Data Center 2.0: The Sustainable Data Center is an in-depth look into the steps needed to transform modern-day data centers into sustainable entities. The book will be published at the beginning of the summer. To get an impression see the following slide deck.

1. “A new philosophy, a way of life, is not
given for nothing. It has to be paid dearly
for and only acquired with much
patience and great effort”
Fyodor Dostoyevsky
ISBN: 1499224680

2. From different parts of society the sustainability of data centers is questioned.
Energy efficiency and indirect CO2 emissions, caused by the consumption of
carbon based electricity, are criticized.
Are data centers 21st century factories?

3. Creating sustainable data centers is not a technical problem but an
economic problem to be solved,
and the scope of this issue goes well beyond the walls of the data center.
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4. The data center is the place where it all comes together:
energy, IT and societal demands and needs.
Public life, economy and society as a whole depend to a very large extend on
the proper functioning of data centers and they can be seen as a critical
infrastructure.

5. Financial
Legal
Moral
Technical
Motivations to change …

6. The data center industry must free itself from the shackles of 19th century based
ideas and concepts …
Goods Dominant LogicMass Production
Take Make Waste

7. … and start to use a new industrial model.

8. Rethink the ‘data center equation’ of ‘people, planet, profit’
and prepare yourself and your organization to climb
Mount Sustainability.

9. Data Center 2.0
The Sustainable Data Center
Available summer 2014
Data Center 2.0: The Sustainable Data Center is an in-depth look into the steps needed
to transform modern-day data centers into sustainable entities.