1. Retailer X Launch Tracker
Source: IRI Data latest 13 weeks ending 05/17/2016

2. 2016 Launch Tracker
2
• Background
• Executive Summary
• Total Retailer X Category Metrics
• Enviroscent Burst Performance
ü Velocity: Dollars per store per week
ü Overall Wax Melt Rankings
ü Price
ü Distribution
• Enviroscent AutoSticks Performance
ü Velocity: Dollars per store per week
ü Overall Auto Rankings
ü Price
ü Distribution
• Enviroscent Bed & Bath Sticks Performance
ü Velocity: Dollars per store per week
ü Price
ü Distribution

3. Background
3
• Enviroscent launched 11 SKUs in the Air Care set at the end of January in 2016 (week of Jan 25, 2016) at Retailer X in
100 stores. The assortment included: 4 AutoSticks SKUs, 4 Bursts SKUs, and 3 Bed & Bath Sticks SKUs, as shown
below
• Data provided by IRI represents the ESI initial launch period from Feb 2016 to w/e 5/17/16 (latest 13 weeks). Please
note data only includes the top 250 items in the Deodorizer and Auto categories
• While ESI products are unique, relevant product segments have been identified for comparison. ESI Bursts are
compared to Wax Melts. ESI AutoSticks are compared to auto air fresheners in both the Air Care set and Auto set.
ESI Bed & Bath Sticks are compared to Febreze Small spaces passive diffusion new SKUs. Competitive comparisons
are made to both new items as well as the total items within the relevant segments.
• The metric used for velocity (Dollars Per Store Per Week ) or competitive comparisons standardizes for differences in
distribution across competitive set and it is the preferred metric by retailers
• A separate analysis will be completed to measure marketing effectiveness as soon as more of the coupon redemptions
are available
$3.45 $3.96 $5.77RETAIL
COST
RETAILER GM%
FRAGRANCES Paradise Breeze
True Cotton
Wild Lavender
Amber Woods
Paradise Breeze
Wild Lavender
Amber Woods
Coastal Storm
Seaside Coconut
Rain Forest
Showroom

4. Executive Summary
Strong start for all ESI new items for the first 13 weeks of launch,
resulting in August distribution expansion to all relevant doors (~80% of all Retailer X stores),
increased assortment from 11 to 24 items, and 60% more shelf space!4
Key Takeaways:
• ESI was a top contributor for both Deodorizers and Auto, contributing 11% of total growth dollars for Retailer X in both segments.
ESI dollar sales in Retailer X totaled $110,820 since launch.
• ESI products are ranking among the top new items, particularly in the Auto segment.
• ESI products are priced at a reasonable premium to other competitive products and are trading-up consumers from lower priced
products within their segments.
Enviroscent Bursts (Wax Melt Comparison):
• Velocity: ESI Bursts rank #3, #5, #7 and #8 among all new wax-melts! (as measured in dollars per store per week). This is despite
being priced about $0.50 above other new wax melts.
• Price: ESI Bursts are priced at a premium $0.50 above other new wax melts and established wax-melts; however, strong performance
indicates that consumers are trading-up from lower priced alternatives.
• Distribution: ESI Bursts are currently distributed in 40% of Retailer X stores. We expect this distribution to continue through Q3 and
data for Q4 should reflect the expanded distribution to 80% of stores.
Enviroscent AutoSticks (Auto Air Fresheners Comparison):
• Velocity: AutoSticks outperformed all other new items from Glade, Yankee, Little Trees and California Scents, as measured by dollars
per store per week. AutoSticks items Rank #4,#5,#6 and #7 for all new Auto Fresheners items.
• Price: Consumers are trading-up for AutoSticks, which are priced on average AutoSticks $0.97 higher than Febreze, and other Auto
Fresheners in the Air Care and Auto Set.
• Distribution: ESI AutoSticks are currently distributed in 40% of Retailer X stores. We expect this distribution to continue through Q3
and data for Q4 should reflect the expanded distribution to 80% of stores.
Enviroscent Bed & Bath Sticks (New Febreze Small Spaces Fresheners Comparison):
• Velocity: ESI Bed & Bath Sticks outperformed Febreze Small Spaces new launch at Retailer X, as measured by dollars per store per
week. This is a relevant comparison because both products are used in passive diffusion for small spaces.
• Price: Bed & Bath Sticks are priced at a significant premium (~$4.67) to Febreze small spaces
• Distribution: Bed & Bath Sticks are currently distributed in 40% of Retailer X stores, while two of the new Febreze items are
distributed in 80% of Retailer X stores.

