What started very innocuously as online advertising banners 10 years ago, has progressed rapidly. And how ! From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.) Leaving the corporate types (media as well as other brands), scrambling to keep up. P.S. What does 'M' stand for? Media, Marketing, Mobile ....

1. Nightmare on M Street!

2. Nightmare on M Street! Was a time (just a few years back), when media meant mass media. Which meant corporates had just to keep tabs on . . .

3. Bloomberg Reuters ANI UNI PTI API AFP Dow Jones

4. Nightmare on M Street!

5. Nightmare on M Street!

6. Local Newspapers Broadcast News Bloomberg Reuters ANI UNI PTI API AFP Dow Jones

7. Nightmare on M Street!

8. Nightmare on M Street!

9. Web Portals Search Engine Ranking Local Newspapers Broadcast News Bloomberg Reuters ANI UNI PTI API AFP Dow Jones

10. Nightmare on M Street! Now, corporates have to manage traditional media, the online media as well as social media. Leaving them (everybody, actually) wondering what’s next?