Cross-badging, or selling the same car with cosmetic changes under different brand names, has not worked so far in India. This case study looks at where the problem lies: is the strategy at fault or the execution?

1. RAJDEEPAM
DEEPIKA MISHRA
RAJ NANDINI
NINA MAHALIA
BARNAM CHOUDHURY
DAISY

3. The cross- badging is a
strategy used globally in the
auto sector by group of
companies or partner sharing
the same car or platform with
minor engineering changes.
The biggest advantage of
cross- badging are saving in
designing cars and gains in
sale with minimal investment.

6. CONSUMERNOTMATUREENOUGH.
DIFFERENTSEVICESPROVIDER.
DIFFERENTDEALERSHIP.
BRANDLOYALITY.
MOREFOCUSEDONMANUFACTUERING.
CONSUMERSATISFACTION.

7.  NO SHORTCUT
 SAME SERVICES PROVIDER
 COMMON DEALERSHIP
 BUYER BEHAVIOUR
 TEMPORARY

8. Cross-badging , or selling the same car with cosmetic changes
under different
brand names , has not worked so far in India.