IntroductionAs the global economy shows few signs of recovery from the downturn, the DRM market is expected to show a healthy growth despite certain challenges in the post-consolidation phase. This report aims to provide clarity to vendors and investors in DRM solutions by bringing together a comprehensive view of the market dynamics and analyzing the growth opportunities.Scope*Provides an overview of the most important trends affecting the DRM market, including an assessment of the competitive dynamics.*Delivers a comprehensive assessment of the current state of the DRM market and the changing preferences of end-users.*Presents Datamonitor's view on the future of the industry value chain and recommends specific go-to-market strategies.HighlightsThe DRM market has gone through significant consolidation activity over the last three years and is now witnessing the entry of a new genre of vendors. The market is expected to attract user investments at a healthy rate, but certain challenges around product rationalization need to be addressed.Technology evolution in the DRM market has been driven by user preferences for rationalized portfolios, broader content management functionality and newer paradigms such as social computing. The convergence between traditional DRM and ECM is increasingly evident, with collaboration and workflow management now perceived as standard DRM features.Datamonitor's analysis of the changing dynamics in the competitive landscape and market preferences calls for a re-evaluation of go-to-market strategies. Datamonitor believes vendors should assess the diversity of end-user needs and increased competition and target specific channels to reach customers.Reasons to Purchase*Gain an in-depth knowledge on the dynamics of DRM market post consolidation and the growth strategies of vendors*Understand the changing preferences of users and technology evolution in the DRM space*Adjust go-to-market strategies to address current market challenges

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Documents & Records Management: An Analysis of Market Trends
to 2013
Published on February 2009
Report Summary
Introduction
As the global economy shows few signs of recovery from the downturn, the DRM market is expected to show a healthy growth
despite certain challenges in the post-consolidation phase. This report aims to provide clarity to vendors and investors in DRM
solutions by bringing together a comprehensive view of the market dynamics and analyzing the growth opportunities.
Scope
*Provides an overview of the most important trends affecting the DRM market, including an assessment of the competitive dynamics.
*Delivers a comprehensive assessment of the current state of the DRM market and the changing preferences of end-users.
*Presents Datamonitor's view on the future of the industry value chain and recommends specific go-to-market strategies.
Highlights
The DRM market has gone through significant consolidation activity over the last three years and is now witnessing the entry of a new
genre of vendors. The market is expected to attract user investments at a healthy rate, but certain challenges around product
rationalization need to be addressed.
Technology evolution in the DRM market has been driven by user preferences for rationalized portfolios, broader content
management functionality and newer paradigms such as social computing. The convergence between traditional DRM and ECM is
increasingly evident, with collaboration and workflow management now perceived as standard DRM features.
Datamonitor's analysis of the changing dynamics in the competitive landscape and market preferences calls for a re-evaluation of
go-to-market strategies. Datamonitor believes vendors should assess the diversity of end-user needs and increased competition and
target specific channels to reach customers.
Reasons to Purchase
*Gain an in-depth knowledge on the dynamics of DRM market post consolidation and the growth strategies of vendors
*Understand the changing preferences of users and technology evolution in the DRM space
*Adjust go-to-market strategies to address current market challenges
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Table of Content
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Key Messages 2
The adoption of DRM is expected to increase significantly across all enterprise size bands 2
Convergence between the DRM domain and the broader ECM eco-system will accelerate 2
DRM vendors will need to strengthen product integration capabilities to compete effectively 2
Product rationalization in the post-consolidation era will affect user investment decisions 2
Vendors will need to address data security issues before promoting on-demand solutions 3
Service quality emerges as a key differentiating feature as technology differences vanish 3
Enterprise sourcing preferences shift strongly towards direct procurement from vendors 3
Table of contents 4
Table of figures 6
Table of tables 8
A mature enterprise application domain, DRM enjoys pervasive recognition and deployment 9
Despite the global economic slowdown, the DRM market should display healthy growth 9
DRM adoption is significant, but the market has scope for growth 12
North America is the largest market for DRM, and is more agile than Europe in growth terms 14
DRM growth hotspots are emerging in Asia, the Middle East, and Central & Eastern Europe 15
Growth in Italy and Japan is expected to be the most sluggish over the next five years 17
With many projects underway, Australia, Italy and the Benelux emerge as active markets 17
Financial Services, Manufacturing and the Public Sector represent the largest DRM Markets 19
Healthcare is the fastest growing sector, and telecommunications is the slowest 21
