1. “to develop a
sustainable working model
using home-based Women artisan
forethical sourcing
within the global supply chain ”
2. About Us
Ruaab is a SEWA Bharat initiative, promoted and registered in 2010
as a producer company, owned, managed and operated by women
themselves.
It was developed to create an ethical model of sourcing embellishment
work done by home based artisans by eliminating layers of middlemen
eradicating child labour and connecting them directly to the global
market, thus ensuring income and work security. They are no longer the
invisible last link in the long global value chain.
As of today, Ruaab has established 7 Production centres reaching out
to as many as 1200 members out of which 750 are Ruaab’s
shareholders. In spite of all the challenges they have successfully
managed to advocate their model and break the strong contractor
3. About Us
Currently Ruaab uses 3 different modes of business to provide market
Linkage to its MEMBERS:
Through Job Workwe sell Service by connecting Members to Exporter
where wage rate is better than Contractor rate. Mass Production helps
us provide work to MANY. Ruaab’s success lies in delivering good
quality at sustainable price in timely manner to set an example of an
ethical sourcing model in the Garment Export Industry.
Through Direct Exports & Domestic Brand “LoomMool” we sell
Finished Product by connecting Members to Direct retailers/ customers
where it ensures Min Wage & aspire to pay Living wage in some cases.
Ruaab’s success lies in delivering on-time ethically produced good
quality products to retailers with the purpose to generate profits that get
funnelled back into the organization to ensure model sustainability.
4. Center Of Excellence
The SEWA Delhi-Monsoon Centre of Excellence was inaugurated on
24th
of June 2014 in the New Ashok Nagar Area of Delhi. The concept of
the building was designed and formulated to be the focal point model
centre to teach transparency and enhancing income level to the industry
people. The aim is to develop the centre into a learning hub for the
entire garment industry with special focus on embellishment by
organizing special training sessions for the retailers, suppliers and
contractors on fee basis that will generate resources for the centre.
At present the centre acts as the crux of Ruaab SEWA’s activities where
members assemble in a safe and clean atmosphere to work, conduct
quality checks, collect and submit orders. An Information Desk (SEWA
Shakti Kendra) booth is also placed for members to avail SEWA’s
programs for social awareness and government linkages.
5. Our Retail Brand – ‘Loom Mool’
the Mool oressence is the loom.”
LoomMool is a brand established by Ruaab in October2013 to house
products made by various artisans of SEWA collectives across India.
Loom Mool’s story starts with weavers. They are the inspiration for the
name and the reason for its creation. The starting point and objective of
the brand is to support as many weaver families from Bihar as possible -
In the villages along the outskirts of Bhagalpur, Bihar, mud houses
wind around small paths and patches of agricultural fields. Venturing
into these homes you will find elaborate textile handlooms dug into the
smoothed mud floors. The loomis the tool forsustaining the entire
artisan community. The families from these communities wait for
middlemen to come with work. When they come, if they come, they work
and get paid. These artisans are isolated and excluded
6. Our Retail Brand – ‘Loom Mool’
The middlemen hold the thread that connects them to the outside world,
to the market. So the artisans grab on to the other end. They can’t
negotiate for more money, despite the incredibly low wages paid forthe
skilled laborof their hands.
SEWA identified Bhagalpuras an area of need, but also of potential.
In 2010, the SEWA Saheli BunkarCooperative was formed to give
Artisans a voice, break the cycle of poverty, and save traditional craft.
Through the cooperative weavers are directly linked to the market and
middlemen are cut out entirely
Through Loom mool we also reach out to other artisans belonging to
craft sectors involved in Bamboo products, Tie & Dye, Blockprinting,
Madhubani artists. Our future endeavour, will be to expand, promote
and link artisan in the other craft sectors as well.
7. Some Highlights of Our Program
• Eliminates multi layermiddlemen and their exploitation.
• Community based initiative remains responsive to the community
needs of ‘women only’ staff
• It run like a work distribution centre where home-workers choose to
work or take work home thus providing livelihood option in a non-
factory setting.
• Ruaab has adopted the ETI tool for establishment of piece rate
based on the “time and motion study”
• Addresses child laborissues by building awareness, close community
monitoring & promoting educational linkages.
• Provides access to Large Pool of Skilled Artisans (Members )
• Ethical & Transparent Supply Chain
• Cooperative business structure solely benefits members - giving
8. Supply Chain Network – Job Work for
Exporters
Exporter 1
Exporter 3
Exporter 2
PC 2 – Sunder Ngr
PC1 – N Ashok Ngr
PC 3 – Nand Nagari
PC 4 – Mullah Col
PC 5 – Rajiv Nagari
PC 6 – Mustafabad
Members
Members
Members
Members
Members
Members
RUAAB
HEAD
OFFICE
PROCESS
9. Supply Chain Network-Direct Exports/Domestic
CMT, QC, FINISHING, PKG
PC 2 – Sunder Ngr Unit
PC1 – Mullah Col Unit
PC 3 – Nand Nagari Unit
Members
Members
Members
RUAAB
HEAD
OFFICE
CUSTOM CLEARANCE
WITH FORWARDE
BUYER
MANUFACTURING UNIT
PROCUREMENT
DISTRIBUTION
PROCESS
10. Our Skills-Product Range
Using ourARTISAN’S SKILLS we create products that reflect our
buyer’s distinct vision. Tailormade to suit yourwhims & tastes -
thinkdesign, texture, color- every product ourartisans make is an art
piece with a heart.
• We have In-house design teamworking on Ruaab’s own range.
• We customize as perdesign briefs provided by buyers.
• In-house sampling department
• Teamequipped to workon Photoshop, Corel and otherdesign
Softwares.
•Product range includes – Women wearGarments, Scarves & Stoles,
Cushions, Bags & Accessories
