Tips on Choosing a Graphic Designer, Prepared by Staff at Bob Baittie Design

1. Tips on Choosing a Graphic
Designer, Prepared by Staff at
Bob Baittie Design
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2. ● Nowadays, a quality and distinct logo goes
far in attracting customer interest and
building a powerful brand message and
identity.
● However, to create that logo, organizations
first need to hire a proven graphic designer
or design firm.
● Businesses, nonprofits, and individuals in
the market for an effective graphic designer
should look for three key characteristics in
particular. They include:

3. 1. A strong marketing sense:
● Good designers should be able to look
through their portfolios and identify the
marketing message or goal of each of their
past projects.
● In turn, the projects should clearly
communicate these messages and
motivate consumers.

4. 2. Formal education in design:
● Like any art form, graphic design requires a
knowledge of the foundational principles
needed to take the craft to the next level.
● Software skills do not necessarily transfer
to strong brand development abilities.

5. 3. Professional demeanor with solid
business skills:
● Graphic designers with strong business
acumen understand the importance of
planning project details ahead of time and
of keeping their clients abreast of these
details.

6. About the Author:
● Graphic designer Robert Baittie opened the
doors to Bob Baittie Design, Inc., of
Chicago in 1989.
● Robert Baittie holds a degree in graphic
design from the University of Illinois at
Urbana-Champaign.
● For more information, visit his website at
BaittieDesign.com.

7. About the Author:
● Graphic designer Robert Baittie opened the
doors to Bob Baittie Design, Inc., of
Chicago in 1989.
● Robert Baittie holds a degree in graphic
design from the University of Illinois at
Urbana-Champaign.
● For more information, visit his website at
BaittieDesign.com.