Brand development for a software development company named Kohva.

1. Kohva
Brand Working Concepts.
May 2013

2. Kohva Brand Working Concepts
Kohva
An online business software dashboard powering today’s commerce.

3. Complete set of online software for business.
Kohva Brand Working Concepts

4. Reliable business software working for businesses 24/7.
Kohva Brand Working Concepts

5. Non-stop evolution of research and development of new software.
Kohva Brand Working Concepts

6. Integrated.
Kohva Brand Working Concepts

7. Simple.
Kohva Brand Working Concepts

8. all business types & sizes.Works for
Kohva Brand Working Concepts

9. Scalable
Kohva Brand Working Concepts

10. Kohva Brand Working Concepts

11. Welcome to...
Kohva Brand Working Concepts

12. Kohva Brand Working Concepts

13. Kohva LLC is a business’s dream
come true. With an array of online
software that not only works 24/7,
but is reliable for any business niche
from main street small business to
fortune 100 global corporations.
A complete online software innovation
for all business types and sizes.
Welcome to
Kohva Brand Working Concepts

14. The Kohva Logo
The logo is the catalyst of Kohva’s brand image and public perception.
Kohva Brand Working Concepts

15. The Kohva Logo
The Kohva logo was developed to give an impactful and immediate visual
impression. While giving an identifiable and a lasting impression in a global
economy, the Kohva logo was developed as an enduring international
brand image. With an immediate eye grabbing logo, the name “Kohva”
supports the stong brand image with a name that can be pronounced in
all the major languages of the world to make it memorable.
Kohva Brand Working Concepts

16. Horizontal Logo Lock-up
This the preferred usage of the Kohva logo.
Description and explanation will go here
The Kohva Logo
Kohva Brand Working Concepts

17. The Kohva Logo
Stacked Logo Lock-up
This is the secondary usage of the Kohva logo.
Description and explanation will go here
Kohva Brand Working Concepts

18. The Kohva Logo
Logo Main Colors
Use the proper color when using the Kohva logo
Description and explanation will go here
For Printing
Pantone Spot Colors
Working Working
There will be more pages of color usage as we move forward.
CMYK
For on Computer Screen
For Viewing on a Computer Screen
Web HEX Colors
Kohva Brand Working Concepts

19. The Kohva LogoLogo Color Usage
How to use the logo’s colors.
Stand alone and graphical secondary design elements for the Kohva logo.
Kohva Brand Working Concepts

20. The Kohva LogoLogo Elements
How to use the Kohva icon as a graphical element.
20% Black
20% PMS Warm Gray 11
and CMYK Build
95% PMS Warm Gray 11
and CMYK Build
95% PMS Warm Gray 11
and CMYK Build
93% PMS Warm Gray 11
and CMYK Build
10% Black
10% MS Warm Gray 11
and CMYK Build
10% Black
210% PMS Warm Gray 11
and CMYK Build
3% to 5 % Black
Depends on paper if
being used in print
3% MS Warm Gray 11
and CMYK Build if being
used in print
Kohva Brand Working Concepts

21. Brand Identity System
This section will show how the Kohva logo will be executed in print and
online collateral material.
Kohva Brand Working Concepts

22. Stationary
Kohva Brand Working Concepts
Brand Identity System

23. Stationary
8.5” x 11” letterhead and 1-sheet
Kohva Brand Working Concepts
Brand Identity System

24. Stationary
No. 10 business envelope
Kohva Brand Working Concepts
Brand Identity System

25. Stationary
Staff business cards and general company cards
Kohva Brand Working Concepts
Brand Identity System

26. Stationary
Company invoices for print and digital
Kohva Brand Working Concepts
Brand Identity System

27. Product
Kohva Brand Working Concepts
Brand Identity System

28. Product
Kohva Brand Working Concepts
Brand Identity System

29. Product
applications
invoicing
rentals
forms
Kohva Brand Working Concepts
Brand Identity System

30. Signage & Enviromental
Company outdoor/indoor signage and enviromental graphics
Kohva Brand Working Concepts
Brand Identity System

31. Signage & Enviromental
Company outdoor/indoor signage and enviromental graphics
Kohva Brand Working Concepts
Brand Identity System

32. Signage & Enviromental
Kohva Brand Working Concepts
Brand Identity System

33. Signage & Enviromental
Kohva Brand Working Concepts
Brand Identity System

34. war room
war room
war room
Signage & Enviromental
Kohva Brand Working Concepts
Brand Identity System

35. Signage & Enviromental
Kohva Brand Working Concepts
Brand Identity System

36. Signage & Enviromental
Kohva Brand Working Concepts
Brand Identity System

37. Logo Icon Logo Icon
Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

38. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

39. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

40. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

41. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

42. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

43. Logo Wear & Ad Specialty Items
Kohva Brand Working Concepts
Brand Identity System

44. Branded Company Vehicles
Kohva Brand Working Concepts
Brand Identity System

45. Branded Company Vehicles
Kohva Brand Working Concepts
Brand Identity System

46. Branded Company Vehicles
Kohva Brand Working Concepts
Brand Identity System

47. Branded Company Vehicles
Kohva Brand Working Concepts
Brand Identity System

48. Advertising
These adverts are for concept and can be altered and implemented
online campaigns along with print collateral.
Kohva Brand Working Concepts
Brand Identity System

49. Advertising
Kohva Brand Working Concepts
Brand Identity System

50. Advertising
Kohva Brand Working Concepts
Brand Identity System

51. Advertising
Kohva Brand Working Concepts
Brand Identity System

52. Advertising
Kohva Brand Working Concepts
Brand Identity System

53. Advertising
Kohva Brand Working Concepts
Brand Identity System

54. Advertising
Kohva Brand Working Concepts
Brand Identity System

55. Welcome to the Kohva Brand

56. kohva llc
May 2013