Betting on differentiation does not always mean having to make radical changes. Sometimes small details are what make the difference, small changes in your offer, in your value proposition that are perceived as different. Whichever way you choose, in such a competitive market, it is necessary to give the customer purchase reasons that differentiate us from others, give new and better options and solutions. The easy thing is to lower the price. The difficult thing is to look for the added values that will even allow you to raise that price. Here I give you some keys and main ideas. Analyze which ones you can apply to your business to reach your customers with something that is not just price. It's worth the effort. Sell your difference! Find out more: https://www.amazon.com/51-Sales-Tips-Salesmans-Thoughts-ebook/dp/B07DL8MFL1