Virgin Atlantic Airways Ltd. - Strategic Analysis ReviewSummaryVirgin Atlantic Airways (Virgin Atlantic) is a huge player in the aviation market, offering long haul services across the world to 30 terminal points. The company offers its services through its 10 routes to the to the US, six to Asia Pacific, four to Africa, one Indian Ocean, one route to the Middle East and 8 Caribbean destinations. It has a fleet of 13 Boeing 747s and nine Airbus 340-300s and 18 Airbus A340-600s. It provides its services through three classes namely upper class, premium economy and economy. The passenger division of Virgin Atlantic provides several services check-in facilities, baggage handling, meal catering, and in-flight entertainment.This report presents an anlaysis of Virgin Atlantic Airways Ltd.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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Virgin Atlantic Airways Ltd. - Strategic Analysis Review
Published on February 2009
Report Summary
Virgin Atlantic Airways Ltd. - Strategic Analysis Review
Summary
Virgin Atlantic Airways (Virgin Atlantic) is a huge player in the aviation market, offering long haul services across the world to 30
terminal points. The company offers its services through its 10 routes to the to the US, six to Asia Pacific, four to Africa, one Indian
Ocean, one route to the Middle East and 8 Caribbean destinations. It has a fleet of 13 Boeing 747s and nine Airbus 340-300s and 18
Airbus A340-600s. It provides its services through three classes namely upper class, premium economy and economy. The
passenger division of Virgin Atlantic provides several services check-in facilities, baggage handling, meal catering, and in-flight
entertainment.
This report presents an anlaysis of Virgin Atlantic Airways Ltd.. The report provides a comprehensive insight into the company,
including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed
strategic analysis and Global Markets Direct's views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, company history, major products and services,
key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Table of Content
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Table Of Contents
Key Information 1
Key Facts 1
Major Products and Services 3
Overview 3
History 4
SWOT Analysis Overview 5
Overview 5
Virgin Atlantic Airways Ltd. - Strengths 5
Good Reputation 5
Young Fleet 5
Virgin Atlantic Airways Ltd. - Weaknesses 5
Lower Scalability 5
Virgin Atlantic Airways Ltd. - Opportunities 5
Growing Airline Market 5
Growth Potential of Trans-Pacific Cargo Market 5
Virgin Atlantic Airways Ltd. - Threats 5
Liberalization of Trans-Atlantic Routes 5
Soaring Fuel Prices 5
Possible Alliance between BA and AA 6
Key Competitors 7
Key Employees 7
Key Employee Biographies 7
Locations And Subsidiaries 8
Head Office 8
Other Locations & Subsidiaries 8
Appendix 9
Methodology 9
About Global Markets Direct 9
Contact Us 9
Disclaimer 9
List of Tables
Virgin Atlantic Airways Ltd., Key Facts 1
Virgin Atlantic Airways Ltd., Key Facts 1
Major Products and Services 3
Virgin Atlantic Airways Ltd., History 4
Virgin Atlantic Airways Ltd., Key Employee Biographies 7
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