Make-Up in Germany industry profile is an essential resource for top-level data and analysis covering the Make-Up industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Make-Up in Germany's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Make-Up in Germany* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.For the purpose of this report Europe is deemed to comprise Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

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Make-Up in Germany
Published on August 2010
Report Summary
Make-Up in Germany industry profile is an essential resource for top-level data and analysis covering the Make-Up industry. It
includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape,
leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Make-Up in Germany's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Make-Up in Germany
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer and/or brand
* Also features market breakdown by distribution channel
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
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The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail
selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been
calculated using constant 2009 annual average exchange rates.
For the purpose of this report Europe is deemed to comprise Belgium, the Czech Republic, Denmark, France, Germany, Hungary,
Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
LVMH Moet Hennessy Louis Vuitton SA 27
Beiersdorf AG 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
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Table 1: Germany make-up market value: $ million, 2005'09(e) 10
Table 2: Germany make'up market volume: million units, 2005'09(e) 11
Table 3: Germany make-up market segmentation I:% share, by value, 2009(e) 12
Table 4: Germany make-up market segmentation II: % share, by value, 2009(e) 13
Table 5: Germany make-up market share: % share, by value, 2009(e) 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 25
Table 8: L'Oreal S.A.: key financials (') 25
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: LVMH Moet Hennessy Louis Vuitton SA: key facts 27
Table 11: LVMH Moet Hennessy Louis Vuitton SA: key financials ($) 29
Table 12: LVMH Moet Hennessy Louis Vuitton SA: key financials (') 29
Table 13: LVMH Moet Hennessy Louis Vuitton SA: key financial ratios 29
Table 14: Beiersdorf AG: key facts 31
Table 15: Beiersdorf AG: key financials ($) 32
Table 16: Beiersdorf AG: key financials (') 32
Table 17: Beiersdorf AG: key financial ratios 33
Table 18: Germany make-up market distribution: % share, by value, 2009(e) 35
Table 19: Germany make-up market value forecast: $ million, 2009'14 36
Table 20: Germany make'up market volume forecast: million units, 2009'14 37
Table 21: Germany size of population (million), 2005'09 38
Table 22: Germany gdp (constant 2000 prices, $ billion), 2005'09 38
Table 23: Germany gdp (current prices, $ billion), 2005'09 38
Table 24: Germany inflation, 2005'09 39
Table 25: Germany consumer price index (absolute), 2005'09 39
Table 26: Germany exchange rate, 2005'09 39
LIST OF FIGURES
Figure 1: Germany make-up market value: $ million, 2005'09(e) 10
Figure 2: Germany make'up market volume: million units, 2005'09(e) 11
Figure 3: Germany make-up market segmentation I:% share, by value, 2009(e) 12
Figure 4: Germany make-up market segmentation II: % share, by value, 2009(e) 13
Figure 5: Germany make-up market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the make-up market in Germany, 2009 15
Figure 7: Drivers of buyer power in the make-up market in Germany, 2009 17
Figure 8: Drivers of supplier power in the make-up market in Germany, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Germany, 2009 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Germany, 2009 20
Figure 11: Drivers of degree of rivalry in the make-up market in Germany, 2009 21
Figure 12: L'Oreal S.A.: revenues & profitability 26
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: LVMH Moet Hennessy Louis Vuitton SA: revenues & profitability 30
Figure 15: LVMH Moet Hennessy Louis Vuitton SA: assets & liabilities 30
Figure 16: Beiersdorf AG: revenues & profitability 33
Figure 17: Beiersdorf AG: assets & liabilities 34
Figure 18: Germany make-up market distribution: % share, by value, 2009(e) 35
Figure 19: Germany make-up market value forecast: $ million, 2009'14 36
Figure 20: Germany make'up market volume forecast: million units, 2009'14 37
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