www.retailnext.net | Consumers are using new technologies on the web, in the store, and through social media – creating a whole new shopping experience. If retailers want to keep up they are going to have to stay ahead of the curve; we explore the way technology is changing and how to utilize the latest methods.

1. THE STORE OF
TOMORROW IS TODAY
NEW TECHNOLOGY IS REDEFINING THE SHOPPING EXPERIENCE

2. With technology moving so fast
it’s clear that the way we used
to do business is a thing of the
past, and the companies that
apply these new technologies
to their consumer-centric
models will have the edge.
On the following pages, we are
going to explore how
technology is changing the way
we do business.

3. T h e C h a n g e i s f o r G o o d
The technological advances in
recent years are moving very
rapidly and altering the entire
way consumers and retailers
are doing business.
These new advances are
quickly becoming the status
quo, whether they are being
accepted by the buyer or
utilized by the seller – we are
all moving forward together.

4. T h e P o w e r S h i f t
Today’s consumer is
empowered by resources
online and on their mobile
devices.
Technology has given the
consumer a very strong voice;
consider review sites, like Yelp
and Trip Advisor, or social
media sites, like Facebook
and Twitter.
These sites – and their
influence – are a phenomenon
that has emerged within the
last decade.

5. W h a t t h e S h i f t M e a n s …
Retailers must realize they no longer
operate in a bubble – negative
reviews are no longer reserved for
close friends and family; they are
shared with the world.
It is important for retailers to be
proactive by monitoring how their
brand is viewed, and by addressing
and handling consumer complaints.

6. Consumers no longer think
in channels, such as online
or in-store; consumers think
in terms of an experience
with a brand, a product, or a
service, no matter where
they were engaged.
This is why the term
“omnichannel” has become
so big – all your channels
need to feel unified and
consistent.
The Decline of Single Channels

7. W h a t t h e D e c l i n e M e a n s …
Mobile technology has taken
the veil between online and
offline down – consumers are
browsing online while they are
browsing in-store, trying to find
the best deal.
Knowing that most consumers
are on their mobile devices
gives retailers the ability to
engage them and collect
important information about
their purchasing practices.

8. T h e R i s e o f R e t a i l D a t a
With consumer purchasing
now omnichannel it is more
important than ever for retailers
to know and understanding
their consumers.
Obtaining and analyzing retail
data is paramount to operating
a business in today’s
technological world.

9. W h a t t h e R i s e M e a n s …
With technology becoming so
sophisticated, retailers are
turning to technologists to help
them collect data that once was
an impossible feat. Retailers
need to remain at the forefront
of online and mobile
technologies while collecting,
analyzing, and utilizing in-store
data to merge their ecommerce
and brick-and-mortar
operations. A consumer-driven,
omnichannel business is the
future, and that future is now.

10. The leader of big data and in-store
analytics, RetailNext has extensive
knowledge about consumer behaviors
and store performance. They can help
businesses create more foot traffic and
increase profits.
For more information, please call:
(888) 609-5877
Or visit
http://retailnext.net/.
C o n t a c t U s

11. I m a g e A t t r i b u t i o n s
Slide 1 Photo “1370148” courtesy of http://www.freeimages.com/
Slide 2 Photo “1386462” courtesy of http://www.freeimages.com/
Slide 3 Photo “1379920” courtesy of http://www.freeimages.com/
Slide 8 Photo “828567” courtesy of http://www.freeimages.com/
Slide 9 Photo “1336617” courtesy of http://www.freeimages.com/
Slide 10 Photo “828569” courtesy of http://www.freeimages.com/

12. Summary
Consumers are using new technologies on the web, in the store, and through
social media – creating a whole new shopping experience. If retailers want to
keep up they are going to have to stay ahead of the curve; we explore the way
technology is changing and how to utilize the latest methods.