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1. OTT advertising
Future of OTT Advertising in 2023
• Over-the-top (OTT) advertising refers to the delivery of advertising
through the internet, rather than traditional means such as television,
radio, or print media. OTT advertising allows companies to target
specific audiences through streaming platforms, including streaming
video on demand (SVOD) services like Netflix, Hulu, and Amazon
Prime Video, as well as through social media, gaming platforms, and
other online channels.
• To deliver OTT ads, companies typically work with ad tech firms that
specialize in digital advertising. These firms use data and algorithms
to target specific audiences based on their interests, demographics,
and other factors. Advertisers can also use retargeting to show ads to
people who have previously interacted with their brand or visited
their website.

2. • When a viewer streams content on an OTT platform, they may see
ads in a variety of formats, including pre-roll ads that play before
the content begins, mid-roll ads that play during the content, and
post-roll ads that play after the content ends. Some OTT platforms
also offer interactive ads that allow viewers to interact with the ad
or click through to the advertiser's website.
• Overall, OTT advertising provides advertisers with a way to reach
specific audiences and measure the effectiveness of their ads
through real-time analytics and tracking tools.
However, there are a few trends that have been emerging in the
OTT advertising space that are likely to continue to be important in
the coming years:
1. Increased use of data and targeting: Advertisers are using data
and algorithms to target specific audiences more effectively and
personalize ads to individual viewers.

4. 2. Growth of programmatic advertising: Programmatic advertising,
which involves the use of automated systems to buy and sell
advertising, is expected to continue to grow in the OTT space.
3. Expansion of ad formats: In addition to traditional ad formats like
pre-roll and mid-roll ads, OTT platforms are experimenting with
new ad formats like interactive ads, sponsored content, and native
ads.
4. Use of cross-screen advertising: Advertisers are using OTT ads to
reach audiences across multiple devices, including TVs,
smartphones, tablets, and computers.
5. Integration of OTT and traditional advertising: Many advertisers
are finding ways to integrate OTT advertising with traditional
media, such as TV and radio, to create a more cohesive and
effective ad campaign.

5. In conclusion, streaming services are becoming more appealing
due to the widespread availability of fast and dependable internet
connectivity. There is a good chance that more viewers will use
these services to watch their preferred TV series and films as more
individuals get access to high-quality streaming.