2. AUDIENCE PROFILE
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THE CIRCULATION OF KERRANG!
IN THE UK IS 38,556, WITH A
READERSHIP OF 345,000
SOCIO-ECONMIC STATUS IS 48%
ABC1. THIS ACTUALLY SHOWS
THEIR MAIN SOCIO-ECONOMIC
STATUS AUDIENCE IS C2DE.
WHICH CAN BE SEEN AS A
NEGATIVE THING DUE TO
ADVERTISING & MONEY CAN BE A
PROBLEM. THEY CLAIM THOUGH
THAT THEIR AUDIENCE ARE
HEAVY MUSIC CONSUMERS
(PURCHASE IT OFTEN).
MEAN AGE 25. THEY CLAIM TO
REACH MORE YOUNG READERS
THAN ANY OTHER MUSIC
MAGAZINE.
SOLUS READERSHIP AT 74%. THIS
SHOWS HOW MANY INDIVIDUALS
ARE PURCHASING THE
3. IMAGES
THE IMAGES IN KERRANG! USUALLY CONSIST OF A
BAND OR ROCK ARTIST POSING AGAINST A SIMPLE
BACKGROUND – NOT VERY STYLISED ON THE FRONT
COVER. THIS COULD REPRESENT HOW ROCK
ARTISTS ARE ‘JUST ABOUT THE MUSIC’. ONCE YOU
GET INSIDE THE MAGAZINE, YOU CAN FIND MORE
INTERESTING & EYE CATCHING STYLIZED IMAGES
WHICH PUSH A CERTAIN BONDARY – LIKE THE
PHOTO BELOW. OFTEN, YOU WILL ALSO FIND THE
LEAD SINGER OF THE BAND IS THE MOST
PROMINENT OR MORE FORWARD PERSON N THE
PHOTOGRAPH E.G. HAYLEY WILLIAMS WITH
PARAMORE. THE PHOTOGRAPHS WORK ALONG SIDE
THE TEXT, WITH THE IMAGE OBVIOULSY LINKED TO
THE TEXT E.G. AN INTERVIEW WITH A BAND WILL
FEATURE PHOTOS OF THE BAND.
4. WORDS
(CODES & CONVENTIONS & MODES OF ADDRESS)
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THE LANGUAGE USED IN KERRANG! IS INFORMAL, ALMOST LIKE
YOU WERE CHATTING TO A FRIEND. THIS COULD BE DUE TO THE
FACT THEIR SOCIO-ECONOMIC STATUS IS 51% C2DE, WHICH IS
LINKED TO A LOWER LEVEL OF EDUCATION. ALTHOUGH SOME OF
THE WORDS THEY YOU ARE UNCOMMON. THEY HAVE CREATED A
LEVEL OF ALMOST FOOLING THEIR READER INTO THINKING THEIR
WRITING IS OF A HIGH LEVEL BY INCLUDING SUCH WORDS.
A LOT OF TEXT IS FEATURED IN THE MAGAZINE. THIS COULD BE
DUE TO THE FACT THERE IS A LOT TO SAY OR BECAUSE IT COVERS
A LOT & THEY WANT TO REACH OUT & INTEREST AS MANY PEOPLE
AS POSSIBLE.
DURING THEIR INTERVIEWS, THE INTERVIEWER TREATS THE
INTERVIEWE LIKE A FRIEND E.G. JOKING AROUND. THIS GIVES THE
IMPRESSION AGAIN THAT THE WRITING STAFF AT KERRANG! ARE
RELAXED & INFORMAL.
5. COLOURS
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THE COLOURS USED IN KERRANG!
MAGAZINE ARE PREDOMINATLY BLACK
& WHITE. THESE COLORS ALLOW A
CONTRAST WITHOUT THEM BEING TOO
BRIGHT, WHICH CONNOTES ROCK
MUSIC & THEIR MAGAZINE IN GENERAL.
SOMETIMES ANOTHER COLOUR WILL
BE USED ALONGSIDE THESE COLOULS
(USUALLY ONE, BUT SOMETMES TWO).
THIS ALLOWS CERTAIN, IMPORTANT
ASPECTS OF THE MAGAZINE TO BE AT
THE FORE FRONT E.G. BAND NAMES,
COMPETITIONS.
THE COLOURS USED ALLOW A CERTAIN
FEELING TO BE PUT ACROSS E.G THE
MAGAZINE ON THE RIGHT USES RED TO
CONNOTE EVIL – WHICH LINKS TO THE
IMAGE AS THE FRONT MAN HAS DEVIL
HORNS ATTACHED TO HIS FOREHEAD.
