The economic crisis had a negative impact on consumer electronics as the industry suffered from the effects of the economic slowdown in 2009. The main consideration of Turkish consumers when purchasing an electronic device was price. Consumers preferred to purchase products lower priced products. For example, most LCD TVs purchased in 2009 had a unit price of less than YTL1,000, which did not affect retail volume sales but hindered retail value sales. This was the case with laptops, too. Given...Euromonitor International's Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Consumer Electronics industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Consumer Electronics - Turkey
Published on August 2010
Report Summary
The economic crisis had a negative impact on consumer electronics as the industry suffered from the effects of the economic
slowdown in 2009. The main consideration of Turkish consumers when purchasing an electronic device was price. Consumers
preferred to purchase products lower priced products. For example, most LCD TVs purchased in 2009 had a unit price of less than
YTL1,000, which did not affect retail volume sales but hindered retail value sales. This was the case with laptops, too. Given...
Euromonitor International's Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the
in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing
you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key
factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is
set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer
Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Consumer Electronics industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Consumer Electronics in Turkey
Euromonitor International
August 2010
List of Contents and Tables
Executive Summary
Increasing Demand for Lower-priced Products
Old Technologies Disappear From Consumer Electronics
Turkish Consumers Go for Portable Products
Consumer Electronics - Turkey Page 1/8

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Unit Prices Decline
Healthy Growth Projection
Key Trends and Developments
The Effects of the Economic Crisis
Innovation Still A Growth Driver
Retailer Expansion Increases Consumer Access
Convenient and User-friendly Products Grow in Importance
Specialist Retailers
Summary 1 Leading Specialist Retailers 2009
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2004-2009
Table 2 Sales of Consumer Electronics by Category: Value 2004-2009
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2004-2009
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2004-2009
Table 5 Consumer Electronics Company Shares 2005-2009
Table 6 Consumer Electronics Brand Shares 2006-2009
Table 7 Sales of Consumer Electronics by Distribution Format 2004-2009
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2009-2014
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2009-2014
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2009-2014
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2009-2014
Definitions
Summary 2 Research Sources
Arçelik As
Strategic Direction
Key Facts
Summary 3 Arçelik AS: Key Facts
Summary 4 Arçelik AS: Operational Indicators
Company Background
Production
Summary 5 Arçelik AS: Production Statistics 2009
Competitive Positioning
Summary 6 Arçelik AS: Competitive Position 2009
Teknosa Ic Ve Dis Ticaret As
Strategic Direction
Key Facts
Summary 7 Teknosa: Key Facts
Summary 8 Teknosa: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 9 Teknosa: Competitive Position 2009
Vatan Bilgisayar San Ve Tic As
Strategic Direction
Key Facts
Summary 10 Vatan Computer: Key Facts
Summary 11 Vatan Computer: Operational Indicators
Company Background
Private Label
Competitive Positioning
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Vestel Elektronik As
Strategic Direction
Key Facts
Summary 12 Vestel Elektronik AS: Key Facts
Summary 13 Vestel Elektronik AS: Operational Indicators
Company Background
Production
Summary 14 Vestel Elektronik AS: Production Statistics 2009
Competitive Positioning
Summary 15 Vestel Elektronik AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2004-2009
Table 13 Sales of Computers and Peripherals by Category: Value 2004-2009
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2004-2009
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2004-2009
Table 16 Computers and Peripherals Company Shares 2005-2009
Table 17 Computers and Peripherals Brand Shares 2006-2009
Table 18 Sales of Computers and Peripherals by Distribution Format 2004-2009
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2009-2014
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2009-2014
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2009-2014
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of In-car Entertainment by Category: Volume 2004-2009
Table 24 Sales of In-car Entertainment by Category: Value 2004-2009
Table 25 Sales of In-car Entertainment by Category: % Volume Growth 2004-2009
Table 26 Sales of In-car Entertainment by Category: % Value Growth 2004-2009
Table 27 In-car Entertainment Company Shares 2005-2009
Table 28 In-car Entertainment Brand Shares 2006-2009
Table 29 Sales of In-car Entertainment by Distribution Format 2004-2009
Table 30 Forecast Sales of In-car Entertainment by Category: Volume 2009-2014
Table 31 Forecast Sales of In-car Entertainment by Category: Value 2009-2014
Table 32 Forecast Sales of In-car Entertainment by Category: % Volume Growth 2009-2014
Table 33 Forecast Sales of In-car Entertainment by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Televisions and Projectors by Category: Volume 2004-2009
Table 35 Sales of Televisions and Projectors by Category: Value 2004-2009
Table 36 Sales of Televisions and Projectors by Category: % Volume Growth 2004-2009
