1. Codes and Conventions of Print
Adverts for Documentaries
• One striking but simple image so the advert catches people
attention meaning more people are likely to see it and watch
the documentary.
• Simple easy to read font so the information is clear and it is
easy for the audience to know when the programme is on.
• Simple colour scheme so it doesn’t draw attention away
from the image.
• Name of programme and scheduling information so people
know where to watch the programme if they are interested
• Slogan
• The channels logo is prominent
• Photoshop is often used to make more complex or
interesting images which wouldn’t be able to be simply
photograph

2. Prominent
channel logo
Use of
Photoshop
Title and scheduling of
documentary
Simple font and
colourscheme