5. Retailer X Category Metrics - Deodorizers
Within the first 3 months of launch, ESI is already the 3rd largest contributor
To Retailer X growth in Deodorizers.
5
Retailer X 2nd Quarter
ending 05/17/16 $ Sales vs. YAG % Units vs. YAG %
Total Retailer X CRM
MULO
$45,876,336
0.2% 14,273,443 -1.0%
Total Retailer X $10,552,356 7.2% 3,459,444 8.3%
Total ESI $71,656 ++% 16,338 ++%
• Retailer X is growing in both dollar sales and unit sales, +7.2% and +8.3% respectively
• Growth is driven primarily by SCJ continuous action (30%), Reckitt sprays (27%), Enviroscent (11%) and Reckitt
continuous action (10%).
• Procter and Gamble did not contribute to the growth at Retailer X
S. C. JOHNSON & SON
INC CONTINUOUS
ACTION, $249,994,
30%
RECKITT BENCKISER
INC SPRAY, $221,051,
27%
ENVIROSCENT INC
CONTINUOUS
ACTION, $91,192,
11%
RECKITT BENCKISER
INC CONTINUOUS
ACTION, $81,243,
10%
Top growth contributors for Deodorizers
Retailer X is significantly outperforming their competitive regional market
in deodorizers and now represents 23% in dollars and 24% in units

6. Retailer X Category Metrics – Auto
Accessories
Within the first 3 months of launch, ESI is already the 2nd largest contributor
To Retailer X growth in Auto.
6
Retailer X 2nd Quarter
ending 05/17/16 $ Sales vs. YAG % Units vs. YAG %
Total Retailer X CRM
MULO
$12,973,683
2.7% 3,547,752 6.2%
Total Retailer X $1,298,485 21.8% 423,375 28.4%
Total ESI $39,164 ++% 9,932 ++%
• Retailer X is growing in both dollar sales and unit sales in Auto, +22% and +28% respectively
• Growth is driven primarily by Handstands (14%), Enviroscent (11%), and Frontline (10%)
Retailer X is significantly outperforming their competitive regional market
in auto and now represents 10% in dollars and 12% in units
$51,788, 14%
$39,164, 11%
$37,029, 10%
Top growth contributors for Auto
Handstands
Enviroscent
Frontline

7. ESI Performance YTD - Dashboard
Top fragrances for ESI are Wild Lavender and Paradise Breeze. For AutoSticks top fragrances
are Coastal Storm and Seaside Coconut.
7
Top dollar sales item for ESI is Bed and Bath Stick Wild Lavender, AutoSticks
Coastal Storm is the top units item followed by Bursts Paradise Breeze
$0
$5,000
$10,000
$15,000
YTD $ Sales
$11 $11 $10
$9 $8 $7 $7 $7
$6 $6
$4
$PSPW
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
YTD Units
2.7
2.1 2.1 2.0 1.9 1.8 1.7 1.7 1.6 1.5
1.1
UPSPW

8. Glade Wax Melts Febreze Wax Melts
Wax Melts Category at Retailer X
ESI Bursts are well positioned as the wax melt segment responds to new items
and fragrance/seasonal variety
8
Dollar Sales vs. YAG * Dollar Share
Number of
Skus
% of stores
selling AUP New Items
New
Seasonal
Total Retailer X Wax Melts represented in Data 25
SKUs $442,935 +++ 100 25 100 $2.96 5 8
Febreze Wax Melts $159,687 +++ 36% 7 75 $2.95 0 3
Glade $247,447 +++ 56% 13 82 $2.95 0 5
EnviroScent $33,301 +++ 8% 4 40 $3.44 4 0
Aromabeads $2,499 +++ 1% 1 12 $1.00 1 0
• Data set only includes 25 wax melts, as it provides top 250 items in the total deodorizer category. Because
low performing SKUs get dropped from the data set, segment changes vs. prior year are not appropriate.
• Total Wax Melts segment represented in data set is $442,935, with Glade representing 56% of dollar sales and
Febreze representing 36%
• While new items were incremental for both Glade and Febreze, many of their regular items experienced
double digit declines
The Wax Melt segment represents ~5% of total deodorizers for Retailer X,
Representing 43% of the competitive regional market

9. ESI Bursts™ vs New Wax Melts ($PSPW)
ESI Bursts for Paradise Breeze and Lavender outsell all new wax melts for Glade. ESI Amber
Woods and True Cotton outsell all Glade new SKUs except for Glade Be Ravishing
13 New Wax Melts at Retailer X during the 2nd quarter, ESI Bursts ranked #3, #5,
#7 and #8 among the new wax melts in dollars per store per week.
9
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
Source: IRI Data latest 13 weeks ending 05/17/2016
Dollars per store per week
• New ESI offerings are competing against new Spring Seasonal offerings for Glade and Febreze which
drive impulse and incremental purchases, since consumers are trained to look for these items.

