In order to increase sales from your indirect ecommerce sales channels, monitoring your brands' products is a must! But what metrics can and should you monitor? What data and insights can you gain? And how can you react on it? We will share with you 5 reasons why a brand should be monitoring products online and how this can help maximize ROI.

1. 5REASONS WHY BRANDS SHOULD
MONITORTHEIR PRODUCTS ONLINE.

2. COMPETITION
STAY
AHEAD OF
1.

3. TRACK
COMPETITORS’
CURRENT PRICES
&THEIR
EVOLUTIONOVER TIME TO STAY AHEAD

4. KEYWORDSCOMPETITORS COMPETE WITH YOU
IN RETAILERS’
SEARCH
RESULTS
TOP
FIND OUT
FOR WHICH

5. GET TO KNOW
WHO IS WINNING
OR LOOSING
THE
BUY BOXON MARKETPLACES
AND…

6. IF A RETAILER IS
RESTOCKINGYOUR COMPETITORS’
PRODUCTS
MORE
REGULAR ?
LET’S FIND OUT!
THAN
YOURS

7. RETURNS
REDUCE
PRODUCT
2.

8. CONTENT
CORRECT &
COMPLETE
PRODUCT
CAN PREVENT A
MISMATCH BETWEEN SHOPPERS'
EXPECTATIONS
& REALITY

9. TO PREVENT RETURNS, CHECK IF PRODUCT
DIMENSIONS
COLORS
& OTHER SPECS
ARE CORRECT ACROSS ALL
PRODUCT DETAIL PAGES
GREEN RED

10. MONITOR IF YOUR RESELLERS
COMMUNICATE A CLEAR
DELIVERY TIME
&
STOCK TEXT

11. AND INCREASE REVIEWS WITH
TARGETED
REVIEW
CAMPAIGNSTO HELP CONSUMERS MAKE BETTER
PURCHASE DECISIONS
LET'S GET STARTED!

12. CONTENT
TAKE CONTROL OVER
PRODUCT
3.

13. MONITOR THE
PRODUCT
CONTENT
COMPLETENESS
AND IDENTIFY SHORTCOMINGS IN CONTENT

14. FOR INSTANCE, CHECK IF PRODUCT PAGES SHOW:
IMAGES
VIDEOS
TITLE
FOR HIGHER ENGAGEMENT
& MORE CONVERSIONS
5 TO 8
BETWEEN
1 AND 3
AND A BRAND NAME
IN THE PRODUCT

15. MONITOR IF YOUR PRODUCTS HAVE A:
10 REVIEWS
4.2 AND 4.5
BECAUSE PURCHASES
MOST LIKELY PEAK AT
THAT POINT!
MINIMUM
OF
STAR RATING
BETWEEN
15 REVIEWS

16. VISIBILITY
IMPROVE
4.

17. AGREED UPON
PORTFOLIOCOMPLETE
FIND OUT IF YOUR
RETAILERS LISTED THE
AND WHICH PRODUCTS ARE
MISSING?

18. MONITOR DAYS
OUT-OF-STOCKAND TAKE ACTION
TO KEEP YOUR
BRAND’S PRESENCE
CONSISTENT

19. CATEGORY?
MONITOR AND IMPROVE
SITE SEARCH
RESULTS
AND HOW YOUR PRODUCTS SCORE
WITHIN A CERTAIN PRODUCT CLICK THE IMAGE TO
FIND OUT!

20. CONFLICTS
AVOID CHANNEL
5.

21. PRICEAND IDENTIFY
MAPCOMPLIANCE
FOR YOUR PRODUCTS ACROSS ALL
SALES CHANNELS, TO FIND A WAY
AROUND PRICE COMPETITION AND
PRICE BATTLES ( CLICK TO LEARN MORE!)
MAINTAIN A
STANDARD

22. TRACK ANY NON-COMPLIANT OR
UNAUTHORIZED
SELLERAND REQUEST
CORRECTIVE ACTION
(MAYBE EVEN TURN THEM
INTO AUTHORIZED ONES!)

23. IMPROVE AND GROW WITH
JOINED
EFFORTSAND CREATE A MORE PLEASANT
COOPERATION:
A PURE WIN-WIN SITUATION!

24. DO YOU FIND MONITORING YOUR
PRODUCTS A NECESSARY BUT
TIME-CONSUMING
JOB?
SIGN UP FOR FREE!