This document discusses a company that provides impartial and evidence-based commercial advice to help businesses exploit opportunities, answer key questions, and gain insights and actions. They use a variety of research tools and techniques to remove assumptions, identify gaps and waste, and ensure customers understand products. Their goal is to lead clients to evidence-based decision making using tools that deliver necessary insights and create required actions.

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3. What do we do?
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4. We provide impartial evidence-based advice
Exploit new opportunities in existing businesses
Deliver insights and actions for commercial advantage
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5. We answer key commercial questions.
Where are your customers?
What do they think of you?
How do you know?
How can you establish a stronger bond between you?
What is the rest of the market doing?
When did you last check what you are doing as a business?
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6. To create an accurate commercial rationale.
Remove assumptions and assumed understanding.
Identify wastage - actions, communications and investment.
Identify gaps to exploit.
Sense check that the whole of the customer correctly understands the whole of
your product/service.
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7. We work with you to provide the detailed
understanding that allows you to deliver what your
customers want, when and how they want it.
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8. How do we do it?
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9. An integration of traditional disciplines.
Quantitative and Qualitative Research
Via interviews, observation, on-line or paper based
Desk research
Strategic analysis
The use of planning matrices
Commercial common sense
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10. Integra’s insight to actions - tools and services.
Nine proven tools and techniques that deliver.
1. Market Analysis
2. Transaction Insight
3. Market Segmentation
4. Customer Research
5. Brand Essence
6. O Matrix
7. Opportunity Assessment
8. Contact validation
9. Lead Generation
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11. Why use us?
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12. Professional impartiality.
1. Time capacity and commitment to get the work done.
2. Single focus on the job in hand.
3. Impartiality and objectivity driven by our external insight.
4. Proven delivery of similar projects.
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13. How long does it take?
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14. We will agree the delivery of actionable insights, upfront.
1. Full timing plan issued at project quotation stage.
2. Full expectation and project management handled by our team.
3. Modular proven services.
4. Concise progress updates.
5. Delivered in a business ready format.
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15. Where should we start?
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16. From insight.
Internal Operational External
focus review focus
To commercial action.
Brand Essence Customer Research Market Analysis
Market Segmentation Opportunity
O Matrix Assessment
Contact validation
Lead Generation
Transaction Insight
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17. Asking questions and assuming nothing.
1. If you could alter one aspect of this business what would it be?
2. What would be the gain?
3. What is going to drive your future: price, innovation or reputation?
4. What is going to drive your competitors growth?
5. When did you last speak to your customers?
6. What did you ask them?
7. When was the last time you checked what your customers know and believe
about you?
8. Is there anything else that they think you should supply or provide?
9. When did you last mystery shop?
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18. “Our goal is to lead you towards evidence-based decision making using a variety of
tools and methodologies, and we carefully select the ones that not only deliver the
necessary insight but that also create the action required.”
Robert Oxley
Managing Director
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19. Thank you.
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