This document discusses digital transformation in the banking industry. It notes that banks are facing challenges like increased competition from non-traditional players and changing customer behaviors. Leading banks are offering innovative digital banking options like mobile banking, online banking, and tablet banking. They provide services like deposits, payments, transfers, and account access across channels. The document advocates that banks embrace digital transformation through strategies like an omni-channel experience and adopting new digital delivery models. It presents Nityo's offerings around digital transformation consulting, technology solutions, and services.

1. Digital Transformation in Banks
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2. Shift in Competitive Landscape in Digital Age

3. Digital Banking Economics – Channel Costs
$ 0.50
$ 0.05
$ 4.10

4. Competitor Challenges Are Forcing Banks Shift To Digital
Channel Overload Budget Challenges Grow Revenue Cut Expenses
 Mobile
 Online
 Branch
 ATM
 Call Center…
 Flat budgets
 Dollars allocated to
compliance, risk
 Do more with less
 Tough
environment
 Competition
from non-
traditional
 Regulatory
pressures
 Can’t cut your way
to profitability
 Efficiency ratios
continue to grow
 Need to work
smarter

5. Global Customer Behaviours Are Changing Extensively…

6. New Digital competitors are contesting in specific
business areas, which were typical strongholds of Banks

7. Digital Banking At Some Leading Banks…
• The Banking industry has
evolved to incorporate
Digital technology into its
business products, services,
processes, and operations.
• A few major banks, have led
the way with innovative
Digital banking options for
their customers…

8. What Are The Digital Banking Leaders Offering…1
Mobile Banking Description of Services Citibank
Bank of
America
Wells
Fargo
Capital
One
Chase
Deposit checks from anywhere √ √ √ √ √
View recent activity for your credit card accounts, including pending
transactions
√ √ √ √
Pay credit card bills and view payments √ √ √ √
Schedule and cancel future credit card payments √ √ √ √
View your available credit line √ √ √ √
Find ATMs & branches nearby √ √ √ √ √
Contact Customer Service 24/7 √ √ √ √ √
Check the balances in your linked accounts—checking, savings, credit card,
home equity or personal lines and loans, and mortgages
√ √ √ √ √
Pay virtually any person or business in the U.S and track payments √ √ √ √
See recent activity √ √ √ √ √
Transfer money between accounts √ √ √ √ √
Transfer money to friends with accounts at other banks √ √ √
Learn the minimum credit card payment due (and due date) √ √ √ √
Track rewards Points √ √ √ √
Schedule appointments with banking specialists √
Report lost or stolen cards √
Receive Cash Back deals on purchases √
Ability to make purchases with ApplePay √ √ √
View Credit Score Online √
Receive alerts of factors affecting credit score √

9. What Are The Digital Banking Leaders Offering…2
Mobile Text Banking Description of Services Citibank
Bank of
America
Wells
Fargo
Capital
One
Chase
View account balances √ √ √ √ √
Credit card payment details √ √
Recent transactions √ √ √ √ √
Additional transactions (up to 15) √ √ √ √
Nicknames for bank and credit card accounts √ √
Support—online or by phone √ √ √ √
View Reward Balances √
Find Branch and ATM Locations √
View Rewards Balances √
Overdraft Protection has been utilized √
Account balance is below/above targeted amount √ √
NSF fee has been charged to the account √ √
A Direct Deposit has been posted to the account √
Transfer money between accounts √
Changes to your personal information √

10. What are the Digital banking Leaders offering…3
Tablet Banking Description of Services Citibank
Bank of
America
Wells
Fargo
Capital
One
Chase
Manage your accounts in a whole new way that's optimized for your
iPad®
or Android tablet
√ √ √ √ √
Finances truly come to life with rich displays, charts, data and more. √
View account balances, check recent activity, make bill payments,
transfer funds or simply read up on personal finance and money
management.
√ √ √ √ √
Access to linked accounts and credit card accounts—check balances,
view recent activity, pay bills and more
√ √ √ √ √
A streamlined flow to quickly set up payments and transfers from
checking/savings, including payments to your credit card account √ √ √
Interactive, graphic displays to help you visualize your current spending
and plan for your future
√
Easy tools and useful information to help you manage your personal
finances
√

