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The 2019
Essentials
Guide to Build
an Effective
Recruiter Brand
Andres Traslavina
Director Executive Recruiting
Whole Foods Market
@traslavina
Honor your past
Positive Psychology
Find mentors
Sonya
Lyubomirsky
Tal Ben - Shahar
Omaha 2004
Omaha
2004
Omaha 2004
What do you
do?
What do you do?
Omaha 2004
Purpose: To serve as an invaluable resource to
all stakeholders and to create memorable
experiences for all
What is your purpose?
Omaha 2004
Why do you do
what you do?
Why do you do what you do?
Omaha 2004When are you doing it?
Omaha 2004
Omaha
2004
Less is more
Less is more
Discover your passion
Source: http://www.creative-distillery.com/post/intersection_between_the_worlds_need_and_your_passion
Discover your passion
Source: https://www.businessinsider.com/the-concept-of-ikigai-could-be-the-secret-to-a-
long-meaningful-life-2017-9?fbclid=IwAR1--3Cdsqm0kT1MY67-
wuzYYAG4oW37HSWo1dE2e8Tye6kkrPzR2zBQ94Q
Focus on your strengths
Be Authentic
Be Authentic
1. Happiness
2. Austin
3. Whole Foods
Market
4. Food
5. WFM Events
6. Soccer
7. Family
8. Colombia
9. Recruiting
Take risks and fail
The 2019
Essentials Guide
to Build and
Effective
Recruiter Brand
Andres Traslavina
Director Executive Recruiting
Whole Foods Market
@traslavina
Austin
2010
The 2019
Essentials Guide
to Build and
Effective
Recruiter Brand
Andres Traslavina
Director Executive Recruiting
Whole Foods Market
@traslavina
Austin
2019
Help others seek a calling
Source: Amy Wrzesniewski
Job
Career
Calling
Source: http://bbqbeat.com/video-jimmy-kimmel-finds-the-best-bbq-joints-in-austin/Celebrate your inner child
Be consistent across channels
Jun 1, 2014
96K
April 20, 2019
406K
Audit your brand
Who I follow
followerwonk.com
Followers
Social Authority
My followers
Build tribes
Source: http://bbqbeat.com/video-jimmy-kimmel-finds-the-best-bbq-joints-in-austin/Build tribes
1. Honor your past
2. Find mentors
3. Less is more
4. Discover your passion
5. Focus on your strengths
6. Take risks and fail
7. Help others seek a calling
8. Celebrate your inner child
9. Be consistent across
channels
10.Audit your brand

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2019 Essentials Guide to Build an Effective Recruiter Branding

Editor's Notes

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  6. By studying identical twins,with exactly the same genetic make up researches have discovered that 50% in our happiness levels is determined by our genes. This is call. Genetic Set Range. Most of us are born with a genetic set of happiness. Job, Money, Health only account for 10% 40 % unaccounted for. Her theory suggest that there is a great deal that you can do. Intentional behavior is that 40%. If a person wants to become happier, they should vary what they do to become happier. Only a relatively small slice 10% of the variance on the happiness levels is explain by the differences in life circumstances, that is weather we are rich or poor, healthy or unhealthy, beautiful or plain, married or divorce etc. A great deal of science backs up this conclusion. A well known study demonstrated that the richest americans those earning over 10M Annually report levels of personal happiness only sligly greater than the office staff and blue collar workers they employ. Marriage does not have significant influence in levels of happiness. Rishnest, beauty and perfect health have a short term If only I were beutiful If only I were Rich If only I had a maid I only I were slim If only I were Australian 40% of happiness levels are still left unexplained. What makes up this 40% OUR BEHAVIOUR. The keyo to happiness lies not in changing our genetic Make up wich is impossible and not in changing our circumstances. But in our dayly intentional activities. What we do and how we think? These is terrific news. So if we study the behavior and thoughts of very happy people engage in. That is what her reserarch is on. Sitematically experimenting in very happy and unhappy people. Actions you can chose to do. Intentional behavior. Conciously vary what you do. Relationships Be grateful Listen to the stillness Dopuimine, Brain. Seek out experiences release doupomine, if you do it in noble ways Count your blessings and appreciate what you have Practice optimism Make your own life everything you want it to be Surround yourself with loving supporting friends Learn to manage stress Live in the present Strive to be a part of something larger than yourself Volunteer Learn to accept what you can change work exercise into your daily routine
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  13. Conections on Linkedin
  14. By studying identical twins,with exactly the same genetic make up researches have discovered that 50% in our happiness levels is determined by our genes. This is call. Genetic Set Range. Most of us are born with a genetic set of happiness. Job, Money, Health only account for 10% 40 % unaccounted for. Her theory suggest that there is a great deal that you can do. Intentional behavior is that 40%. If a person wants to become happier, they should vary what they do to become happier. Only a relatively small slice 10% of the variance on the happiness levels is explain by the differences in life circumstances, that is weather we are rich or poor, healthy or unhealthy, beautiful or plain, married or divorce etc. A great deal of science backs up this conclusion. A well known study demonstrated that the richest americans those earning over 10M Annually report levels of personal happiness only sligly greater than the office staff and blue collar workers they employ. Marriage does not have significant influence in levels of happiness. Rishnest, beauty and perfect health have a short term If only I were beutiful If only I were Rich If only I had a maid I only I were slim If only I were Australian 40% of happiness levels are still left unexplained. What makes up this 40% OUR BEHAVIOUR. The keyo to happiness lies not in changing our genetic Make up wich is impossible and not in changing our circumstances. But in our dayly intentional activities. What we do and how we think? These is terrific news. So if we study the behavior and thoughts of very happy people engage in. That is what her reserarch is on. Sitematically experimenting in very happy and unhappy people. Actions you can chose to do. Intentional behavior. Conciously vary what you do. Relationships Be grateful Listen to the stillness Dopuimine, Brain. Seek out experiences release doupomine, if you do it in noble ways Count your blessings and appreciate what you have Practice optimism Make your own life everything you want it to be Surround yourself with loving supporting friends Learn to manage stress Live in the present Strive to be a part of something larger than yourself Volunteer Learn to accept what you can change work exercise into your daily routine
  15. 1) Every day I am doing what I love to do 2) Every day I only do what I am good at 3) Every day I am doing what the world needs 4) Every day I am getting paid well for what I do
  16. Assessments
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  24. Change Called Andrew- what should I talk about WFM 19 team members -
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  32. Image courtesy of http://pixabay.com/en/diving-swim-swimming-man-sea-79616/
  33. Change Called Andrew- what should I talk about WFM 19 team members -
  34. Change Called Andrew- what should I talk about WFM 19 team members -