Approximately £2billion is spent in the UK on DIY and home improvements every year. The Retail Parks network from Redbus can target shoppers at the largest UK DIY retailers, providing proximity advertising at the most vital point in the purchasing cycle. Contact us for more information and to book your Easter campaign on Retail Parks - 020 7291 6200.

1. TARGET DIY AND HOME
IMPROVEMENT
SHOPPERS THIS EASTER
A highly targeted and flexible 6-sheet
media network covering the UK’s
busiest retail parks and shopping
centres

2. The Redbus Retail Park Network
• Over 1,300 6-sheet panels covering some of the
busiest retail parks and shopping centres in 125
towns and cities across the UK
• National reach exceeds 22 million shoppers every
2 weeks with a combined annual spending power
of £20billion
• Provides unique proximity advertising locations
to over 6,500 stores of leading retail chains such
as Curry's, B&Q, Homebase, Boots and Argos
• Prominently positioned, outside store entrances
and illuminated for maximum visibility

3. No other outdoor media gets your messages
closer to the store entrance
• Reaches shoppers at the very last window of
influence, the most vital point in the buying cycle
• Allows for tailored campaigns to exactly meet
your needs
• Reaches your target audience with minimum
wastage
• Directs shoppers to the specific stores where
your product is stocked
• Promotes exclusive special offers to shoppers
when they are ready to buy
• The most prominently positioned outdoor
advertising on the park

4. The Easter Shopper
• Approximately £2billion is spent on DIY related
items at Easter*
• An average of 5 million people spend £399 each
on home improvements*
• 9.5million people will carry out DIY this Easter**
Stores with increased footfall over Easter:
Sources: * British Retail Consortium, ** Aviva

5. Targeting the key stores this Easter
Our advertising panels are located outside some of the leading DIY, Electrical Appliances and
Furniture stores in the UK, including (but not limited to):
DIY & Home Improvement Electrical Appliances & Technology Furniture
Store name: No. of stores with Store name: No. of stores with Store name: No. of stores with
Redbus 6-sheets Redbus 6-sheets Redbus 6-sheets
in proximity: in proximity: in proximity:
B&Q 33 Curry's 61 Carpet Right 49
Homebase 28 Argos 51 Harvey’s 32
Wickes 12 PC World 39 ScS Sofas 28
Topps Tiles 5 Maplin 23 Dreams 28
Other notable locations for Easter shoppers:
Category: Store examples: No. of stores with
Redbus 6-sheets
in proximity:
Restaurants & Cafes Pizza Hut, Frankie & Benny’s, Nando’s 300
Supermarkets Tesco, Asda, 100
Entertainment &
Cineworld, Hollywood Bowl, Odean Cinemas 50
Leisure Venues

6. Easter packages: 25th March – 7th April 2013
We have a number of packages available for the Easter fortnight targeting shoppers at specific
store types. For example:
Category Focus No. of parks No. of panels Investment
DIY & Home Improvement 66 180
Home Furnishings 93 291
Electrical Appliances & Technology 97 289
Restaurants & Cafes 119 326
Supermarkets 64 174
Entertainment & Leisure Venues 37 119
Campaigns can be bought on a bespoke basis – the above are recommendations only.
Terms & Conditions:
• Subject to availability
• Production excluded
• Costs are based on accepting the above weights.

7. Contact
Richard Rowley
Client Director
Redbus Media Group
Orwell House
16 – 18 Berners Street
London
W1T 3LN
T: 020 7291 6200
E: info@redbusmedia.com
W: www.redbusmedia.com
twitter/redbusmedia
youtube.com/redbusmedia