Market Research Report : PC Peripherals Market in India 2012

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PC peripherals marketing India is witnessing a dynamic growth and is exhibiting prominent signs of further development in the years to come. The market was valued at INR 15 bn during 2009 and is expected to attain a CAGR of 20% to reach INR 44.8 bn by 2015. Presence of major PC adopting industry verticals and increasing replacement of obsolete hardware is primarily boosting the market.
The report begins with an introduction to the market scope of the report, wherein the PC peripherals covered, has been illustrated for the better understanding of readers. This is followed by the market overview section which talks about the primary growth factors fueling growth in the market, some of the major PC peripheral adopting industry verticals along with the market segmentation (2009) and market size and growth figures (2009-2015e).
Import and Export section highlights the trade conducted in Indian PC peripherals market since 2006. The commodities covered within this section bear the HS code 8471. Import and export data for individual items has been illustrated with graphs so as to facilitate better understanding for readers. This section also features an analysis which covers the overall import and export since 2006 and brings forth the crucial developments in the trade conducted so far. Aspects such as the growth rate of import and export of individual items and any discontinuity of products over the years have especially covered so as to give a clear picture of the market scenario.

Published in: Technology, Business

Market Research Report : PC Peripherals Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortPC Peripherals Market - IndiaJanuary 2012
  2. 2. Executive Summary The PC peripheral market in India was valued at INR xx bn in 20-- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20-- Market Foreign players primarily dominate the market with a majority share of xx% Key industry verticals such as the BFSI, Telecom, Education, Manufacturing and Retail happen to be the major peripheral adopters and hence provide a tremendous boost to the market Prevailing stiff competition in the market makes it a mandatory procedure for new entrantsMarket Entry to develop a market entry strategy Strategy Some of the key strategies identified include establishing brand image and creating awareness to name a few Some prominent trends identified in the India PC peripheral market can be listed as below: Vendors foraying into smart handheld device segment Trends Aesthetic value of products is becoming an important criteria for customers Demand for LED monitors on surge Major Peripheral PlayersCompetition Canon Inc Seagate Technology Lenovo Group Ltd. Logitech International Hewlett-Packard Company LG Electronics PC PERIPHERALS MARKET INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Import and Export Overview•Market Entry Strategy•Drivers & Challenges•Trends•Competition•Distributors in India•Recent Product Launches•Strategic Recommendations PC PERIPHERALS MARKET INDIA 2012.PPT 3
  4. 4. SAMPLEIntroduction – PC Peripherals PC Peripherals Market Display Units Keyboards Mouse Printers Scanners Flash Drives Web Cam Audio Speakers PC PERIPHERALS MARKET INDIA 2012.PPT 4
  5. 5. PC peripherals market in India is witnessing steady growthand is expected to gain momentum in the ensuing yearPC Peripherals Market – Overview•Owing to a wide array of growth factors such as rapid computerization, high disposable income and a rising tendency to replace obsolete computer parts is primarily driving the PC Peripherals market in India Presence of a huge PC base in India raises the demand for peripherals which in turn further boosts PC peripherals market in India•Market size of PC peripheral was estimated to be at INR xx bn in 20-- and is expected to attain a CAGR of yy% to reach INR zz bn by 20--•Foreign players mainly dominate the Indian PC peripheral market with a lion’s share of xx%•Primarily, sectors such as BFSI, Telecom, Education, Manufacturing and Retail are mostly engrossed in the adoption of computers and hence contribute to the market by a large extent Presence of abundant SMBs (Small and Medium Business) and other small scale segments further fuel the demand for peripherals in India PC peripheral Market – Size and Growth PC Peripheral Market – India (20--)INR bn Foreign Brandsd abc Domestic Brands Xyz% k jc i g h e fb defa 20-- 20-- 20-- 20--e 20--e 20--e 20--e PC PERIPHERALS MARKET INDIA 2012.PPT 5