Healthcare, Banking, Public Sector and Insurance have the highest DRM penetration 22
Healthcare, Banking, Public Sector & Insurance are set to command most DRM investments 23
DRM penetration is proportional to both enterprise revenues and employee numbers 25
The DRM investment outlook is brightest in the mid-market and among large enterprises 26
Technology Evolution 27
DRM remains in step with the demand for stronger compliance and higher productivity 27
The divisions continue to blur between DRM and the broader ECM ecosystem 27
Workflow Management, Collaboration and Search are now considered a standard offering 27
The 'manage-everything-as-a-record' paradigm is fast gaining traction 29
Social computing technologies are influencing DRM systems in more ways than one 30
Integration capabilities acquire critical importance in the DRM world 30
Customer Impact 33
The economic downturn should have a significant medium-term impact on investments 33
The pace of product line consolidation may warrant a cautious approach from end-users 33
IT services vendors may shift the market dynamics, but independent vendors will survive 34
The on-demand model will need time to take off owing to security and privacy concerns 35
Competitive Landscape 36
The diverse nature of vendors lends the market a fragmented dynamic 36
EMC and IBM have emerged as clear market leaders in DRM 37
Microsoft leads in terms of DRM mindshare as Open Text slips out of the top three' 38
EMC, Open Text and Microsoft do not perform as well in terms of perceived product quality 40
Service capabilities come into sharper focus as technology differentiation is difficult 41
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Quality of service profoundly impacts the perception of value for money 41
Go to Market 43
Recommendations 48
APPENDIX 51
Methodology 51
Extended methodology 51
Further reading 53
Ask the analyst 53
Datamonitor consulting 53
Disclaimer 53
TABLE OF FIGURES
Figure 1: DRM solutions are exhibiting a higher growth rate than other enterprise applications 10
Figure 2: DRM is the largest and the slowest-growth segment in ECM 11
Figure 3: DRM is the largest and the slowest-growing segment in ECM 12
Figure 4: Proportion of enterprises planning to make DRM investments within 6 months (by date of survey) 13
Figure 5: Proportion of enterprises planning to make DRM investments in 6 to 24 months (by date of survey) 13
Figure 6: Global DRM license revenue opportunity by region, $ millions 14
Figure 7: Countries with the highest growth in DRM License Revenues, CAGR 2008-2013 16
Figure 8: Countries with the lowest growth in DRM license revenues, CAGR 2008-2013 17
Figure 9: % of enterprises stating that DRM projects are their most important engagement (by country) 18
Figure 10: DRM license revenues by vertical market, $ millions 19
Figure 11: Global DRM license revenues by vertical market, $ millions 21
Figure 12: Proportion of enterprises (%) that have invested in DRM by vertical market 22
Figure 13: Proportion of enterprises (%) planning DRM investment by segment and vertical market 23
Figure 14: Proportion of enterprises to have invested in DRM by size band (revenues) 25
Figure 15: Proportion of enterprises to have invested in DRM by size band (number of employees) 25
Figure 16: Proportion of enterprises planning to make DRM investments within six to 24 months 26
Figure 17: Proportion of enterprises planning to make DRM investments within six to 24 months 26
Figure 18: The expanding DRM domain blurs the boundaries with ECM 28
Figure 19: Records and the associated metadata as the unique mechanism for information management 29
Figure 20: The scope of DRM integration 31
Figure 21: Global DRM market revenue share by vendor segmentation 36
Figure 22: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 37
Figure 23: Which vendors do you consider as leaders in the DRM market' (multiple responses accepted) 38
Figure 24: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 39
Figure 25: DRM vendor standings in terms of technology strength and perceived product quality 40
Figure 26: Importance of DRM vendor attributes, rating on a scale of 1 (not important) to 4 (very important) 41
Figure 27: DRM vendor standings, value for money and service quality (rating scale 1-10) 42
Figure 28: Channel preferences of users in the DRM space, percentage of respondents 43
Figure 29: Proportion of enterprises engaging with direct suppliers for DRM solutions 44
Figure 30: Proportion of enterprises engaging with resellers for DRM solutions 45
Figure 31: What is your preferred approach to deploying DRM solutions' 46
Figure 32: The prevalence of Hosted DRM solutions by enterprise size band (revenues) 47
TABLE OF TABLES
Table 1: Global license revenues across various enterprise application segments, $ millions 10
Table 2: Global license revenues by Enterprise Content Management segment, $ millions 11
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Table 3: Enterprise incidence of DRM sub-segments in 2008 12
Table 4: Global DRM license revenues by region, $ millions 15
Table 5: Global DRM license revenues by vertical market, $ millions 20
Table 6: Global DRM license revenues by vertical market, $ millions 22
Table 7: Effects of various influencing factors on the size and timescale of DRM investments 34
Table 8: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 38
Table 9: What is your preferred approach to buying DRM solutions' 43
Table 10: Proportion of enterprises using the direct supplier channel for DRM 44
Table 11: Proportion of enterprises using the reseller channel for DRM 45
Table 12: What is your preferred approach to deploying DRM solutions' 46
Table 13: Proportion of enterprises using the Hosted DRM solutions 47
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