1st project professional track Udacity. -social media marketing . -Determine marketing objective and KPIs. -Determine the target persona. -Writing blog post (Theme and framework). -choosing the right social media platform.

1. Exploring Blog & Social Content
Project 2: Market your Content

2. Step 1: Getting Started

3. Marketing Objective
The marketing objective : is to aquire 200 blog followers by the end of 2021 .

4. KPI
The main KPI is :
The number of followers by the end of 2021 .

5. Target Persona
Target Persona
Background
-25 years / single.
- Graduated from faculty of
science.
-Studied human resource
manegment.
-worked as a human resource
representative and medical sales
representative.
Hobbies
- Reading
- Drawing
- Running
Barriers
-Time .
- How to start it.
- Where to study it and the
resources .
Needs
-Improve English level.
-Learn more about digital
marketing .
-Have an online career
Name & Image
Hend Mohammed
Goals
-Start digital marketing career.
-Start her own business .
-Working as a freelancer .

6. Step 2: Write a Blog Post

7. What is the theme and framework of your blog post?
1.The theme for My blog post:
●Why have you decided to take the Digital Marketing Nanodegree Program?
2. The framework of my blog post :
●SCQA also called the Pyramid Principle

8. Blog Post
Kindly note that I didn’t actually published the blob post on any platform so the
links will be just to clarify that I understand it.
Face book , instagram and linkedin
Face book and instagram : Profile platform where audience can deal with it directly in comments as it is an inspiring .
Linkedin : it is also a profiling platform which mainly focused on the career , that’s why in it’s blog I mainly focused on the career side .

9. Blog Post : for facebook and instagram
Never lose hope and always remember that the sun rises after the dark night
Think out of the box , be unique and don’t ever go with the flow. These are the main tips for success we all knew this . Have
you ever thought that these tips are inside you not around you ? and guess what in order to do it you have to be free from
your own self . This is Rawda and this was my life . I was a very clever student, always seeked for the highest grades. Yes a
nerd student wearing glasses and putting braces. I used to control everything in my life. I could perfectly set study plans ,
arrange my schedule and got the “ A” at the end . Being a top student in graduation list was my only dream.
When I reached it I just discovered that I made a terrible mistake . Graduation wasn’t the end of the road , it was the
beginning of the real life and I had to choose either dealing with it like this is the edge of the road or drawing another road .
It was really a hard phase . I was disappointed , depressed and lost . After a while I just dealt with this and decided to cope
with real life . My dream job was to be an interpreter , I couldn’t find any opportunity in this career so I started another
career learnt new things and went through a lot of experiences . Then reached a point that I couldn’t deal with it any more I
felt like I am losing myself , I was shocked and lost. I thought that there is no other doors to nock , no other ways to take and
I have to stop dreaming .
until this turning point that I’ll never forget when I was speaking with my friend explaining that I can’t find myself and
asked him what should I do and what is his advice to me ?
At this moment I felt that there is light coming up from the end of this dark road drawing another way to take , another
dream to live and another goal to reach. A new journey is about to start . He advised me that I should start my digital media
career. I started to search and learnt more about it, then applied for the Nanodegree program in digital marketing to study
it in a more professional way . Don’t ever lose hope , don’t ever think that your journey will end . Never lose hope and
believe that there are always new dreams to live .
#hope #digital_marketing #nanodegree

10. Blog Post : for linkedin
It’s never too late, we can always start over again
The world has been completely changed in the past two years . Literally everything has been changed in our life. The world has completely
different circumstances now, and it mainly affected the business a lot . A lot of companies were closed . A lot of people changed their careers
and surely a lot of them completely lost theirs , hundreds of projects were canceled and hundreds of investment were stopped . We started
to use new worlds in our life : Quarantine , Stay home and Stay Safe! Literally everything was online , we bought all our resources online , had
online classes , it even was the only way to see our families . All companies started to work from home . Working from home was the most
attractive opportunity in 2020.
I lost my job as the company was closed . I felt like I am lost and didn’t know what to do, I was so afraid from the virus and also from
future as I didn’t know what is waiting for me or what will my future be like . After a while I decided to deal with this phase and made the best
use of it . The world has changed but it doesn’t mean that we have to stop dreaming about the future but we have to change our goals and
build this future . My dream job was to be an interpreter , I couldn’t find any opportunity in this career so I decided to start any other career
also related to my studies but I couldn’t deal with it , couldn’t find my passion in it at all . As I was already decided to make a shift career .
I was so confused and asked myself a lot which career should I start? so I started to search and tried to figure out what is the best choice to
make .
As the world is going digital I decided to cope with it. start my digital marketing career , searched and learnt more about it , then decided to
be more professional so , I applied for the Nano degree program in digital marketing hoping that it will help me achieving this goal .
#hope #digital_marketing #nanodegree

11. Step 3: Craft Social Media Posts

12. Platform 1 and Post : facebook
Never lose hope and always remember that the sun rises after the dark night
You can know more about my story by visiting this link ( blog.post/blogger.com)
And check the full blog.
#hope #digital_marketing #nanodegree

13. Platform 2 and Post : instagram
Never lose hope and always remember that the sun rises after the dark night
You can know more about my story by visiting this link ( blog.post/blogger.com)
And check the full blog.
#hope #digital_marketing #nanodegree

14. Platform 3 and Post : linkedin
It’s never too late, we can always start over again
You can know more about my story by visiting this link ( blog.post/blogger.com)
And check the full blog.
#hope #digital_marketing #nanodegree