  6. 6. Import and Export - Summary SAMPLE• Import and Export activities conducted have shown flexible and inconsistent rate of import and exports over the past few years• IT products imported and exported belong to HS Code (Harmonized) 8471, wherein some of the key peripherals comprise of the following: Dot Matrix Line Printers Graphic Printer Plotter Laser Jet Printer Printer Ink Jet Printer Monitor Keyboard Scanner Mouse Removable or exchangeable disc drives PC PERIPHERALS MARKET INDIA 2012.PPT 6
  7. 7. Import and Export (x/x) SAMPLE Definition: xxx (HS Codes Classification of xyz) INR mn Total Import & Export 40 35.23 Import 30 22.48 Export 20 9.99 10 0.41 0 20xx-yy 20xx-zz Definition: abc (HS Codes Classification of def) INR mn Total Import & Export 495.69 500 Import 400 333.62 Export 300 200 100 33.69 3.79 0 20xx-yy 20xx--zz PC PERIPHERALS MARKET INDIA 2012.PPT 7
  8. 8. Import and Export - Analysis An analysis of the import and export scenario of PC peripherals since 20xx-yy, in India can be summarized as below: • xyz PC PERIPHERALS MARKET INDIA 2012.PPT 8
  9. 9. Entry of a new player requires a proper strategy so as to xxx SAMPLEgain a profitable foothold in the market yyy • xxx • yyy Market Entry Strategy aaa zzz • aaa • zzz PC PERIPHERALS MARKET INDIA 2012.PPT 9
  10. 10. Drivers & Challenges – Summary Drivers Huge PC Base Declining Prices Challenges Increased Disposable Income Emergence of Smart Handheld Devices Mature e-Commerce Market Prevailing Grey Market Increasing Replacement of Obsolete Hardware Government Participation PC PERIPHERALS MARKET INDIA 2012.PPT 10
  11. 11. Key Trends – Summary Vendors foraying into smart handheld device segment Trends Aesthetic value of products Demand for LED monitors is becoming an important on surge criteria for customers PC PERIPHERALS MARKET INDIA 2012.PPT 11
  12. 12. Major Players (x/x)Company Snapshot: Company ACorporate Information Sales IntelligenceHeadquarters: City A, Country A Mr. xyz Branch Sales ManagerYear Founded: --- Professional HistoryWebsite: --- zzzPhone: ---Fax: --- OthersEmployee Strength: --- zzzBusiness Highlights• Company A. along with its subsidiaries engages primarily in the design, development, manufacturing and sells of multifunction devices (MFDs) such as printers and scanners Area of operation includes America, Europe and Asia, wherein it sells its products under the brand name Canon Follows a business model which includes three segments, namely Office Business Unit, Consumer Business Unit and Industry and Other Business Unit, wherein the Office Business Units deals with PC peripherals• Operates in India through Company aaa India, and currently has marked a storing presence in India, wherein it has established offices across xxx• It is currently keen on xxx PC PERIPHERALS MARKET INDIA 2012.PPT 12
  13. 13. Financial Highlights (x/x) SAMPLE Company A 2007 2008 2009 2010 2011 Year (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Sep 30th)Total Revenue (INR bn)Net Income (INR bn) Company B 2007 2008 2009 2010 2011 Year (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st)Total Revenue (INR bn)Net Income (INR bn) Company C 2007 2008 2009 2010 2011 Year (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st)Total Revenue (INR bn)Net Income (INR bn) Company D 2007 2008 2009 2010 2011 Year (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st)Total Revenue (INR bn)Net Income (INR bn) PC PERIPHERALS MARKET INDIA 2012.PPT 13
  14. 14. Major IT Peripheral Distributors (x/x) Compuage Infocom Ltd. SAMPLE HCL Infosystems Ltd.Headquarters xxx Headquarters xxxNo. of Branch Offices xxx No. of Branch Offices xxxWebsite: xxx Website: xxxPhone No. xxx Phone No. xxxFax xxx Fax xxxKey Contact xxx Key Contact xxx Business Highlights Business Highlights• xxx • xxx PC PERIPHERALS MARKET INDIA 2012.PPT 14
  15. 15. Strategic Recommendations abcxyz abc def• xxx • xxx PC PERIPHERALS MARKET INDIA 2012.PPT 15
  16. 16. Thank you for the attentionThe PC Peripherals Market – India report is a part of Research on India’s InformationTechnology Series. For more detailed information or customized research requirements pleasecontact: Some of our recent offerings in IT Series:Kalyan Banga •Digital Camera Market in India 2012Phone: +91 33 4064 6215 •Wi-Fi Market in India 2011E-Mail: kalyan.banga@netscribes.com •Business Intelligence Market India 2011 •e-Commerce Market in India 2011 •CRM Market in India 2011 •ERP Market in India 2011 •Security Software Market in India 2011 •Enterprise Mobility Market in India 2011Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. PC PERIPHERALS MARKET INDIA 2012.PPT 16

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