A basic company analysis of Starlink.

1. Robert Dekovich
(dekovich)

2. Problem (a massive one)
47% of the world does not use the internet.
Number one reason why: lack of coverage
● Largely an economic issue
● Nearly 30% of the world has no 3/4G

3. Solution (also a massive one)
Create satellite constellation to provide reliable
internet connection
● Less than $500,000 per Starlink
● Latency better than fiber optic
● Can deliver to non-connected zones

4. Meet Jeff!
● Lives in Alaska
● Likes bears, and eating snow
● Bad, unreliable mobile internet connection

5. Is Starlink profitable?
TLDR: not yet, but will be
● Actual operations begin late 2020
● Breaks even via Smallsat Rideshare
● Forbes estimates Starlink @ $30B

6. How will Starlink make money?
Unfortunately, no one really knows exactly how
it will be sold.
However…
● Likely to sell a transceiver for link
● Monthly subscription to connect
● Question: direct or dealer?

7. Starlink history (2015-present)
2015
SpaceX begins
product development
Feb 2018
First two prototypes
launched
May 2019
First large operational
deployment on Falcon 9
Mar 2018
FCC authorizes Starlink
system for 4,425
satellites
Oct 2019
FCC authorizes an
additional 30k
satellites
Now
Launching 60 satellites on every
Falcon 9 launch (about once a
month)
Slated to launch service in late
2020, early 2021

8. Leadership
Elon Musk
CEO, Founder of SpaceX
Gwynne Shotwell
COO of SpaceX
Tom Mueller
CTO of SpaceX

9. Secret sauce
Innovative infrastructure (or lack thereof)

10. What’s HOT about Starlink?
Intersatellite comms with lasers, faster than fiber optic

11. Competition
Starlink Kuiper OneWeb Local ISPs
Cheap ride to
space
✅ ❌ ❌ lol
Low
infrastructure $
✅ ✅ ✅ ❌
Low latency
✅ ❌ ❌ ✅

12. My prediction
They will succeed massively
They will IPO in the future
They will be one of the most profitable products of all time

13. References
● https://www.fcc.gov/document/fcc-autho
rizes-spacex-provide-broadband-satellite-
services
● https://stlpartners.com/research/underst
anding-why-half-the-people-in-the-world-d
ont-have-access-to-the-internet/
● https://ourworldindata.org/internet
● https://www.cnet.com/news/top-5-reason
s-why-people-dont-use-the-internet/
● https://www.weforum.org/agenda/2016/0
2/4-reasons-4-billion-people-are-still-offli
ne/
● https://seekingalpha.com/article/425491
7-spacex-backtracking-on-satellite-intern
et-puts-future-profits-in-doubt
● https://seekingalpha.com/article/4254917
-spacex-backtracking-on-satellite-internet-
puts-future-profits-in-doubt
● https://www.forbes.com/sites/greatspecu
lations/2020/02/13/how-much-value-can-
spacex-unlock-from-starlinks-proposed-ip
o/#e12e15c6a7cc
● https://www.bbcmag.com/breaking-news
/an-open-letter-to-gwynne-shotwell-elon-m
usk-and-starlink-leadership
● https://www.starlink.com/
● https://en.wikipedia.org/wiki/Starlink