Netscribes has launched a report on the nutraceuticals market in India. The market is growing due to increasing health consciousness among Indian consumers and a shift toward preventative healthcare. Demand is rising for functional foods, dietary supplements, and probiotics. The report provides an overview of the market segments, drivers of growth such as increasing incomes and healthcare spending, challenges, trends, regulations, and profiles of major players. It offers strategic recommendations to help companies in the nutraceuticals space improve their market share and profitability.

1. FOR IMMEDIATE RELEASE
Increasing tendencies of using preventive therapies driving nutraceuticals market, finds Netscribes
Netscribes launches its Nutraceuticals Market in India 2012 - Update report covering a market which has
a strong foothold in India. It is a part of Netscribes’ Healthcare Industry Series reports.
Mumbai, India –June 28, 2012 – Netscribes, a knowledge consulting solutions company, announces the
launch of its report Nutraceuticals Market in India 2012 - Update. The Indian market for nutraceuticals is
showing great promise with increasing consumption of functional foods and beverages owing to growing
health consciousness amongst consumers. Due to the changing patterns of healthcare spending on newer
varieties of food and beverages, demand for newer segments such as probiotics is increasing. This
phenomenon is providing opportunities to the players to expand their reach and product varieties. The
growing target base is providing the market with significant growth opportunities and players can benefit
tremendously.
The report begins with an introduction to the Indian nutraceuticals market and its classification on the basis
of the ingredients and benefits incurred from them. This is followed by the market overview section which
provides the market size and growth as well as the market share of the various segments in the market,
namely, functional foods, dietary supplements and functional beverages. A detailed description of each
segment in the market along with the dominant products in the particular category has also been provided.
Focusing on one the major sub-segments, an overview of the probiotic market in India has been included.
This segment has been highlighted owing to the fact that it is one of the most promising categories under
the nutraceutical market and has huge growth potential in the near future with growing interests of players.
The genesis of probiotics has been highlighted showing the types dominant in India and the key
therapeutic benefits derived from them. This section also contains information regarding the market size
and growth of probiotics in functional foods in India as well as the key segments and the active players in
this space.
This is followed by an analysis of the drivers leading to growth in the market. This includes increasing
shift towards preventive therapies, increasing disposable income, increase in healthcare spending,
increasing shift towards self-medication, changing demographics, growth in pharmacy and wellness
related retail chains and favorable pricing environment. The key challenges to the market include lack of
standardization, marketing and distribution challenges, high pricing and lack of awareness. Several trends
have also been identified in the market and this has been provided in the next section. The key trends
include fortified foods, ayurvedic nutraceuticals, foreign tie-ups, players educating consumers,
encapsulation, and cosmeceuticals and nanoceuticals. A section on government regulations in the industry
has also been included. It discusses the Food Safety and Standards Act 2006 that regulates the industry.
The current duties and tax structure has been given in the next section. A section providing a brief profile
of the various industry associations and bodies is also provided in this report.
The competition section provides an overview of the competitive landscape in the industry and includes a
detailed profile of the major players in the market. The Porter’s Five Forces analysis for the nutraceuticals
market is provided in this section. A summary of the major public players operating in the market has also
been provided in the form of a bubble chart. A bubble chart has also been provided for the major private
players. It also includes the list of products and services, key people, financial snapshot, key ratios and key
recent developments for the major players.

2. A section providing strategic recommendations has been added at the end of the report which gives
effective solutions to existing and potential players for improving market share and increasing their
profitability.
For more details on the content of each report and ordering information please contact:
Tel: +91 33 4064 6214
Email: sales@netscribes.com
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About Netscribes
Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele
across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, publishing services and customized knowledge database creation. At its core lies a
true value proposition that draws upon a vast knowledge base.
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