6. LAYOUT
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THE LAYOUT OF KERRANG! MAGAZINE IS PRETTY SIMPLE, WITH STYLIZED PHOTOGRAPHS
TAKING UP AROUND 2/3rds OF THE PAGE. THIS COULD LINK TO THE AUDIENCE AS THEY MAY
PREFER LOOKING AT PHOTOGRAPHS THAN ACTUALLY READING THE MAGAZINE. THE TITLE
OF THE ARTICLES AE USUALLY QUITE LARGE. THIS IS OBVIOUSLY THE MAIN STORY IN THE
MAGAZINE.
THE COVER OF THE MAGAZINE IS LAYED OUT DIFFERENTLY. ON THIS PARTICULAR COVER,
IT KIND OF LOOKS LIKE ORDERED CIAOS IN A WAY AS EVERYTHING E.G. THE TEXT LOOKS A
LITLE OFF SET (SLIGHTLY TILTED). THIS MAKES THE MAGAZINE LOOK SLIGHTLY ROUGH &
EDGY (KIND OF LIKE ITS TARGET AUDIENCE), BUT STILL LOOKS A HIGH STANDARD. THE
MAGAZINE COVER FOLLOWS TYPICAL CODES & CONVENTIONS BECAUSE IT PREVIEWS
WHAT IS INSIDE THE MAGAZINE.
7. CAPTIONS
CAPTIONS ARE USED ON SOME OF THE SMALLER
PHOTOS ON KERRANG! THEY HELP TO DESCRIBE
WHAT IS GOING ON THE THE PHOTOGRAPHS.
THERE IS A SLIGHT HUMOUR TO WHAT THEY
WRITE ALONGSIDE THE IMAGES E.G. THE IMAGE
ON THE BOTTOM LEFT HAS THE CAPTION ‘RODDY
BOTTUM ABOUT TO PUNCH HIS KEYBOARD RIGHT
INTO ITS BIG DUMB FACE’. THIS OVERALL LINKS TO
WHAT THE AUDIENCE WILL WANT TO READ, AS
THEY WANT TO BE HUMOURED SLIGHTLY, WHICH
IS WHAT KERRANG! DO THROUGHOUT THE WHOLE
OF THEIR PUBLICATION.
ANCHORING CAN BE USED TO GIVE A
PHOTOGRAPH A CERTAIN MEANING IN A MAGAZINE
OR NEWSPAPER.
THE CAPTIONING OF THE PHOTOGRAPHS IS A
TYPE OF ANCHORING AS THEY CAN GIVE THE
PHOTOS MORE PORPUSE. THE HUMOUR USED IN
THE CAPTION MENTIONED ABOVE USES VIOLENCE
AS A REFERANCE, WHICH IS LINKED TO THE IDEA
OF ROCK MUSIC BEING HARD HITTING & ANGRY.
8. AUDIENCE FEEDBACK
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KERRANG! CAN GET AUDIENCE FEEDBACK A NUMBER OF WAYS, WITH PROS & CONS
FOCUS GROUPS – THIS IS A GROUP OF PEOPLE THAT WILL BE SHOWN A PRODUCT E.G.
A MAGAZINE & WILL BE ASKED THEIR OPINION ON IT. HONESTY IS KEY IN THIS AS YOU
WILL WISH TO IMPROVE FROM THEIR COMMENTS & YOU WILL NOT BE ABLE TO
IMPROVE IF THEY ARE NOT HONEST.
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AUDIENCE PANELS – THIS IS A REGULAR, USUALLY LARGE GROUP OF PEOPLE THAT
WILL BE CONTACTED ABOUT A SERVICE OR PRODUCT. BECAUSE THESE GROUPS ARE
REGULAR, THEY ARE GIVING YOU FEEDBACK THAT CAN BE TRUSTED & YOU GAIN HOW
THEY LIKE CHANGES TO YOUR PRODUCT & STILL GIVE YOU CONSTRUCTIVE CRITISISM
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TRIALING – TRIALING & TESTING A PRODUCT BEFORE IT IS RELEASED IS AN EFFECTIVE
WAY TO MAKE CHANGES TO A PRODUCT BEFORE IT IS FULLY AVAILABLE TO THE
PUBLIC.
ALL OF THE ABOVE CAN WORK TOGETHER TO PRODUCE A HOPEFULLY SUCCESSFUL
PRODUCT. ONCE THE PRODUCT IS RELEASED, ONE WAY TO GAIN FEEDBACK FOR YOUR
PRODUCT IS THROUGH:
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COMPLAINTS – COMPLAINTS AR USEFUL FOR WHEN YOUR PRODUCT HAS DONE
SOMETHING THAT AN AUDEICNE MEMBER DID NOT LIKE. THIS IS USEFUL SO YOU CAN
ACT UPON IT, BUT YOU WILL NOT FIND OUT THE POSITIVES ABOUT THE PRODUCT.
