Learn how to create high-quality content. From a beginner to a professional content writer, follow this step-to-step guide and improve your content writing skills.
From an amateur to a professional - the journey of becoming a pro content writer is not so easy if you don’t follow a proper guide to content writing.
However, if you have followed our beginner’s guide to content writing and now trying to improve your writing skills to become a master of content writing, then this is the perfect article for you. It is a step-by-step guide on how to transform yourself into a professional content writer.
2. PROPER GUIDE TO CONTENT WRITING
BEGINNER’S GUIDE TO CONTENT WRITING
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3. We sometimes channel our favorite writers
and try to copy their tone and writing style.
While there is no harm in that, if you are
going to stand out as a professional content
writer, you must find a writing style of your
own.
Sounds tough?
Well, don’t be afraid. You don’t have to
design a style or anything, with time, you
can find your distinct writing voice
automatically. And when you find that
voice, you just have to polish it to
perfection.
4. Technical writing, promotional writing,
literature content, social media content –
with all these types of content out there, it
might look tempting to write for different
purposes.
While it is good to take a bite from every
type of content, it’s best to carefully choose
what you want to write about.
Do you know what a great professional
content writer would do in this situation?
They would first grasp the different types of
content and decide on one or two
categories that they would want to master.
5.
6. Content research We cannot put enough emphasis on research when it comes to
writing – especially content writing.
You might get away with little to no research when you are
writing fiction, but when it comes to non-fiction, you have to
show some facts. That means you have to scour through as
many sources as you can find to get information for your
content.
Remember, if your content lacks depth, or if you think that you
can get away with surface-level information in your content,
you are going to badly disappoint your readers.
Because an expert content writer will never compromise their
content with surface-level knowledge. And if you want to keep
your readers’ attention to your content, you must deliver some
solid information.
This can be applied to beginner-level content writers as well, if
you want to satisfy your audience, you have to research well.
7. Audience research refers to understanding who
you are writing for. Will your readers understand
your content? Will your content help or
entertain them? Will your readers feel inspired
and come back to your content again?
The answers to these questions depend on the
type of your audience. If you can target the right
audience and write content for them exclusively,
you will be comparatively more successful.
8. You will find many blogs and articles online that are just subpar.
Why? It’s because the writer got lazy and didn’t feel like creating a
masterpiece and instead did what they could to reach the word limit.
Remember, word limit does matter. In fact, it is one of the important
aspects of content writing, especially in terms of SEO. But it’s not all
that matters. You have to first bring quality to your content, then you
can worry about quantity.
There are so many contents that are thousands of words lengthy but
don’t impact us in any way. Then there are some contents that send
strong messages with only a few words.
So, define yourself as a professional content writer by creating
powerful and high-quality content instead of creating mediocre
content.
9. The secret to effectively influencing and inspiring your
audience is to be direct. If you want your readers to just
read your content for fun, then you can spin stories
pages after pages with no call to action. But if you want
your readers to become influenced by your content, you
have to be as direct as possible.
And nothing inspires us as much as active, call-to-action
words do.
That doesn’t mean you have to be rudely blunt in your
content. You can successfully persuade your readers if
you can strike the right balance between being concise
and polite.
10. Know your SEO
In this age in which search engines determine the power
of content, you can’t skip your SEO classes if you are
aiming for becoming a professional content creator.
SEO is important for content writing, especially in terms
of getting ranked on the SERP, and targeting the
audience.
It doesn’t mean that you have to be an SEO expert to
become a pro at content writing, but if you have good
knowledge of digital marketing, you can create more
successful content without much hardship.
11. How do you differentiate a professional content writer from a beginner?
Well, there are many factors that set apart a master content writer from a novice. But
most of the time, it’s the grammar that makes all the difference.
Readers will feel annoyed when they find grammatical mistakes or spelling errors in
content, and they will easily take you as an inexperienced writer.
On the other hand, well-crafted content without any grammatical errors will quickly
earn you respect from your audience.
Of course, it will take lots of time and energy if you want to proofread your content
with 100% accuracy.
But when you are a professional, you would rather want to focus on creating new ideas
for your writing instead of worrying about grammar and such.
So, you can either hire a professional editor or use online grammar checker tools to
help you fix your grammar and spelling mistakes within a short time.
12. Being creative in content writing means bringing new ideas,
and different perspectives to one’s writing. If you don’t want to
bore your audience with the same old pattern and same tone,
you better keep your content interesting and creative.
Create your content from a different point of view, question
your readers, and let your personal opinion known where it’s
needed.
13. The secret to mastering anything is to practice it over and over again. At one point in
content writing, you might realize that you have grown into an expert writer.
However, you can lose all that expertise if you don’t keep practicing. Professional
content writers are always writing, and that’s what keeps them best at their job.
14. Find a job
Speaking of jobs, there are many jobs
available for interested content writers.
The content writing sector offers pretty
enviable offers right now. So, if you are set
to create a career as a professional content
writer, you should start searching for a job
immediately, even if it’s an entry-level
position. After all, why not get paid for what
you are good at, right?
Or, if you are not willing to do a 9 to 5 job,
you can find yourself freelancing jobs and
work at your own pace.
Polish your resume
After acquiring all these skills above, now
it’s time to polish your resume and stand
out as a professional content writer.
Format your resume properly to highlight
your most recent skills, and enhance your
strong aspects.
Add your new skills to your resume and
show your hiring company or clients what
you can bring to the table. Make sure to
keep your resume neat and clean so that it
appeals to your prospective clients.