The document proposes a health awareness campaign for tribal populations in India using tablet devices loaded with health videos. It notes poor health indicators for tribal communities due to low awareness, poverty, and cultural issues. A proposed solution is to train "Swaasthya Saathis" to use tablets to show educational videos to communities. This approach aims to spread health knowledge widely and convert awareness to action in a replicable and scalable way. Challenges include measuring outreach and ensuring proper video viewing, which could be addressed through compensation, reporting apps, and parental controls on the tablets. The goal is to ultimately reduce mortality and malnutrition rates.

1. Health Awareness Campaign
Team: ‘I DO’
Rajesh T, PM’s Rural Development Fellow; Bits-Pilani Alumnus
Rajesh V, Head, Product Development, ITC; Bits-Pilani Alumnus
Manaswi R, Environmentalist, Trinity College, Dublin
Prateek S, Mechanical Engineer, BITS Pilani
Omkaram K, PM’s Rural Development Fellow, IIT Alumnus
‘Swaasthya Jaankari Abhiyaan’
“Without health, life is not life; it is only a state of languor and
suffering - an image of death.”
Gautham Buddha
“The first wealth is health.”
Ralph Waldo Emerson
‘स्वास््यजानकारी अभियान’

2. 2
KEY FACTS
•1 in 2 children in India is malnourished.
•India has highest number of malnourished children in the World.
•Only 57.3% births happen through skilled attendants.
Sources: WHO, Index Mundi
Health in India
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India
Problem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy
Countries
Infant Mortality Rate (Infant
deaths/1,000 live births) -
IMR
Maternal Mortality Ratio
(Maternal deaths/100,000 live
births) - MMR
Life Expectancy at Birth
India 46.07 200 67.14
Singapore 2.21 5 83.91
Japan 2.65 3 83.75

3. 3
Causes
Poor
Service
Delivery
Poverty
Early
Marriages
Low
Awareness
(root cause)
Cultural
Inhibitions
Inaccessible
pockets
Poor Tribal Health in India
Results
Malnutrition
High Infant
Deaths
Improper
Physical &
Mental
development
Low
Productivity
/Wages
High
Maternal
Deaths
Medical
expenses
furthering
poverty
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy

4. 4
Problem Analysis
Existing initiatives are not
sufficient
Lack of interesting ways
of information
dissemination that reach
villages
Lack of information on
demand at suitable time
Knowledge Leakages at
various levels (Central,
State, District, Block,
Village)
Why are
tribals
suffering the
most?
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India
Problem Analysis
Solution Requirement Proposed Solution Challenges and Mitigation Strategy

5. 5
Solution Requirement
Action
Knowledge
Information
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy
Effective
• Spread
knowledge
among
mothers &
communities.
• Convert
awareness
into action.
Scalable
• Should be
scalable to
reach 10
crore+ tribal
population
across
various
states.
Replicable
• Minimal
dependency
on the
human
capability to
give
information.

6. Proposed Solution
6
Poor Tribal Health in IndiaHealth in India Problem Analysis
Create or source
health awareness
videos
Load the videos
into a tablet
Train Swaasthya
Saathis (SS) on
using the tablets
SS shows the
videos using
tablets in
communities
Evaluate impact of
the initiative
Process
reengineering
based on the
feedback/impact
Solution Requirement
Proposed Solution
Challenges and Mitigation Strategy

7. 7
Outputs
• Number of trained Swaasthya Saathis (SS)
• Number of videos sourced
• Number of people reached
Outcomes
• Healthy babies at birth
• Safe & Healthy motherhood
• Healthy mothers, healthy children, healthy families, healthy villages, healthy India
Long Term
Objectives
• Reduction in IMR
• Reduction in MMR
• Increase in Institutional deliveries
Tribal Health in India Problem Analysis Challenges and Mitigation Strategy
Key Result Indicators
Health in India Challenges and Mitigation StrategyPoor Tribal Health in India Problem Analysis Solution Requirement Proposed Solution
Key Result Indicators

8. 108
SS will be paid
based on the
number of videos
shown to people
Solar Chargers
Apps to give
monthly reports,
take photographs
etc.
Tablet will be a
non-sim model
with parental
control apps
installed
Challenges
Ensure
Swaasthya
Saathi shows
videos
Measure the
number of
videos shown or
number of
people reached
Electricity in
tribal/rural
areas
Tablets for
personal use
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed Solution
Challenges and Mitigation Strategy
Challenges and Mitigation Strategy

9. 3
Thank you
Contact us @
+91-8658897929
rajesh.tamadapally@gmail.com