinkedIn
networking

12. AMA Membership
 AMA assists organizations in developing a
marketing department of skilled,
knowledgeable talent that propels the
business forward
 By tapping into national and local resources,
marketers meet day-to-day complex
business challenges and stay at the
forefront of current thinking and practices,
advancing your company’s success
Advancing

13. AMA Membership
Advancing
National Offerings
 AMA Job Board- a great
resource to find talent for your
organization
 Special Reports- such as
“The Future Role of Marketing
in the Organization”
 Ideas, solutions and fresh
perspectives of
MarketingPower.com/
Resource Library
 Meeting of the Minds webcast
series
Local Offerings
 Volunteer Opportunities-
expanding planning and
conceptual skills.
 Chapter Leader Opportunities-
expanding management and
public speaking skills
 Contact any Board member to
find out where you can help

14. AMA Membership
Group Size 4-9 Members 10+ Members
Dues per Member $ 208 $ 184
Annual Dues Rate
Individual
Member
Annual during
Fall Drive
Dues per Member $ 228

15. AMA Membership
 To sign yourself up go to www.ama-rochester.org and
click JOIN. See the Handout
 To sign your team up for Group Membership
 Have a key contact at your organization complete the Group
Membership application found on the AMA website
www.marketingpower.com/groupmembership
 AMA Customer Service will process all applications,
contacting your employees for their specific
membership preferences and sends an invoice to the
Key Contact for payment
.

16. For More Information on
AMA Membership
Contact AMA International Headquarters
www.marketingpower.com/groupmembership
groupmembership@ama.org
-or-
Contact Your Local Chapter
www.ama-rochester.org
-or-
Owen Foster
Membership Chair
585-336-2359
Ofoster@rochestermidland.com
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