11. What are the Digital banking Leaders offering…4
Online Banking Description of Services Citibank
Bank of
America
Wells
Fargo
Capital
One
Chase
Live Online Chat Services √ √ √
Online Customer Survey √ √ √ √ √
Online Business Credit Card Application √ √ √ √
Online Consumer Credit Card Application √ √ √ √ √
Open checking and savings account online √ √ √ √ √
Apply for Personal Line of Credit Online √ √ √
Apply for Home Mortgage or HELOC online √ √ √ √ √
Person-to-person ability to send and receive money to individuals with
accounts at other banks
√ √ √ √
Small Business ability to make payments to vendors, employees, or anyone
else, and also send invoices to customers for payment
√ √
Transfer money between checking, savings, credit card, home equity line of
credit, installment loan, mortgage, or investment accounts.
√ √ √
Transfer money to my accounts at other banks √ √ √ √
From a single site, you can set up budgets, get organized for tax season and
track spending in all your accounts, even at other financial institutions. Sign
into your all accounts dashboard for easy accounts access and comparison
so you never have to hop from site to site again.
√ √
Year-end credit card spending report summary √ √
Financial Management Software √ √
Enroll in Business Online Banking online √ √
Free Credit Score √

12. Digital Transformation Is A Multi-Faceted Process…
…Banks Need To Embrace And Accelerate
Leadership
Transformatio
n
Omni-Experience
Transformation
Information
Transformatio
n
Operating Model
Transformation
WorkSource
Transformatio
n

13. Digital Transformation Within Banking Is Happening At
Slow But Steady Pace…

14. Traditional Banking Delivery Model
– for Products, Services, Marketing Channels
Underlying Digital Technology

15. Convergence Of Digital Products, Services, Marketing
Channels And Delivery
Digital
Banking
Delivery
Cards
ATMs
Internet
Payments
Mobile
Biometrics
Branch
Call
Center
Marketing
As Digital technology continues to
evolve, and as increasing numbers of
consumers embrace the digital
delivery of products and services as
the norm, we will continue to see the
convergence of the various banking
customer touchpoints.
Customers expect seamless
integration of the Digital experience
from initiation to fulfillment.
As such, banks will need to re-think
their traditional stove-piped and
duplicative Digital delivery strategies.

16. Digital Banking Model For Delivery Of Products, Services,
Marketing, Channels
Underlying Digital Technology

17. Disrupt: Apply Lean Start-Up Principles

18. Move From Channel Islands To Omni-Channel
“Banks will move from Channel
Islands to Omni-Channel Banking.
This is not about just technology, it's
about the path to great customer
experience
(CX) across all channels, using the
right customer touch-point at the
right time.”

19. Digital Transformation Economics Impact
- Digital Correlates With Profit Margin

20. Start Jour Digital Journey Now

21. Nityo’s Digital Enterprise Service Offerings
- Consulting
• Develop a Business case for your business:
o Assess as-is state of your digital readiness, identify to-be state and create a
business assessing budgeting and costing details.
• Create Digital Enterprise Transformation Strategy and
Roadmap
o Assess as-is state of your digital readiness, identify to-be roadmap, Create
DET strategy, plan and roadmap, identify phases and timelines for
implementation
• Program manage end-to-end digital transformation
initiative
o Create business case, road map, identify the right technology platforms,
solutions, integration requirements, identify vendors, and oversee
implementation of end-to-end DET program, create new business processes

22. Nityo’s Digital Enterprise Service Offerings
- Technology Solutions Implementation
• Develop DET Architecture plan and Implement it
o Create unified master Architectural framework, covering technologies
namely Networks, Mobility, Analytics, Cloud, Security, Social. Implement
the identified technology solutions stack and roll it out across the
organization and functions in a phased manner.
o Implement SMAC (Social, Mobility, Analytics, Cloud)
frameworks/solutions/Integration process or implement Big Data or
Artificial Intelligence solutions as may be specifically required for your
business.

23. Nityo’s End-to-end Digital Enterprise Service Offerings
- Services
• Create Digital marketing infrastructure, integrate with your
back-end systems, and payment methods, and perform
Digital Marketing services and activities for your business.
• Implement, maintain and support your SMAC infrastructure
and applications with our onsite, near-shore and offshore
resourcing and service delivery models

24. Enhance Capabilities Together
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