1. RAJIV FRANK
Living is selling. TM
Founder Brandtrotter
We wish to leverage 38 years of rich and diverse expertise in product innovations, marketing, business channel development for long term
growth of your brand in India, overseas.
Profile
Tempur, Denmark
Springwel Mattresses Pvt Ltd, Indian partners of world leaders, known for mattresses and sleep products. Springwel premium
mattresses is also well established
 Managed 400 dealers, 9 regional offices across India
 Lead rollout of company owned Tempur and Springwel sleep studios
 Initiated mail order campaign, developed unique infopack to promote among HNIs. Worked with
creative team to align message to suit local preferences
 Partnered with IT team to launch portal
 Responsible for digital marketing, visual merchandising, PR initiatives Pioneered use of
web 2.0 innovations, sleep blog, social media.
 Engaged strategic corporate partners –HSBC, Deutsche Bank Premier Cards
 Utilized strengths of BTL campaigns for cost effective on the spot business generation
Herman Miller, USA
Master Franchise for premium office furniture Admonter Austria for high end natural wood flooring. Rational, Germany for
upmarket modular kitchens.
 Created profitable tie-ups with architects, corporates.
 Helped increase turnover 10 fold within 20 months
 Instrumental in creating brand awareness and salience
Osim India,
Singapore based MNCs’ lifestyle healthcare products
 Involved in launch, all India sub franchise development, corporate sale, brand building, advertising, promotions, tie-ups with retail
chains viz: Shoppers Stop, Pantaloons, Central, Home Stop, Godrej, Health & Glow.
 Played significant role in driving revenue from INR 1 crore to 25 crore within 2 years
Su-Kam Communications Ltd.,
 Increased product penetration, revenue through direct marketing, overseas promotion, institutional sales
 Recruited team, motivated through inspiring talks, continuous team building.
Product Promoters,
 Conceived, developed several new products from idea to execution
 Optimized business through mail order, exhibitions, promotions of 350 innovative utility products in office automation, telecom,
security, home appliances, healthcare, giftware, gadgets.
Hindustan Unilever Limited, India
 Explored new markets, opened new outlets in rural and urban markets
 Topped all India sales for Vim cleaning powder
 Implemented merchandising innovations

2. EXPOSURE
Business analysis, startup activities, setup, market research, feasibility studies, product management, recruitment, training,
communications, distribution channel setup, exhibitions, trade fairs, conferences, events.
EXPERTISE
 Instant results.
 Launch new products
 Product improvements, value additions
 Build solid foundation planning, team to ensure sustainable growth
 Optimize revenue, deliver instantly.
RECOGNITIONS
Member:
Digital professionals club
Advisory Council, World Brand Congress
Listed:
Who's Who in World 2011
eMarketing Association, USA.
2000 outstanding Intellectuals of 21
st
century.
Top 100 Professionals– 2011
Man of the year 2011
Chosen among 'Silicon India 50 fastest growing companies' 2014 & 'world top 100 franchise experts'.
Awarded by:
1. ITPO for innovative, economic marketing techniques.
2. C.I.I for mentoring young entrepreneurs
Brands promoted
Charak, Sonitel, Philcon, TVC, Episulin, Beebay, Blis, Gitanjali, Frontier, Hovel, Dormak, Fusehair, Himalya, Avni, Elcom, BRG ...
more.
Social
Mentored several startups
http://blog.brandtrotter.com/
http://in.linkedin.com/in/rajivfrankbrandtrotter/
https://twitter.com/rajiv_frank
A-47, Level 3, Dayanand Colony, Lajpat Nagar IV, New Delhi – 110024, E connect@brandtrotter.com, M +91 9999497044