I made this presentation for a senior faculty. Very simple and insightful in bringing organizational attitude change. Suggests easy to adopt Four Absolutes of Quality Attitude.

1. - B Y -
P R O F . D R . K . R . K A T K H E D E
D E P T . O F M A N A G E M E N T S T U D I E S &
R E S E A R C H
S H R I H V P M ’ S C O L L E G E O F E N G G . & T E C H .
FOUR ABSOLUTES OF
QUALITY ATTITUDE

2. CONTENTS
1. What is Quality?
2. What is Attitude?
3. Why do we need a Quality Attitude?
4. Four Absolutes – Principles I, II, III & IV
5. Q & A session

3. WHAT IS TOTAL QUALITY?
 Meeting customer requirements
 Doing things RIGHT the FIRST time
 Consistency (Low/ no Variation)
 Continuous Improvement
 Quality is everything we do
 Quality is an Attitude

4. WHAT IS ATTITUDE?
 You can‟t teach an old dog new tricks
 Good enough for Govt. work
 You get what you pay for
 No one expects it to be perfect
 To error is human and so on…

5. ATTITUDES
 Negative attitudes are bad drivers for personal
development and improvement
 Attitudes are adopted
 No one can make you adopt an attitude
 Anyone can adopt a positive attitude
 Four absolutes are basic principles teaching how to
develop Quality Attitude

6. FOUR ABSOLUTES OF QUALITY ATTITUDE
 Due to our hassles the co. spends much time &
money on bad quality products/ services
 As a result co. faces LOWER:
1. Productivity
2. Production
3. Efficiency
4. Image building
5. Moral & Motivation of People
The end results are….

7. The end results are….
 Rise in product cost
 Decline in production
 Falling market share
 Falling profitability
 Dissatisfied internal & external customers
SO IS THERE ANY !DEA TO:
REDUCE HASSLES???
REDUCE REWORK???

8. FOUR ABSOLUTES…PRINCIPLE - I
CONFORMANCE TO REQUIREMENT
Doing the things right
The first time is quality
No Opinion No Inferences
No Pleasing No Dual Standards

9. PRINCIPLE - II
PREVENTION
 The only system causing Quality is Prevention
 Eliminating Potential of Error
 Do not appraise: Find errors -> Evaluate them ->
Dispose off -> Hence Corrected…..NO
Rather
 Identify opportunities for error and take corrective
actions before it occurs …. Because
 Quality does not believe in fire-fighting and fixing-
up approach

10. PRINCIPLE - III
PERFORMANCE STD.
 How often do you want me to do things right?
 All the time > Every Time > On Time and Right Away
ZERO DEFFECT Performance Std.
And become a
PERFECTIONIST
Like him

11. PRINCIPLE - IV
MEASUREMENT
What do we mean by
 Good Quality
 Reasonable improved
 Up-to-the-mark
 Process averages
 Acceptable rejection limits
No chance to measure exact errors
Hence use POC & PONC

12. POC – PRICE OF CONFORMANCE
 Price paid for making certain that the requirement
are met the first time.
 Cost of doing it the right way at the right time

13. PONC – PRICE OF NON-CONFORMANCE
 Time & money wasted due to
rework, repair, reprocessing, rescheduling, reconcilia
tion etc
 20% - 25% efforts and money are wasted on it
 PONC gives a specific value to quality improvement
Hence you can quantify how much you earned…..
Because every penny saved is earned

14. FOUR ABSOLUTES SIMPLY IS…
 “DO IT” – (Conform to requirements)
 “RIGHT” – (Prevent errors)
 “THE FIRST TIME” – (Zero Defects)
 “PONC” – (Cost incurred if failed to do it „Right the
first time‟)

15. QUESTIONS PLEASE

16. THANK YOU
- Prof. Dr. K. R. Katkhede
Dept. of Management Studies & Research
Shri HVPM‟s College of Engg. & Tech.