Eloqua Cloud Connectors for ReadyTalk allow you to leverage the strengths of both services – ReadyTalk to host a flawless webinar and Eloqua to promote your webinar and speed follow up. This presentation walks through an example of how to use Eloqua Cloud Connectors for ReadyTalk using Campaign Canvas in Eloqua 10.

1. Webinar Cloud Connector Demo
The Best of Both Worlds
@ReadyTalk
@smbarnhart
#EloquaTour Shawna Barnhart @smbarnhart 1

2. Live Polling Question
What is your level of expertise with creating and
promoting webinars?
1. Haven’t Started
2. Beginner
3. Moderate
4. Advanced
5. I should be running this session
#EloquaTour Shawna Barnhart @smbarnhart 2

3. High Level Webinar Flow
Schedule Webinar
Promote Webinar
Register Attendees & Generate Join
Information
Send Confirmation & Reminder
Emails
Drive Post-Event Activities Based on
Webinar Participation
#EloquaTour Shawna Barnhart @smbarnhart 3

4. Registration Form
Hosted By Eloqua
Brief Registration Form
Social Media Links
#EloquaTour Shawna Barnhart @smbarnhart 4

5. Webinar Campaign/Program
#EloquaTour Shawna Barnhart @smbarnhart 5

6. Pass Registration to Webinar
Send to Cloud Connector
#EloquaTour Shawna Barnhart @smbarnhart 6

7. Confirmation Email
Confirmation Email
#EloquaTour Shawna Barnhart @smbarnhart 7

8. Confirmation Email
Hosted By Eloqua
Join Instructions
Unique Join URL
ICS File with Join URL
#EloquaTour Shawna Barnhart @smbarnhart 8

9. Reminder Emails
Reminder Emails
- Within a week before
- Day off event
#EloquaTour Shawna Barnhart @smbarnhart 9

10. Wait Until Webinar Occurs
Add a Wait Step
#EloquaTour Shawna Barnhart @smbarnhart 10

11. Webinar Participant Data
Post-Event Cloud Connector
#EloquaTour Shawna Barnhart @smbarnhart 11

12. Post-Event Email
Varies Based on Attendance
#EloquaTour Shawna Barnhart @smbarnhart 12

13. Post-Event Email
Hosted By Eloqua
Recording of Event
Survey Request
Webinar Materials
#EloquaTour Shawna Barnhart @smbarnhart 13

14. Live Polling Question
What is your level of expertise with creating and
promoting webinars?
1. Haven’t Started
2. Beginner
3. Moderate
4. Advanced
5. I should be running this session
#EloquaTour Shawna Barnhart @smbarnhart 14

15. Live Polling Question
• Introduction Nurture Track
Haven’t Started
• Introduction Nurture Track
Beginner
• Moderate Nurture Track
Moderate
• Advanced Nurture Track
Advanced
• Contact to be a Guest Presenter
Run This Session
#EloquaTour Shawna Barnhart @smbarnhart 15

16. Segment Leads
Leads Segmented Based
on Poll Response
#EloquaTour Shawna Barnhart @smbarnhart 16

17. Request a Demo @
http://meet.ReadyTalk.com/EloquaCloudDemo
@ReadyTalk
@smbarnhart
#EloquaTour Shawna Barnhart @smbarnhart 17