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Gabi lungu social media summit bucuresti 2012

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Gabi lungu social media summit bucuresti 2012

  1. 1. The elephant in the (board)room Gabriela Lungu, managing partner, THE PRACTICE Twitter personal: GabrielaLungu | agentie: ThePracticeRo Facebook agentie: www.facebook.com/ThePracticeRomania Website agentie: www.thepractice.ro
  2. 2. Frica de social media
  3. 3. atitudini cu privire la social media
  4. 4. InconștiențaWorst case: Canale proprii SM team Tracking Plan de reacțieLess worse case: Canale proprii SM team Tracking Plan de reacție
  5. 5. RefuzulWorst case: Canale proprii SM team Tracking Plan de reactieLes worse case: Canale proprii SM team Tracking Plan de reactie
  6. 6. PrecauțiaIdeal case: Canale proprii SM team Tracking Plan de reacție
  7. 7. Ce ne arată cercetarea:Social Business Readiness by Altimeter Group www.altimetergroup.com
  8. 8. Studiu de caz:Domino Pizza
  9. 9. issue
  10. 10. response
  11. 11. relaunch

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