Retargeting is now a widely accepted marketing technique for direct-response and brand awareness campaigns. Did you know that retargeting can also be highly effective for demand marketers? Retargeting can target buyers in the consideration phase and can help your brand stay top-of-mind while shoppers evaluate your complex B2B products and services. Key goals for demand marketers include rapidly growing top-of-funnel leads, and accelerating your pipeline of engaged prospects.
In this webinar, you'll learn:
-Why online display works for branding and demand generation
-How retargeting boosts top-of-funnel conversions, and helps accelerate the pipeline
-Tips to maximize the performance of your retargeting campaigns