10. ESI Bursts™ vs Total Wax Melts ($PSPW)
Even when including all wax melt items (available in data set), ESI new items outperform well-
established items in the category
Enviroscent Bursts rank #7, #9,#13 and #16 in dollars per store per week
10 Source: IRI Data latest 13 weeks ending 05/17/2016
Dollars per store per week
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00

11. On average, consumers are paying $0.50 more to buy ESI innovation. ESI products are
trading-up consumers from lower priced wax melts
On average ESI Bursts are ~$0.50 higher than other new wax melts
11 Source: IRI Data latest 13 weeks ending 05/17/2016
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
Average Unit Price for Retailer X new Wax Melts
ESI Bursts™ Price (Average Unit Price)

12. ESI Bursts strong velocity as measured by dollars per store per week, has secured an increase
in distribution. The expected increase in distribution will be reflected in Q4 numbers and it
will be around 80% of stores selling.
ESI Bursts and Aromabeads are the only new items in Q2 with less than 50%
of stores selling
12 Source: IRI Data latest 13 weeks ending 05/17/2016
ESI Bursts™ Distribution (% of Stores Selling)
0
20
40
60
80
100
120
% of Stores selling

13. Auto Fresheners Category at Retailer X
ESI AutoSticks are well positioned for the Air Care Set given the differentiated product form
and higher price point.
13
• Data set includes148 Auto Air Freshener SKUS, as it provides top 250 items in the total Auto Accessory
category. Because low performing SKUs get dropped from the data set, segment changes vs. prior year are
not appropriate.
• Total Auto Air Fresheners segment at Retailer X is $1.148M split almost evenly between Air care and Auto set
• The Air Care Set is significantly more productive with only 18 of SKUs making up the dollar volume of 130
SKUs in Auto Set
• Price points are significantly higher in the Air Care set (AUP $4.06) than in Auto set (AUP $2.36)
Dollar Sales vs. YAG * Dollar Share
Number of
Skus
% of stores
selling AUP New Items
Total Retailer X Auto Fresheners represented in Data $1,148,032 +++ 100 148
Air Care Set $584,963 +++ 51% 18 69% $4.06 7
Auto Set $563,069 +++ 49% 130 54% $2.36 35
Febreze $545,799 +++ 48% 14 77% $4.01 3
ESI $39,164 +++ 3% 4 40% $3.96 4
Glade $107,873 +++ 9% 14 76% $2.76 3
Licle Trees $166,214 +++ 14% 31 51% $2.40 9
Yankee $11,483 +++ 1% 3 40% $3.19 0
California Scents $67,948 +++ 6% 19 51% $1.69 7
Perk $14,530 +++ 1% 10 33% $1.80 4
Refresh $37,944 +++ 3% 10 66% $2.92 5
The total Auto segment at Retailer X is $1.1MM, representing 31% of the
competitive regional market

14. ESI Auto SKUs outsold all other new Auto Air Freshener SKUs in the Auto and Air Care Set
(other than Febreze). This includes all new skus by Yankee, Glade, Little Tree, Perk, California
Scents, Refresh and others.
52 new Auto SKUS at Retailer X during the 2nd quarter, ESI new Auto SKUs rank
#4, #5, #6 and #7 among the new Auto SKUS in dollars per store per week
14 Source: IRI Data latest 13 weeks ending 05/17/2016. Only Top 25 new SKUs represented in chart
Dollars per store per week
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
ESI AutoSticks® vs New Auto Items ($PSPW)

15. ESI AutoSticks new Skus are in the top 25 of all Auto Air Fresheners SKUs including Auto and
Air Care set
Enviroscent AutoSdcks rank #10, #17,#19 and #21 in dollars per store per week
15 Source: IRI Data latest 13 weeks ending 05/17/2016. Only Top 25 new SKUs represented in chart
Dollars per store per week
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
ESI AutoSticks® vs Total Auto Items ($PSPW)

16. On average, consumers are paying $0.97 more to buy ESI innovation. ESI products are
trading-up consumers from lower Auto Air Fresheners
ESI AutoSticks are priced ~$0.97 cents above most of the other auto items
including Febreze
16 Source: IRI Data latest 13 weeks ending 05/17/2016
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
YSSVC LEATHER AIR
MEDO OOUTES AIR
AUTO STICKS SHOWROOM
AUTO STICKS SEASIDE
AUTO STICKS COASTAL
AUTO STICKS RAINFOREST AIR
CITRUS MAGIC ON THE GO
REFRESH YOUR CAR FRESH
REFRESH YOUR CAR VERY
REFRESH YOUR CAR NEW CAR
FEBREZE CAR GAIN
FEBREZE CAR FRST BLM
FEBREZE CAR HAPPY SPRNG
AUTO EXPRESSIONS NEW CAR
ARMOR ALL NEW CAR AIR
BAHAMA AND CO SUMMR
ARMOR ALL PURE LINEN AIR
AUTO EXPRESSIONS GLADE
AUTO EXPRESSIONS GLADE
LITTLE TREES STRAWBERRY
CALIFORNIA SCENTS COOL
CALIFORNIA SCENTS POWER
LITTLE TREES SUMMER LINEN
CALIFORNIA SCENTS CITRUS
LITTLE TREES MANGO AIR
Average Unit Price for Auto Fresheners
ESI AutoSticks® Price (Average Unit Price)

