IntroductionThe growing prevalence of overweight/obese individuals worldwide is fueling demand for products that help consumers manage their weight effectively. As more consumers become aware of and monitor weight-related issues, there is increasing demand for products that help guide them to their goals, from functional health products to better ingredients and nutrition labeling.Scope ' Pinpoint key marketing and innovation "platforms" that can be employed to entice new product trial. See how they relate to "on-trend" examples. ' Access a unique blend of consumer and innovation insight to understand how consumer desire for weight management products can be met. ' Contains examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and foodservice spaces.HighlightsA large number of consumers are actively trying to lose weight. 49% of consumers are attempting to lose weight, with women more likely to be doing so than men.A highly body-conscious culture is one of the key drivers of the Weight Management sub-trend. 72% of consumers agree that maintaining an "ideal" weight is important to them.Keywords: Weight Management, weight loss, weight gain, health, obesity, portion control, low calorie.Reasons to Buy ' To what extent do global consumers seek weight management products and ingredients across the major fast-moving consumer goods sectors and why' ' What is the Weight Management sub-trend' How does it impact consumers' What will it mean for core product and marketing innovation in your sector' ' How are brands capitalizing on the Weight Management sub-trend to entice consumers into paying a premium for products and ingredients'

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TrendSights: Weight Management
Published on February 2013
Report Summary
Introduction
The growing prevalence of overweight/obese individuals worldwide is fueling demand for products that help consumers manage their
weight effectively. As more consumers become aware of and monitor weight-related issues, there is increasing demand for products
that help guide them to their goals, from functional health products to better ingredients and nutrition labeling.
Scope
' Pinpoint key marketing and innovation "platforms" that can be employed to entice new product trial. See how they relate to
"on-trend" examples.
' Access a unique blend of consumer and innovation insight to understand how consumer desire for weight management products
can be met.
' Contains examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and
foodservice spaces.
Highlights
A large number of consumers are actively trying to lose weight. 49% of consumers are attempting to lose weight, with women more
likely to be doing so than men.
A highly body-conscious culture is one of the key drivers of the Weight Management sub-trend. 72% of consumers agree that
maintaining an "ideal" weight is important to them.
Keywords: Weight Management, weight loss, weight gain, health, obesity, portion control, low calorie.
Reasons to Buy
' To what extent do global consumers seek weight management products and ingredients across the major fast-moving consumer
goods sectors and why'
' What is the Weight Management sub-trend' How does it impact consumers' What will it mean for core product and marketing
innovation in your sector'
' How are brands capitalizing on the Weight Management sub-trend to entice consumers into paying a premium for products and
ingredients'
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TrendSights: Weight Management
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