The document discusses a promotion campaign for Hero E-bikes in Bareilly, India. It provides background on Hero Eco Group, which focuses on environmentally friendly products and operates various subsidiaries including Hero Electric. The campaign's objectives were to promote and increase awareness of Hero E-bikes. Activities included setting up information booths, visiting local businesses and residents to share information. Feedback indicated people were curious but had concerns around range, speed limits, and repair access. However, the promotion was well-received and increased interest in electric vehicles.

1. Promotion and Awareness
campaigning of
Hero E- bikes
in
Bareilly
By:-
Rajnish Kumar
Rajeev Kumar
Amit pratap
Vijay Kumar

2. About the Company…
The Hero Eco is a Multi Product an Multi company enterprise.
It primarily focuses on environment friendly products and the
group’s international trading business
Some of the companies under the Hero Eco umbrella include
:-
1) Hero Electric (electric vehicles for the Indian market),
2) Winn Bikes (bicycles),
3) Hero Exports,
4) Mediva (medical mobility equipment).
Hero Eco has its branches are in about 25 countries and
market presence in over 80 countries globally.

3. CONT…
• Hero Electric is zealous group working on
transforming the face of modern electric
transportation.
• Hero electric is a Pioneer of Electric Two
wheelers in Indian market.
• Its first electric scooter was launched in 2007
in Indian market since then more than 1 lakhs
of vehicles are sold.
• The company is actively promoting the Electric
vehicle thus the Greener India, which is in
association of Government of India’s objective

4. About Of Bareilly
• Bareilly is a city in Bareilly district in the
northern Indian state of Uttar Pradesh.
Located on the Ramganga, it is the capital of
Bareilly division and the geographical region
of Rohilkhand. The city is 252 kilometres (157
mi) north of the state capital, Lucknow, and
250 kilometres (155 mi) east of the national
capital, New Delhi. Bareilly is the fourth city in
Uttar Pradesh with compressed natural gas
(CNG) filling stations (after Lucknow, Kanpur
and Agra). It is the seventh-largest metropolis
in Uttar Pradesh and the 50th-largest in India.

5. CONT…
• The city, also known as Nath nagari (Land of Lord
Shiva), Zari nagari and historically as Sanjashya
(where the Buddha descended from Tushita to
earth), is a centre for furniture manufacturing
and trade in cotton, cereal and sugar. Its status
grew with its inclusion on the "counter magnets"
list of the National Capital Region (NCR), a list
also including Hissar, Patiala, Kota and Gwalior.
The city is also known as Bans-Bareilly. Although
Bareilly is a production centre for cane (bans)
furniture, "Bans Bareilly" is not derived from the
bans market; it was named for two princes:
Bansaldev and Baraldev, sons of Jagat Singh
Katehriya, who founded the city in 1537.

6. Objective
• The main objective of our training was to
PROMOTE and create AWARENESS about the
HERO E- BIKES.
• We try to motivate people towards Greener
and Safer Environment with the use Hero
Electric Scooties.

7. Promotion activity
we put up our shade and visited various
areas and promoted the Hero E bikes. We
try to reach as many as areas which are
still not tapped.
We also visited various traders to inform
them about the company’s traders
policies and offers.

8. Visit at Civil Line Market
Informing With Shop
Keeper

9. Visit At Home
We are informing to the
people at home

10. Visit At Ticket House

11. Inquery In Machinary shop
Inquery with the people
About E-Bike

12. Informing On Road
Informing &
Entertaining With
Old Customer

13. Lefleting with Male&
Female

14. VISIT AT ATM
Informing
with Security
Gard

16. TRAINEE AT THE CANOPY
Visit At Badaun Road Barielly

17. VISIT AT PATEL BIHAR CALONY
Test drive

18. Test Drive At Home In Patel Bihar

19. Test drive By Shop Keeper

20. Result & Finding
• Many People come to us and we visited many
association and firms. They all seem to be excited
and curious to know more about the Hero E-
Bikes.
• Major questions where about the:-
– Mileage
– Cost
– Charging time etc
• Most of the People where seem Unaware about
the no need of the Registration, License etc in
Low speed models of Hero E bikes.

21. Feedback
• Majority of people were concern about the Refueling
problem in long distance.
• People were disappointed about its speed limit.
• One other major and serious question were about the
repair problems ex in case of tire puncture only
trained personnel can repair it unlike as in case of
other two wheeler vehicles.
• People enquiry about the cost of new battery set
charges.
• People grumble about its high price as compared to
petrol two wheelers.

22. Conclusion
• Hero Eco group is being doing a tremendous work
in making the country a better and greener place
by promoting Electric bikes.
• People esteem the efforts and like the Electric
Bikes concept.
• People admire many models and were keen to
look closely.
• Though they had certain doubts but they were
dealt efficiently and effectively by the whole
team.