17. ESI new Items had distribution in about 40% of stores, much lower than for
Febreze new items.
17 Source: IRI Data latest 13 weeks ending 05/17/2016
ESI AutoSticks® Distribution (% of Stores Selling)
ESI AutoSticks strong velocity as measured by dollars per store per week, has secured
increase in distribution. The expected increase in distribution will be reflected in Q4 numbers
and it will be around 80% of stores selling.
-
20
40
60
80
100
120
% Stores, Selling

18. Febreze Small Spaces and ESI new Bed & Bath SKUs launched in Q2 at Retailer X.
Bed and Bath Sticks outperformed all of Febreze Small Spaces SKUS
18 Source: IRI Data latest 13 weeks ending 05/17/2016.
Dollars per store per week
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
ENVIROSCENT WILD
LAVENDER STICK .8OZ
4639607009
ENVIROSCENT BED & BATH
STICKS PARADISE BREEZE
STICK .8OZ 4639607007
ENVIROSCENT AMBER
WOODS STICK .8OZ
4639607013
FEBREZE SMALLSPACES
FRST BLM CHMPGN BLSM
AIR FRESHENER
CARTRIDGE .18OZ
3700094809
FEBREZE SMALLSPACES
HAPPY SPRNG JCY PTLS AIR
FRESHENER CARTRIDGE .
18OZ 3700094810
FEBREZE SMALLSPACES
GAIN ORIGINAL SCENT AIR
FRESHENER OIL REFILL .
36OZ 3700081397
FEBREZE SMALLSPACES
GAIN ORIGINAL SCENT AIR
FRESHENER CARTRIDGE .
18OZ 3700080667
ESI new Bed & Bath SKUs outperformed all of Febreze small spaces SKUs
ESI B&B Sticks® vs Febreze Small Spaces

19. On average, consumers are paying $4.67 more to buy ESI innovation. ESI products are
trading-up consumers from lower priced Febreze small spaces and Candles
ESI Bed & Bath Sticks are priced $4.67dollars above Febreze Small Spaces
19 Source: IRI Data latest 13 weeks ending 05/17/2016
ESI B&B Sticks® Price (Average Unit Price)
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
ENVIROSCENT WILD
LAVENDER STICK .8OZ
4639607009
ENVIROSCENT BED &
BATH STICKS
PARADISE BREEZE
STICK .8OZ
4639607007
ENVIROSCENT AMBER
WOODS STICK .8OZ
4639607013
FEBREZE
SMALLSPACES FRST
BLM CHMPGN BLSM
AIR FRESHENER
CARTRIDGE .18OZ
3700094809
FEBREZE
SMALLSPACES HAPPY
SPRNG JCY PTLS AIR
FRESHENER
CARTRIDGE .18OZ
3700094810
FEBREZE
SMALLSPACES GAIN
ORIGINAL SCENT AIR
FRESHENER
CARTRIDGE .18OZ
3700080667
FEBREZE
SMALLSPACES GAIN
ORIGINAL SCENT AIR
FRESHENER OIL
REFILL .36OZ
3700081397
Average Unit price

20. ESI new Items had distribution in about 40% of stores, much lower than for 2
of the Febreze new items.
20 Source: IRI Data latest 13 weeks ending 05/17/2016
ESI B&B Sticks® Distribution (% of Stores Selling)
ESI Bed & Bath Sticks strong velocity as measured by dollars per store per week, has secured
increased distribution. The expected increase in distribution will be reflected in Q4 numbers
and it will be around 80% of stores selling.
0
10
20
30
40
50
60
70
80
90
FEBREZE SMALLSPACES FRST
BLM CHMPGN BLSM AIR
FRESHENER CARTRIDGE .
18OZ 3700094809
FEBREZE SMALLSPACES
HAPPY SPRNG JCY PTLS AIR
FRESHENER CARTRIDGE .
18OZ 3700094810
FEBREZE SMALLSPACES GAIN
ORIGINAL SCENT AIR
FRESHENER OIL REFILL .36OZ
3700081397
FEBREZE SMALLSPACES GAIN
ORIGINAL SCENT AIR
FRESHENER CARTRIDGE .
18OZ 3700080667
ENVIROSCENT WILD
LAVENDER STICK .8OZ
4639607009
ENVIROSCENT AMBER
WOODS STICK .8OZ
4639607013
ENVIROSCENT BED & BATH
STICKS PARADISE BREEZE
STICK .8OZ 4639607007
% Stores Selling