SlideShare a Scribd company logo
1 of 26
10 marketing insights to improve your business André Desmeules [email_address] 514 602-2822
#10 LEADERSHIP
Your leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]
#9  Know how to talk about your business
The elevator speech ,[object Object],[object Object],[object Object],[object Object],[object Object]
#8 Promote your image
Your brand ,[object Object],[object Object],[object Object]
My brand ,[object Object],[object Object],[object Object],[object Object]
#7 Get into the right business!
Your offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market attractiveness Fractional laser Tatoo removal Cream, product. $$$ Unsold stock ???
#6 Pricing strategies
An important part of the strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing evaluation Low-------QUALITY-------High High ------------------PRICE-------------------Low
#5  You can’t manage what you  can’t measure
Marketing tracker   LUNDI MARDI MERCREDI JEUDI VENDREDI TOTAL Poste marketing Nombre Valeur Équipement:             Réference                   Ami                   Patient                   Employé                   Esth.-coiffeuse                   Médecin                                                                               Journaux     Rides:                   Botox Cosmétique                   Injectables             Revues:     Peeling                                 Radio                   Internet                   Page jaunes                   Aucune référence                                             TOTAL:             TOTAL    
#4 Internet
Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3  Care for the entire customer experience
First impression cycle
#2 Welcome package and clinic tour
Welcome them like they will come back ,[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Work with what you have
Retention ,[object Object],[object Object],[object Object]
Follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MERCI ,[object Object],[object Object],[object Object]

More Related Content

Similar to Marketing insight to improve your business

The Fastest 2 Hours In Marketing
The Fastest 2 Hours In MarketingThe Fastest 2 Hours In Marketing
The Fastest 2 Hours In Marketingbanter
 
Using Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetUsing Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
Building a B2B Demand Gen Engine
Building a B2B Demand Gen EngineBuilding a B2B Demand Gen Engine
Building a B2B Demand Gen EngineTodd Ebert
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedRoss Blaine
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Atlas Integrated
 
Planning for Success seminar notes
Planning for Success seminar notesPlanning for Success seminar notes
Planning for Success seminar notesTim Meadows-Smith
 
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsKoen Pauwels
 
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...HubSpot
 
Experienceaudit
Experienceaudit Experienceaudit
Experienceaudit Amit Modi
 
Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead GenerationDebbie Madden
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodmsAnne Starr
 
TechBA roadshow 2008 V3
TechBA roadshow 2008 V3TechBA roadshow 2008 V3
TechBA roadshow 2008 V3Jorge Zavala
 
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...Koen Pauwels
 
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...Twig Lane Group, LLC
 

Similar to Marketing insight to improve your business (20)

The Fastest 2 Hours In Marketing
The Fastest 2 Hours In MarketingThe Fastest 2 Hours In Marketing
The Fastest 2 Hours In Marketing
 
Marketing skills
Marketing skillsMarketing skills
Marketing skills
 
Using Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetUsing Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A Budget
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
Building a B2B Demand Gen Engine
Building a B2B Demand Gen EngineBuilding a B2B Demand Gen Engine
Building a B2B Demand Gen Engine
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar Narrated
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing
 
Attaining success in marketing your small business
Attaining success in marketing your small businessAttaining success in marketing your small business
Attaining success in marketing your small business
 
Planning for Success seminar notes
Planning for Success seminar notesPlanning for Success seminar notes
Planning for Success seminar notes
 
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
 
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
 
Customer Experience audit
Customer Experience auditCustomer Experience audit
Customer Experience audit
 
Experienceaudit
Experienceaudit Experienceaudit
Experienceaudit
 
Experience Audit
Experience AuditExperience Audit
Experience Audit
 
Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead Generation
 
How to Build a Marketing Plan and Measure ROI
How to Build a Marketing Plan and Measure ROIHow to Build a Marketing Plan and Measure ROI
How to Build a Marketing Plan and Measure ROI
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodms
 
TechBA roadshow 2008 V3
TechBA roadshow 2008 V3TechBA roadshow 2008 V3
TechBA roadshow 2008 V3
 
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
 
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...
ICC/Decision Services...Beyond Customer Service...What Mystery Shopping Can D...
 

Marketing insight to improve your business

  • 1. 10 marketing insights to improve your business André Desmeules [email_address] 514 602-2822
  • 3.
  • 4. #9 Know how to talk about your business
  • 5.
  • 7.
  • 8.
  • 9. #7 Get into the right business!
  • 10.
  • 11. Market attractiveness Fractional laser Tatoo removal Cream, product. $$$ Unsold stock ???
  • 13.
  • 14. Pricing evaluation Low-------QUALITY-------High High ------------------PRICE-------------------Low
  • 15. #5 You can’t manage what you can’t measure
  • 16. Marketing tracker   LUNDI MARDI MERCREDI JEUDI VENDREDI TOTAL Poste marketing Nombre Valeur Équipement:             Réference                   Ami                   Patient                   Employé                   Esth.-coiffeuse                   Médecin                                                                               Journaux     Rides:                   Botox Cosmétique                   Injectables             Revues:     Peeling                                 Radio                   Internet                   Page jaunes                   Aucune référence                                             TOTAL:             TOTAL    
  • 18.
  • 19. #3 Care for the entire customer experience
  • 21. #2 Welcome package and clinic tour
  • 22.
  • 23. #1 Work with what you have
  • 24.
  • 25.
  • 26.