Preeminent PPC provides targeted clicks from pay-per-click campaigns at a lower rate than Google Adwords by also supplying contact information for prospects who click as well as those who do not click but are researching the product or service. They track user behavior across websites and devices to identify in-market prospects and match contact details for 40-60% of prospects. This hybrid approach of paid clicks and prospect leads from the same targeted audience allows marketers to engage prospects across multiple marketing channels for higher conversions at a lower overall cost than PPC alone.
Bigdata Applications in Real Estate Marketing & Sales Strategies
Preeminent PPC2
1. PREEMINENT PPC
With Preeminent PPC not only do you get the
click, for less, but you also get the contact
information for the prospect that made the
click AND The prospects that didn’t.
2. HERE'S HOW IT WORKS
We will build an in-market prospect audience from the keywords you pick,
We'll then build an ad campaign (you will approve the creatives) and
we drive the clicks.
We’ll guarantee you a predetermined amount of clicks (whether they convert on-
site or not) at a predetermined PPC rate.
We will provide the full contact record, Name, Address, Phone and Email address
for every person who clicks.
As well as an additional x amount of Prospect Lead records from the same
audience that you can market to however you like.
Campaign usually take 2-3 weeks to implement and get the guaranteed clicks.
We will provide Google analytics and/or Facebook analytics to prove the click.
3. HOW WE KNOW THE NAME, ADDRESS,
PHONE AND EMAIL OF PPC PROSPECTS
We are a DSP (we place a lot of ads for ourselves and others).
We see who is searching and navigating our campaign keyword sets. We
are then able to unanonymize/decode that data and cross-match them
against our database.
Our software allows us to track prospect behavior for those prospects we
have contact information on.
4. OUR VALUE PROPOSITION
We track the prospect’s:
Navigation Behavior across 5 billion URL’s at over 300k of the top named
domains online...in real time
Visit At Your Website by placing a pixel on your site that enables us to
identify prospects who are in your conversion funnel...in real time
Keyword Research done for all keywords related to buying (name
product/service)...in real time
Campaign Response Behavior across 4 marketing channels: display,
mobile, video and email...in real time
5. Mobile Behavior by looking at industry specific APP usage...in real time
Social Media Activity across hundreds of the internet's top social sites...in real time
Content Consumption like videos, pdf’s, podcasts, downloads that are industry
related...in real time
Real Time Shopping Behavior by identifying those domains/url’s that are designed
specifically to educate and or sell {name product/service} to prospects...in real
time
Past purchase behavior of millions of daily transactions...sorry not in real time but
near real time...within 24/72 hours of the purchase event.
6. We compile quite a bit of this data ourselves but we also work with dozens
of data partners in order to picture the full view of a prospect who is the
market researching, investigating and reviewing the {product/service} you
sell?
We track 750 million people across 40 million websites, billions of pages in
240 countries, 40 languages, 195 cities and 296 ad exchanges including
Google, Bing, Yahoo, Facebook and YouTube. You can target right down
to the zip code.
7. COMPARED TO GOOGLE ADWORDS PPC
When compared to a Google Adwords PPC campaign you get:
More PPC Value (full contact records),
The Addition of Prospect Leads (the 90% of people who don't click ads in a
search results page),
For Less (your marketing becomes the perfect hybrid of "in-market" PPC
prospects, but at the lower cost of a retargeting audience).
8. WHAT ARE PROSPECT LEADS?
Generally, we can match contact records on 40-60% of the people who we
are tracking. We call these Prospect Leads. They are in-market as shown by
their behavior.
There is a phase where a prospect realizes they need a solution...but its
before they actually make a purchase...it’s called the Criteria Phase.
This is the phase when prospects will do all their due diligence to see what
options are available…what criteria needs to be met in the solution they
buy.
The leads we sell are in this stage...they’re called PROSPECT LEADS.
9. WHAT ARE PROSPECT LEADS?
PROSPECT LEADS know they have a have a problem and are actively and
vigorously pursuing a solution...they’re in research mode and open to any
and all solution options.
PROSPECT LEADS still need to be educated about your company, your value
proposition and your offer...they haven’t filled out a form or called in yet to
request that their sales process begins...they’re on the path to doing that,
but haven’t as of yet.
10. WHAT DOES THIS MEAN TO YOU
So why is it valuable to have the name, address, phone and email of prospects that are in the market
right now, researching, investigating and reviewing the {product/service} you sell?
By having all that data you’ll be able to coordinate an omni-channel campaign across the following
marketing channels:
● Facebook
● Instagram
● Google
● YouTube
● Twitter
● Email
● Direct Mail
● Outbound Call
● Plus the Display Network of your choosing…we will drop cookie for you
11. THE FACTS
Marketing across multiple channels simultaneously will significantly increase
conversions and outperform single channel campaigns.
PROSPECT LEADS are prospects that have declared by their actions that
they are serious about buying what you sell and have earned and deserve
a solid portion of your ad budget.
PROSPECT LEADS are going to buy in the very near future...the only
question is will it be from you?
If your keyword sets are well researched then the additional data we
provide will be in-market and valuable.
(PROSPECT LEADS are not scrubbed against DNC. You are responsible for TCPA compliance).
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888-841-1494