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Sellers Commerce Webinar: Creating a B2B Dedicated Checkout Experience
- 2. Who Are We Ashok Reddy President Rick Levine VP of Sales Lee Gorsky VP of Production Al Baker VP of Professional Services Nancy Cardona Business Development Manager Mark Weirich National Sales Manager
- 3. By The Numbers • 11 Years, Since 2005 • 2 Offices • Northbrook IL, USA • Hyderabad ,India • 3 Countries Served • US, Canada, and India • Millions more • Shoppers: 4M+ annually • Transactions Processed: 100M+ • Websites Served: 1000+ • Customer base: 300+
- 4. What We Do We help B2B Retailers, Distributors and Manufacturers easily manage both simple & complicated B2B purchasing programs
- 5. How We Do It Help you build and maintain Microsites Private websites for your specific accounts with distinct needs. Create an experience that reflects your customer’s expectations
- 6. Today’s Webinar Why build a Dedicated Checkout Experience? A discussion of the ROI on Microsites A breakdown of what B2B customer’s expect 20minutes 20minutes 10minutes How does a Microsite work? Walk through of a B2B shopper’s experience A tour of how a retailer manages an account Questions
- 7. What We Heard Today Microsites Can be used to create private websites for your specific accounts with distinct needs. The B2B Program Manager creates an experience that reflects your customer’s expectations
- 11. User Study: Uniforms •Management of Employee Accounts by Supervisors and Administrators •Inventory Position Display •Order Information •Shipping Information •Customized employee buying experience •Group Specific Viewing •Purchasing Requirements •Shipping Locations •Setting up Power Groups •Interaction Rules Business Rules Dedicated Account Websites Employee Shopper Sets System Integration
- 12. Industrial
- 13. User Study: Industrial LTL Equipment 84 New Product Sets
- 14. Food & Beverage
- 15. User Study: Food & Beverage JP Wholesale Organized Group Purchasing Buyer Centric Ordering
- 17. Microsites
- 18. ROI Profit Simplified: Site Authorship, and Administration Dedicated Site and Checkout Experience Group Buyer Segmentation
- 19. B2B Program Manager Buyer Centric Experience Set Unique Business Rules Dynamic Content Management System Ledger Based Tracking Responsive Site Design Administration Console is User Friendly Accounts: Individuals, Groups, Employee Shoppers
- 23. Organized Group Segmentation Buyers Products Payments Shipping Locations
- 24. Buyer Centric Ordering Specific View Creation Customer Centric Merchandising Fluid Product to Client Interaction
- 26. Preferred Payment Methods Arrange based on Purchase orders, credit cards, allowances, points, or payroll deductions Set up purchasing rules which trigger events Set up multiple ledgers Ledger
- 29. Next Steps Read: www.B2BProgramManager.com Subscribe: blog.b2bprogrammanager.com Consultation: schedule a private tour and review
- 30. Questions
Editor's Notes
- Standard eCommerce Site Microsites Store within a store experience Manufacturer-Resellers, Distributors, Corporate Accounts Distributor-Regional Resellers, Corporate Accounts, Contractors, Consulting Firms, Manufacturers Reps
- Who: HPI Direct are a uniform and corporate apparel company. Situation: Their client Jet Blue Airlines came forward with a list of business rules for how their employees needed to be treated online. HPI Direct required a platform that offered the flexibility of developing unique online eCommerce stores with very specific rules for each account they manage. Solution: B2B Program Manager enabled HPI to author rules associated with each account by adjusting the microsites to match purchasing requirements. B2B Program Manager enabled HPI to build power of groups to organize employee shoppers into sets that match the organizational structure of each of their end-user accounts. Management was able to create specific user views so each employee shopper sees only what they need to see for their specific job function. Supervisors at each end-user account were able to place orders on behalf of any employees that cannot (or will not) place orders for themselves online. B2B Program Manager integrated with HPI’s systems. So that inventory positions are displayed in real time, and that order information is routed back to shopper accounts
- Who: LTL Equipment are an Industrial lighting and fixture company Need: LTL struggled to manage custom products that were only available to specific customers. They needed to create custom sets and user groups and that is where B2B Program Manager was brought in They deployed a variety of special order items that various manufacturers created by demand for a number of customers, but those items were not available to all customers. Over time many individual product sets were setup to assist customers in isolating the right set of products for specific buyers The majority of customers required only a purchase order and credit card option for their payment options. But many customers requested that LTL also setup account limits (allowances) for their individual buyers. This allowed LTL’s customers’ the ability to track the purchasing activities of their own buyers, and run reports based on their own specific criteria, such as job site.
- Who: JP Wholesale, are an alcohol distributor Need: They started to grow and needed to create both a buyer centric experience and organized group purchasing experience They needed a platform that was easy to use, and enabled them to create a functional modern microsites with fluid navigation They also needed to create buying groups with specific payment and shipping rules B2B Program Manager addressed all these needs for them
- What our customers made us understand Need for complex purchasing rules, groups, individuals and the need to set up hierarchies Need to understand the need to create, manage, and deploy a dynamic buyer experience Need to understand value and budget purchasing, and we are here to work with you to see your site goals are met with the right platform
- Microsite, is a site designed for an exclusive shopper experience You are targeting users and/or groups which are outside the norm of your standard eCommerce site store They are customers that need a specific experience which you need to create for them
- What is B2B Program Manager Is a Responsive Buyer Portal designed to evoke a buyer centric experience Runs accounts for individual buyers, group of purchasers, or employee shoppers The management interface is easy-to-use, with a contemporary user friendly administrative environment
- Organized Group Purchasing Experience Unify your B2B purchasers into precise sets based on the purchasing rules, that will provide a more efficient and reliable user experience Buyers- Group purchasers to whom other rules can be attached Products-can be associated with buying groups you create Payments-Group payment methods can follow a cascading sequence of rules and attach to buying groups or individuals Shipping Locations- Group shipping options that will match your buyers’ requirements
- Create an individual purchasing experience so they feel confident and efficient when placing orders Enables the creation of your site via asset management tools, catalog importation tools, and fluid navigation for your customers Provides Dynamic Product arrangement, so the purchaser sees exactly what they need to see Creates the exact right views for your B2B shoppers they place accurate orders (you are creating an experience)
- Ledger is Used for Alignment of group preferred payment methods You can Arrange a single ledger based on purchase orders, credit cards, allowances, quotas, points or payroll deduction Multiple ledger options and cascading trigger events for purchasing rules
- Pay using your credit card or a purchase order number Pay from your allowance balance (credit account) and use a credit card when that runs out Order without paying based on a quarterly quota tied to specific quantities of products Order using points and automatically request supervisor approval to go over the limit