Rochester AMA new member fall campaign

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The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results.

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  • This is the AMA brand positioning statement.
  • First bullet point addresses the key deliverable or benefit of an AMA group membership.
    Second and third bullet points is how AMA delivers or supports the key benefit.
  • Rochester AMA new member fall campaign

    1. 1. American Marketing Association Membership Program Sponsored by:
    2. 2. About the AMA The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers over 30,000 strong.
    3. 3. RAMA Orientation Agenda  Agenda and Introductions  President’s Welcome  Presentation on AMA and RAMA  Questions  Adjourn by 9:00
    4. 4. About the Rochester AMA  RAMA is in our 60th year of delivering quality marketing programs and support to western NY  Over 240 local members from industry, universities, health care and consulting providing a broad networking base.  A broad base of programming from monthly luncheons to SIGs and evening networking events with member discounts.  Combine this with the AMA value and you and your team will continuously grow.
    5. 5. RAMA Committees  Collegiate Relations  Membership  Special Interest Groups  Marketer of the Year  Programming  PR  Social Media & Web  Sponsorship
    6. 6. AMA Individual or Group Membership  With AMA Membership, individuals, companies and institutions can build a well-rounded, strong and diverse marketing team. AMA offers resources that just can’t be found anywhere else  Address day-to-day challenges  Membership can connect you and your team members to experienced marketers and relevant information resources helping to solve business problems  Keep skills and capabilities current in a fast-paced and changing marketing environment  Help your best marketers advance their skills through ongoing professional development and access to the newest thinking in marketing
    7. 7. AMA Individual or Group Membership Marketers can get real business results with AMA Group Membership
    8. 8. AMA Membership  AMA connects members with ideas and solutions that are specific to their area of marketing  AMA members also get insight from the broader marketing community helping to build a well rounded skill set and become a stronger contributor to the marketing team Connecting
    9. 9. AMA Membership National Offerings  Over 20 Special Interest Groups (SIGs)  Communities of like-minded marketers on LinkedIn, Facebook, Twitter  15 Thought Leader Conferences  Online Membership Directory  Online Vendor Directory  76 Local Chapters Local Offerings  Member Orientation  Monthly Luncheons with member discount  Evening Networking Events with member discount  Volunteer Opportunities  Chapter Leadership Opportunities  Social Communities- LinkedIn  RAMA SIGs Connecting
    10. 10. AMA Membership  AMA members have easy access to information and resources, whether it’s a specific area for team development, a new topic of which your organization wants a solution, or all things marketing AMA publications MarketingPower.com Events and resources Informing
    11. 11. AMA Membership Informing National Offerings  www.MarketingPower.com, AMA’s website for the marketing industry  Over 100 education and training events on the marketing industry’s most leading topics.  National conferences where marketing thought leaders collaborate.  Over 150 free webcasts and podcast  Marketing News, is the industry authority, providing broad reporting, analysis and forecasting on the full range of key marketing issues, trends and future developments  Eight free e-newsletters targeting a variety of marketers  Three specialty magazines  Four of the leading marketing academic journals Local Offerings Local Chapter website  Chapter e-newsletter  Educational Events  Monthly Luncheons with member discount  Evening Networking Events with member discount  Facebook, Twitter, LinkedIn networking
    12. 12. AMA Membership  AMA assists organizations in developing a marketing department of skilled, knowledgeable talent that propels the business forward  By tapping into national and local resources, marketers meet day-to-day complex business challenges and stay at the forefront of current thinking and practices, advancing your company’s success Advancing
    13. 13. AMA Membership Advancing National Offerings  AMA Job Board- a great resource to find talent for your organization  Special Reports- such as “The Future Role of Marketing in the Organization”  Ideas, solutions and fresh perspectives of MarketingPower.com/ Resource Library  Meeting of the Minds webcast series Local Offerings  Volunteer Opportunities- expanding planning and conceptual skills.  Chapter Leader Opportunities- expanding management and public speaking skills  Contact any Board member to find out where you can help
    14. 14. AMA Membership Group Size 4-9 Members 10+ Members Dues per Member $ 208 $ 184 Annual Dues Rate Individual Member Annual during Fall Drive Dues per Member $ 228
    15. 15. AMA Membership  To sign yourself up go to www.ama-rochester.org and click JOIN. See the Handout  To sign your team up for Group Membership  Have a key contact at your organization complete the Group Membership application found on the AMA website www.marketingpower.com/groupmembership  AMA Customer Service will process all applications, contacting your employees for their specific membership preferences and sends an invoice to the Key Contact for payment .
    16. 16. For More Information on AMA Membership Contact AMA International Headquarters www.marketingpower.com/groupmembership groupmembership@ama.org -or- Contact Your Local Chapter www.ama-rochester.org -or- Owen Foster Membership Chair 585-336-2359 Ofoster@rochestermidland.com Sponsored by:

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