Consumer Electronics - Turkey Page 3/8

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Table 37 Sales of Televisions and Projectors by Category: % Value Growth 2004-2009
Table 38 Sales of LCD TVs by Screen Type 2006-2009
Table 39 Sales of Plasma TVs by Screen Type 2006-2009
Table 40 Televisions and Projectors Company Shares 2005-2009
Table 41 Televisions and Projectors Brand Shares 2006-2009
Table 42 Sales of Televisions and Projectors by Distribution Format 2004-2009
Table 43 Forecast Sales of Televisions and Projectors by Category: Volume 2009-2014
Table 44 Forecast Sales of Televisions and Projectors by Category: Value 2009-2014
Table 45 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2009-2014
Table 46 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Video Players by Category: Volume 2004-2009
Table 48 Sales of Video Players by Category: Value 2004-2009
Table 49 Sales of Video Players by Category: % Volume Growth 2004-2009
Table 50 Sales of Video Players by Category: % Value Growth 2004-2009
Table 51 Video Players Company Shares 2005-2009
Table 52 Video Players Brand Shares 2006-2009
Table 53 Sales of Video Players by Distribution Format 2004-2009
Table 54 Forecast Sales of Video Players by Category: Volume 2009-2014
Table 55 Forecast Sales of Video Players by Category: Value 2009-2014
Table 56 Forecast Sales of Video Players by Category: % Volume Growth 2009-2014
Table 57 Forecast Sales of Video Players by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Home Audio and Cinema Products by Category: Volume 2004-2009
Table 59 Sales of Home Audio and Cinema Products by Category: Value 2004-2009
Table 60 Sales of Home Audio and Cinema Products by Category: % Volume Growth 2004-2009
Table 61 Sales of Home Audio and Cinema Products by Category: % Value Growth 2004-2009
Table 62 Home Audio and Cinema Products Company Shares 2005-2009
Table 63 Home Audio and Cinema Products Brand Shares 2006-2009
Table 64 Sales of Home Audio and Cinema Products by Distribution Format 2004-2009
Table 65 Forecast Sales of Home Audio and Cinema Products by Category: Volume 2009-2014
Table 66 Forecast Sales of Home Audio and Cinema Products by Category: Value 2009-2014
Table 67 Forecast Sales of Home Audio and Cinema Products by Category: % Volume Growth 2009-2014
Table 68 Forecast Sales of Home Audio and Cinema Products by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Cameras by Category: Volume 2004-2009
Table 70 Sales of Cameras by Category: Value 2004-2009
Table 71 Sales of Cameras by Category: % Volume Growth 2004-2009
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Table 72 Sales of Cameras by Category: % Value Growth 2004-2009
Table 73 Cameras Company Shares 2005-2009
Table 74 Cameras Brand Shares 2006-2009
Table 75 Sales of Cameras by Distribution Format 2004-2009
Table 76 Forecast Sales of Cameras by Category: Volume 2009-2014
Table 77 Forecast Sales of Cameras by Category: Value 2009-2014
Table 78 Forecast Sales of Cameras by Category: % Volume Growth 2009-2014
Table 79 Forecast Sales of Cameras by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Camcorders by Category: Volume 2004-2009
Table 81 Sales of Camcorders by Category: Value 2004-2009
Table 82 Sales of Camcorders by Category: % Volume Growth 2004-2009
Table 83 Sales of Camcorders by Category: % Value Growth 2004-2009
Table 84 Camcorders Company Shares 2005-2009
Table 85 Camcorders Brand Shares 2006-2009
Table 86 Sales of Camcorders by Distribution Format 2004-2009
Table 87 Forecast Sales of Camcorders by Category: Volume 2009-2014
Table 88 Forecast Sales of Camcorders by Category: Value 2009-2014
Table 89 Forecast Sales of Camcorders by Category: % Volume Growth 2009-2014
Table 90 Forecast Sales of Camcorders by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Portable Media Players by Category: Volume 2004-2009
Table 92 Sales of Portable Media Players by Category: Value 2004-2009
Table 93 Sales of Portable Media Players by Category: % Volume Growth 2004-2009
Table 94 Sales of Portable Media Players by Category: % Value Growth 2004-2009
Table 95 Sales of Portable MP3 Players by Type 2004-2009
Table 96 Sales of Portable Multimedia Players by Type 2004-2009
Table 97 Sales of Portable Video Players by Type 2004-2009
Table 98 Portable Media Players Company Shares 2005-2009
Table 99 Portable Media Players Brand Shares 2006-2009
Table 100 Sales of Portable Media Players by Distribution Format 2004-2009
Table 101 Forecast Sales of Portable Media Players by Category: Volume 2009-2014
Table 102 Forecast Sales of Portable Media Players by Category: Value 2009-2014
Table 103 Forecast Sales of Portable Media Players by Category: % Volume Growth 2009-2014
Table 104 Forecast Sales of Portable Media Players by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Mobile Phones: Volume 2004-2009
Table 106 Sales of Mobile Phones: Value 2004-2009
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Table 107 Sales of Mobile Phones: % Volume Growth 2004-2009
Table 108 Sales of Mobile Phones: % Value Growth 2004-2009
Table 109 Sales of Mobile Phones: Volume 2004-2009
Table 110 Sales of Mobile Phones: Value 2004-2009
Table 111 Sales of Mobile Phones: % Volume Growth 2004-2009
Table 112 Sales of Mobile Phones: % Value Growth 2004-2009
Table 113 Sales of Mobile Phones by Type 2004-2009
Table 114 Mobile Phones Company Shares 2005-2009
Table 115 Mobile Phones Brand Shares 2006-2009
Table 116 Sales of Mobile Phones by Distribution Format 2004-2009
Table 117 Forecast Sales of Mobile Phones: Volume 2009-2014
Table 118 Forecast Sales of Mobile Phones: Value 2009-2014
Table 119 Forecast Sales of Mobile Phones: % Volume Growth 2009-2014
Table 120 Forecast Sales of Mobile Phones: % Value Growth 2009-2014
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