2. Reaching Voters & Building Database – Case Study
OBJECTIVE: Reach Wisconsin Republican Christians & Republican Registered
Voters across the state, especially in rural and exurban areas. We reached over
327,143 Wisconsin Republican Christians voters by Email and SMS promoting
our Voter Guide and reminding people to vote…
We also sent out 3x campaigns targeting Business Executives 64,258 executives
in the entire state promoting the Wisconsin Faith & Freedom Coalition message.
We also used Mobile banners ads within our Mobile News Network in
Wisconsin, running ads on Fox, CBS, and ABC TV Stations using our Mobile
platform technology. Over 1 million Impressions reminding voters to vote.
RESULTS
• All Republicans Won!
• Collected over 51,000 B2B Executive email addresses to add to our
database in less than one week.
• Only 43 B2B executives opt-out among 64,258 B2B Executives
• Had 15% open rate targeting new prospects who were Republican
Christians, 5x times larger than the national average for Opens for new
prospects.
SMS Text Message: Vote 6/5 for Gov. Compare the • 95% Open Rate for SMS Text Messages – Nielsen.com
candidates http://bit.ly/lzn41n & vote for Faith & Freedom. Learn
more about FFC @ www.ffcoalition.com. To opt out reply stop
We are very happy with the results in being able to target by zip codes, voter
SMS Text Message: “Vote tomorrow” for Senate District 21 districts, demographics, geographic, lifestyle, consumer interest, income spending, net
Compare the candidates http://bit.ly/KERMFp to opt out reply stop worth, and behavioral information. Using Interactive Marketing Services pertaining to
SMS, Banner Advertising, and both Consumer & B2B Email, we save a tremendous
amount of money verse sending out postcards or direct mail. We have seen positive
results and plan on incorporating these programs into our national & local campaigns in
2012. Building our database is priceless!
Billy Kirkland, Faith & Freedom Coalition
3. Scott Walker Wins Wisconsin Recall Vote – Case Study
OBJECTIVE: We worked with Faith & Freedom Coalition during the month of
May & June sending messages out targeting Wisconsin Republican Christians
& Republican Registered Voters across the state, especially in rural and
exurban areas across the state. We reached over 327,143 Wisconsin
Republican Christians voters by Email and SMS …
We also sent out 3x campaigns targeting Business Executives 64,258
executives in the entire state promoting the Wisconsin Faith & Freedom
Coalition message. We also used Mobile banners ads within our Mobile News
Network in Wisconsin, over 1 million Impressions reminding voters to vote.
Our text messages were focused on comparing the Governor candidates vote
for Faith & Freedom and other text message was driving people to the polls
to vote.
RESULTS
Scott Walker Wins!
The first governor in U.S. history to survive a recall election and the first
governor to have been elected twice in one term. Surviving recall elections
on Tuesday were the state's Republican lieutenant governor, Rebecca
Kleefisch, and three Republican state senators.
If Walker had received the same number of votes that he did in 2010, he would have lost
the recall. Barrett increased his 2010 haul by 158,000 votes, but Walker gained an additional
206,000. He couldn’t have hoped for a more decisive victory. We believe our Interactive
Marketing Services with SMS, B2B, Mobile Banners, and Emails targeting Republican
Christians had a major part in the win, not to mention boots on the ground in the last few
weeks.
Faith & Freedom Coalition
4. Using SMS & Mobile Banner Advertising – Case Study
OBJECTIVE: The Wisconsin Faith and Freedom Coalition hosted a Presidential
Kick-Off featuring speakers Gov. Mitt Romney, Speaker Newt Gingrich and Sen.
Rick Santorum on Saturday, March 31st in Waukesha at the Country Springs
Hotel. We had less than one week to promote this event, we targeted 12,544
Republican Christians within several miles of the event, with (2) SMS text
messages and ran over 100,000 Mobile Banner ads promoting the event on local
TV Stations using our channel partner Mobile platform technology.
RESULTS
• The event was a sell-out and standing room only.
Few things we took away from this campaign, the quick
turn-around time you can provide with SMS verse mailing
post cards, the open rates are much higher with SMS, and
it’s more cost effective sending SMS over postal. Combining
both SMS & Mobile Banner Advertising was a huge success.
They work extremely well together.
Faith & Freedom Coalition
SMS Text Message: See Romney, Santorum & Newt 4 FREE this Sat
March 31st 10am Waukesha. RSVP http://wiffckickoff.eventbrite.com/ or call
678-458-7355. Text stop 2 stop
5. Wisconsin Recall – Case Study
OBJECTIVE: We got a call from the Republican Party August 4th at
4PM, they asked us if we could send text messages out on Monday August
8th, the day before Wisconsin Recall Vote… They sent us the Wisconsin
Republican file at 7PM on Thursday Night, as you know it takes time to do
an append process, we worked on the project Friday & Saturday in order
to be ready to deliver SMS messages on Monday…
With limited time, we also suppressed their Republican File against our
Republican File, we identified new Republican voters in our database, we
also sent text messages to this group to remind Republicans to vote on
Tuesday… The results;
RESULTS
GOP Retains Senate Control
Republicans retained majority control of the Wisconsin Senate in a recall
election that was spurred by Republican Gov. Scott Walker's agenda of
cutting unionized state workers' rights. The recalls drew more than $30
million in campaign spending, fueled by millions of dollars from national
labor groups, a coalition of national unions spent millions on attack ads
and other campaign activity to wrest seats from the Republicans.
Many factors played a role in these elections, Mobile Sports Group was selected to
deliver an SMS “PUSH” Vote Message the day before the election… MSG in baseball
terms, SMS was the closer. When you have 95% of all text messages being open and
read within (15) minutes, you can deliver your message to get out an vote… Thanks
Wisconsin Republicans Win Recall to MSG SMS Campaign, it made a difference in the outcome.
Elections, Hold Senate!
Wisconsin Republican Party Committee
6. SMS Helps Win Billings, Montana Library Initiative
Case Study
OBJECTIVE:
1) Get voters in Billings, Montana to vote “YES” for a new library.
2) Target voters in Yellowstone County, Montana.
3) Send a SMS Text Message on early Tuesday morning Election
Day to get as many registered voters to go to the polls and vote
“YES” for the Library.
4) Suppress their current database against our SMS file for
Yellowstone County, Montana.
5) Use Mobile Sports Group SMS Database to reach voters.
RESULTS
1) Won the election
2) 17,181 people voted in favor of the bond and 13,023 voted
against it, for a margin of 56.88 to 43.12 percent. Some 31,406
ballots were cast, representing 63 percent of 49,526 registered
voters.
The last time voters were asked to build 3) Considered a huge turnout during an off-election year.
a new library, in 2002, the bond issue
was defeated by a margin of 55 to 45
TEAMWORK: Mobile Sports Group, Randy Gerringa, VP Northwest Region, at MSG worked
percent. closely with the Billings Library Initiative Committee and Molly Bell, consultant from Hilltop Public
Solutions to make this happen. A study completed 14 years ago concluded that the library, built
To reach new consumers through SMS in 1955 as a hardware store and parts warehouse, was “dated, worn out and unattractive.”
Text Messaging, please call Mobile
Sports Group at (770) 753-1477.
