Higher education management

1. Higher Education
Management
Talha Rehman
Amm1-A

2. So…
• Traditional “linear” methods of advertising was
made redundant by the consumers, who;
• Use the Internet and social media to create
their own “Moments of Truth”, but;
• Consumers of non transactional service clients
do not have a single ZMOT; which means
• Your marketing campaigns should always be in
BETA
• Social media enables advocacy through
connections, but;
• Not everyone will “like” you, so you need to be
creative in how you “use” your connections to
engage
• Brands need to be authentic in the right
channels
• Video content is both “reactive” & “proactive”

3. OVER 10K
CAMPAIGNS CREATED
3,000,000
AD VARIATIONS & MESSAGE
250 EDUCATION
CLIENTS
OVER
2.5 BILLION +
AD VIEWS
300
POTENTIAL
STUDENTS
MILLION
25 MILLION
CLICKS
OVER
150
IN OVER
COUNTRIES
120,000
QUALIFIED LEADS CAPTURED
IN OUR BIG TOP SOFTWARE
15%MEAN AVERAGE INCREASE
ENROLMENTS, YEAR
ON YEAR, ACROSS CLIENT BASEREACHED
Net Natives is an outcome focused digital student marketing agency

4. The Customer Decision Journey

5. Split Test Optimisation

6. Our Master of Education (MEd) program is designed specifically to fit the
needs of early-career professionals in one of two tracks: student services
or management. This is completed through a wide range of opportunities,
including required internships and academic rigor within practice-based
courses.
The new Doctor of Education (EdD) program will help
students prepare to become leaders in a variety of
settings. The EdD provides both a theoretical and a
practical orientation to the management of
postsecondary educational organizations. It will be a
three-year, cohort-based degree model featuring
executive and hybrid course delivery to
accommodate the needs of the working professional,
as well as an interdisciplinary perspective. The
program has a start date of summer 2014.

7. The Doctor of Philosophy (PhD) degree is designed for
those seeking a scholarly career in research and
university teaching. The program offers widespread
opportunities for study, research, presentation, and
publication with faculty members who are doing
cutting-edge research in the field. Faculty members
have expertise in both quantitative and qualitative
methodologies and their research areas span from
student access to outcomes, international and
comparative, administration and management, and
policy. In addition to core courses, the coursework
offers students have the opportunity to take develop an
area of specialization within the field of higher
education. Students are also required to take courses
outside of the school of education to develop
competency in a discipline to inform their development
as scholars of higher education.

8. Higher education cannot be developed to the exclusion of other
policy initiatives. The development of infrastructure, better
governance, public health improvements, trade reform, and financial
market development – these and others will be needed as well. The
benefits of higher education require a long gestation period. There
may be shortcuts to establishing educational infrastructure, but
shaping people to understand and convey higher education values
and best practice will take decades, as opposed to a few years. For
this reason the Task Force urges policy-makers and donors – public
and private, national and international – to waste no time. They
must work with educational leaders and other key stakeholders to
reposition higher education in developing countries. Only then will it
produce larger and better trained pools of graduates and research
of higher quality. The chance is simply too great to miss. As H.G.
Wells said in The Outline of History, “Human history becomes more
and more a race between education and catastrophe.
Conclusion: