The strategic assessment of Nippon Paint, one of the world's leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global paints and coatings market.Contains 36 pages and 2 tables

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Nippon Paint in the Global Paint and Coatings Sector
Published on November 2011
Report Summary
The strategic assessment of Nippon Paint, one of the world's leading paints and coatings companies, provides significant competitor
information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report
presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global paints and coatings
market.
Contains 36 pages and 2 tables
Table of Content
Table of Contents
I Executive Summary 1
II Business Organization 9
III Senior Management 13
IV Facilities and Employees 14
V Technological Know-How 16
VI Product Portfolio 18
VII Marketing Tactics 24
VIII Sales and Profit Growth26
IX R&D Expenditures and Major Programs 29
X Collaborative Arrangements 32
XI Strategic Direction 35
List of Tables
Table 1: Nippon Paint Sales and Operating Profit Growth
Table 2: Nippon Paint Sales by Business Segment
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