This study covers the state of the Indian Mobile Handset and Smartphone Market, examining drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following from these, market growth for market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is FY 2009-2010 with forecasts running through 2016.

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The Mobile Handset and Smartphone Market in India
Published on December 2010
Report Summary
This study covers the state of the Indian Mobile Handset and Smartphone Market, examining drivers and restraints for growth, pricing,
distribution, technology, legislation, demand and geographical trends. Following from these, market growth for market segments are
forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with
detailed profiles of the key vendors in the industry. The base year is FY 2009-2010 with forecasts running through 2016.
Table of Content
Table of Contents
Executive Summary 11
Definition and Research Methodology 14-15
Mobile Market 16
Market Overview 17
Mobile Handset Ecosystem 18
Product Segmentation 19
Market Engineering Measurements 20
Market Drivers 21
Market Restraints 22
Unit Shipment Forecasts 23
Revenue Forecasts 24
Growth of Rural and Urban Markets 25
Unit Shipment Forecasts for the Rural and Urban Markets 26
GSM and CDMA Breakup 27
Multi-SIM Mobile Handset Market 28
Replacement Market 29
Grey Handset Market 30
3G Mobile Market Overview 31
Competitor Profiling 32
Market Share Analysis 33
International versus Indian Brands 34
Business Models for Indian Manufacturers 35
Competitor Profiling-Local Handset Manufacturers 36
Trends-Mobile Market 46
Pricing 47
Distribution Models 49
Feature Phone Chipsets 50
Mobile Handset Features 51
Operating Systems 52
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Mobile Applications 53
Key Takeaways 54
Smartphone Market 55
Market Overview 56
Value Chain 57
Application Development Community 58
Technology Adoption 59
Smartphone Market Analysis 60
Market Engineering Measurements 61
Market Drivers 62
Market Restraints 63
Restraint Analysis Reasons for Low Cost of Chinese Devices 64
Force Field Analysis 65
Impact of Force Field Analysis for Different Participants 66
Unit Shipment Forecasts 67
Revenue Forecasts 68
Distribution Models(Open Market and Operator Leveraged) 71
Price Analysis 77
Competitor Profiling 81
Market Share 82
Strategic Roadmaps 83
Profiles of Participants 84
Smartphone-like Devices 92
Classification of Wireless Devices 93
Smartphone-like Devices Market 94
Smartphone-like Devices Comparison 95
Smartphone Chipset Market 96
Qualcomm 97
Media Tek 98
Texas Instruments and Broad com 99
Smartphone Operating System 100
Types of Smartphone OS 101
Business Models around Operating Systems 102
Profiles of Operating Systems 103
Operating System Analysis 111
Operating System-Perception Mapping 112
Trends in Application Development 113
Application/Content Development by Global OEMs 114
Mobile Applications Market 116
Mobile Applications Market-Revenue Models 117
Key Takeaways 119
Appendix 120
List of Figures
Mobile Hand set Market: Market Drivers Ranked increase Order of Impact(India),FY2011-FY2016 21
Mobile Handset Market: Market Restraints Ranked increase Order of Impact(India),FY2011-FY2016 22
Mobile Handset Market: Summary(India),FY2010 30
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Mobile Handset Market: Classification of Portfolio(India),FY2010 36
Mobile Handset Market: Reasons for Declining Price(India)FY2010 48
Mobile Handset Market: Average Selling Price Trend(India),FY2009-FY2011 48
Mobile Handset Market: Channel Margin for Global and Indian Brands(India),FY2010 49
Mobile Handset Market: Reasons for Declining Average Selling Price(India),FY2010 50
Mobile Handset Market: Operating Systems Used by OEMs on their Feature Phones(India),FY2010 52
Smartphone Market: Market Drivers Ranked increase Order of Impact(India),FY2011-FY2016 62
Smartphone Market: Market Restraints Ranked increase Order of Impact(India),FY2011-FY2016 63
Mobile Handset Market: Wireless Device Classification(India),FY2010 93
Smartphone Market: Operating System-Perception Mapping (India),FY2010 111
List of Charts
Mobile Handset Market: Unit Shipment Forecasts(India),FY2009-FY2016 23
Mobile Handset Market: Revenue Forecasts (India),FY2009-FY2016 24
Mobile Handset Market: Rural and Urban Markets Breakup(India),FY2010 25
Mobile Handset Market: Penetration Rate increase Rural and Urban Markets(India),FY2006-FY2010 25
Mobile Handset Market: Unit Shipment Forecasts for the Rural and Urban Markets(India),FY2009-FY2016 26
Mobile Handset Market: Percent of the Mobile Market for GSM and CDMA(India),FY2010 27
Mobile Handset Market: Percent of Revenues by SIM Type(India),FY2010 28
Mobile Market: Replacement Market Forecasts(India),FY2009-FY2016 29
Mobile Handset Market: Percent of Unit Shipment(India),FY2010 30
3G Market: 3G Subscriber Forecasts (India),FY2010-FY2016 31
Mobile Handset Market: Company Market Share by Unit Shipment(India),FY2010 33
Mobile Handset Market: International versus National Brands(India),FY2010 34
Mobile Handset Market: Effect of Declining Price of Smart phones (India),FY2010-FY2011 47
Mobile Handset Market: Reasons for Declining Price(India),FY2010 48
Mobile Handset Market: Chipsets Used by Indian Manufacturers(India),FY2010 50
Consumer Mobile Applications Market: Percent of Revenues by Delivery Channels (India),FY2010 53
Mobile Handset Market: Stages of Technology Adoption (India),FY20105 9
Smartphone Market: Market Engineering Measurements (India),FY2010 61
Smartphone Market: Force Field Analysis of Participants (India),FY2010 66
Smartphone Market: Unit Shipment Forecasts (India),FY2009-FY2016 67
Smartphone Market: Revenue Forecasts(India),FY2009-FY2016 68
Smartphone Market: Unit Shipment Forecasts of Smart phones and Feature Phones(India),FY2009-FY2016 69
Smartphone Market: Revenue Forecasts of Smart phones and Feature Phones(India),FY2009-FY2016 69
Smartphone Market: Mobile Device Revenue Breakup Analysis(India),FY2010 78
Smartphone Market: Average Selling Price(India),FY2009-FY2010 79
Smartphone Market: Factors Determining Price (India),FY2009-FY2010 79
Smartphone Market: Chipset and BOM Cost Analysis (India),FY2010 80
Smartphone Market: Company Market Share by Unit Shipment(India),FY2010 82
Smartphone Market: Operating System-Perception Mapping (India),FY2010 112
Smartphone Market: Number of Applications on Each Store(World),CY2010 114
Smartphone Market: Number of Applications Added Per Month(World),CY2010 114
Smartphone Market: Share of Free Appsin Application Stores(World),CY2010 115
Smartphone Market: ASP of Downloaded Applications(World),CY2010 115
Smartphone Market: Total Downloads(World),CY2010 115
Smartphone Market: Revenue Generated through Applications(World),CY2010 115
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Mobile Handset Market: ASP(India),FY2010 121
Mobile Handset Market: Monthly Unit Sales(India),FY2010 121
Mobile Handset Market: Number of Retailers(India),FY2010 122
Mobile Handset Market: Number of Service Centers(India),FY2010 122
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