1. Presentation to the Taunton Branch of The Business League 18/7/2012
by Phillip Bower – Partner in Dairy Free Ice Cream Manufacturer Razzle Dazzle Ices
from Taunton, Somerset. www.razzledazzleices.co.uk
This is a BIG deal
What place do ethics have in business?
2. At Razzle Dazzle Ices we believe:
• that business has a responsibility to
give back to the local, national and
global community in which it
operates
• in seizing the day, and not living for
the weekend
• in developing and making our own
products with an emphasis on real
ingredients to provide real taste
accessible to everyone
• in good old fashioned customer
service and in understanding our
customers’ needs
• that our products are good value and
that we should make a profit.
Phillip Bower - Razzle Dazzle Ices
3. that ethical behaviour is important;
Advantages Disadvantages
• Possible higher revenues – • Higher costs – e.g. sourcing
meet demand from positive from Fairtrade suppliers
consumer support rather than lowest price
• Improved brand and • Higher overheads – e.g.
training & communication
business awareness and of ethical policy
recognition
• A danger of building up
• Better employee motivation false expectations
and recruitment • Trying to be everything to
everybody
Phillip Bower - Razzle Dazzle Ices
4. but are aware of the issues of being an
ethical business
A business cannot claim to An ethical business has to
be ethical firm if it ignores be concerned with the
unethical practices by its behaviour of all businesses
suppliers – e.g. that operate in the supply
• Use of child labour and chain – i.e.
forced labour by the • Suppliers
company or its suppliers • Contractors
• Violation of the basic • Distributors
rights of workers • Sales agents
• Ignoring health, safety
and environmental
standards
Phillip Bower - Razzle Dazzle Ices
5. ethical business is good business
AS A BUSINESS WE SOURCE LOCALLY WHERE POSSIBLE, PART OF OUR PROCUREMENT
POLICY IS TO ESTABLISH THE PROVENANCE OF OUR RAW MATERIALS.
• Our Vanilla comes from sustainable plantations in Madasgascar and Tahiti imported
and processed by the Little Pod company in Exeter
• We use Fairtrade organic cocoa powder supplied by Queenswood Foods in
Bridgwater
• Our Rapeseed oil is grown and processed in Rode, Somerset by Fussells Fine Foods
• Soya beans are sourced from Suma Workers Cooperative (Yorkshire) and are
organic (no GM) and grown in China
• Our Chocolate is processed by The Cheddar Chocolate Company (Cheddar,
Somerset) and made in Banbury, Oxfordshire by Barry Callebaut.
• Our Coconut milk is imported by Tropical Sun (London) a workers cooperative from
the Caribbean
• Our packaging is UK manufactured and supplied by a Parkers Packaging, Liverpool
• Telephone & internet support from Axbridge (Somerset)
Phillip Bower - Razzle Dazzle Ices
6. “Nobody can do everything, but
everyone can do something”
Phillip Bower, Razzle Dazzle Ices
Phillip Bower - Razzle Dazzle Ices
7. Imagine
Imagine there's no heaven Imagine no possessions
It's easy if you try I wonder if you can
No hell below us
Above us only sky No need for greed or hunger
Imagine all the people A brotherhood of man
Living for today... Imagine all the people
Sharing all the world...
Imagine there's no countries
It isn't hard to do
Nothing to kill or die for You may say I'm a dreamer
And no religion too But I'm not the only one
Imagine all the people I hope someday you'll join us
Living life in peace...
And the world will live as one
You may say I'm a dreamer
But I'm not the only one
I hope someday you'll join us
And the world will be as one
Phillip Bower - Razzle Dazzle Ices
8. what ethical position do you take in
your business?
Phillip Bower - Razzle Dazzle Ices
9. what ethical position do you take in
your business?
Phillip Bower - Razzle Dazzle Ices
