2. SIBU Beauty, llc
founded in 2005
Sales > $5MM
sold in ~2,500
retail locations
operations in U.S,
India and Tibet
3. sibuyidian
1,300 years in the making
Sibu yidian is a
10,000,000 word
collection of the 4
ancient Tibetan
medical tantras
describes using sea
buckthorn for
digestion
wounds
bleeding gums
lung ailments
heart and circulation
4. the preferred food of
Pegasus
less than 1% of world
supply is harvested
active plant fractions
seed oil
fruit oil
fruit pulp
sea buckthorn
hippophae rhamnoides (ssp. turkistanica)
5. what makes it work?
omega’s 3, 6, 7 & 9
flavonoids quercetin, isorhamnetin
and kaempferol
carotenoids beta carotene,
lycopene, zeaxanthin, lutein
vitamins A, C, D, E, K tocopherols and
tocotrienols
trace minerals potassium and
magnesium
over 190 bioactive
compounds!
6. modern uses
nearly 500 studies on PubMed
oil (topical)
rosacea/ eczema
burns/ wound healing
youthful skin
whole fruit/ juice
membrane health
poor vision
high cholesterol
heart health/ oxygen flow
Immune health
7. a 2009 study of 60 female subjects1 showed:
topical and oral SBTO significantly improved skin hydration and skin elasticity
oral SBT decreased skin roughness and the appearance of wrinkles
study authors concluded:
SIBU promotes healthy skin aging
clinical science
Clinical References:
1 Yang, b. et al, EFFECTS OF ORAL SUPPLEMENTATION AND TOPICAL APPLICATION OF SUPERCRITICAL CO2 EXTRACTED SEA BUCKTHORN OIL ON
SKIN AGEING OF FEMALE SUBJECTS, Journal of applied cosmetology 2009, vol. 27, no1, pp. 13-25
“Topical application of the sea buckthorn oil cream
increased cutaneous thickness, suggesting positive
structural changes and improvement in collagen
synthesis in the skin.”
8. SBT helps heal dermatitis1, 2 wounds, and burns 3
also protects against sun damage,
environmental stress, toxins, and oxidative
damage 4, 5
sea buckthorn leaf also enhances natural repair
mechanisms 6
SIBU skin healing benefits
clinical science
Clinical References:
1 Zhang WL, et al Experimental observation and clinical investigation effect of sea buckthorn oil on acute radio dermatitis. Hippophaë, 1 (1):27-30. (1988)
2 Effect of dietary supplementation with sea buckthorn seed and pulp oils on the fatty composition of skinglycerophospholipids of patients with Atopic
Dermatitis. Yang, B, et al., 2000, Jour Nutr BioChem, Vol. 11, 338-340.
3 Zhao YS. (1994) A preliminary report on treatment of 32 cases of burns with sea buckthorn seed oil. Hoppophaë, 7 (3):36-37.
4 Quirin KW. and Gerard D. (1993) Sanddornlipide - interessante Wirkstoffe für die Kosmetik. Parfümerie Kosmetik, 10:618-625.
5 Yang B, Heikki K. Composition and physiological effects of sea buckthorn ( Hippophae ) lipids. Trends Food Sci Technol . 2002;13:160-167.
6 Anti-inflammatory activity of sea buckthorn (Hippophae rhamnoides) leaves. Ganju, L et al., 2005, Intr Immunopharm, Vol. 5, 1675-1684.
9. in 2008, scientists at Harvard University discovered that omega-7
plays an important role in regulating metabolism1
the first fat to function as a hormone – called a lipokine
induces satiety and enhances the release of satiety hormones
in a 2011 Japanese four week study2 diabetic mice gained less
weight compared to placebo in addition to:
lower levels of triglycerides, blood fats
lower blood sugar and improved insulin sensitivity
SIBU metabolism health
clinical science
Clinical References:
1 Cao H, Gerhold K, Mayers JR, Wiest MM, Watkins SM, Hotamisligil GS. Identification of a lipokine, a lipid hormone linking adipose tissue to systemic
metabolism. Cell 2008;134:933–44
2 Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay mice and genetic type 2 diabetes. Yang, et al.,
Lipids in Health and Disease, 2011, 10:120.
3 Wang J Hypolipidaemic and hypoglycaemic effects of total flavonoids from seed residues of Hippophae rhamnoides L. in mice fed a high-fat diet. J Sci Food
Agric. 2011 Jun;91(8):1446-51. doi: 10.1002/jsfa.4331. Epub 2011 Mar 7.
10. SIBU cardiovascular
benefits
clinical science
a 4-week double-blind, randomized, crossover study of SBTO in12 healthy
normolipidemic men1 showed a clear decrease in platelet aggregation
SBT seed oil feeding to normal rabbits for 18 days caused a significant decline in
plasma cholesterol, LDL-C, atherogenic index (AI) and LDL/HDL ratio2
a 2011 mouse study3 of sea buckthorn seed extract showed markedly reduced total
body and liver fat , lowered LDL-cholesterol and improved insulin sensitivity and lowered
blood sugar
omega-7 is gaining recognition in studies for reductions in cholesterol and
inflammation 4, 5
Clinical References:
1 Johansson AK, Korte H, Yang B, Stanley JC, Kallio HP. Sea buckthorn berry oil inhibits platelet aggregation. J Nutr Biochem . 2000;11:491-495.
2 Basu, M.,.Anti-atherogenic effects of Sea buckthorn (Hippophae rhamnoides) seed oil. Phytomedicine 14, 770–777. 2007
3Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay mice and genetic type 2 diabetes. Yang, et al., Lipids in
Health and Disease, 2011, 10:120.
4 Lipoprotein composition and serum cholesterol ester fatty acids in nonwestern Melanesians. Lindeberg, S. et al., 1996, Lipids, Vol. 31, no. 2.
5 Trans-Palmitoleic Acid, Metabolic Risk Factors, and New-Onset Diabetes in U.S. Adults. Mozaffarian, D. et al., Annals Intr Med, 2010, Vol. 153, no. 12.
11. what makes SIBU special ?
A product as impactful as the story behind it
15. the SIBU philosophy
beauty from the “inside out” and
the “outside in”
made exclusively from premium,
wild-crafted, Himalayan sea
buckthorn berries- pure turkistanica
natural, 100% strength whole
spectrum plant oils and juices
made in partnership with the
Himalayan people
fair-trade and sustainable
16. the SIBU difference
solvent free supercritical CO2 extraction
preservative-free formulations
Forest Stewardship Council (FSC) certified
PETA certified cruelty free and vegan
CERES certified organic oils - GMO free
17. SIBU in summary
premium, sustainable wildcrafted
Himalayan berries- pure turkistanica
partnered with the Himalayan
people
world’s highest Omega 7 content,
100% strength (seed oil)
organic, free trade, solvent free,
supercritical CO2 extracted
