The document discusses an industrial monitoring solution for small and medium enterprises (SMEs) using IoT sensors. It aims to bring automation and monitoring capabilities traditionally used by large companies to SMEs through an easy to use cloud-based solution. Some key points discussed include pilot customers needing to eliminate paper work and ensure food safety. Financial projections show an initially loss-making venture becoming profitable by 2018 as revenues increase and costs decrease due to economies of scale.

1. Industrial Monitoring for SMEs
IoT, just as easy as Dropbox

2. OUR PILOT CUSTOMERS
Sensors to support small and medium size enterprises
 „Get rid of the horrible paper work“
 „Feel save, even in the case of thorough food safety controls“
 “Requirement of FORD to quality as supplier“
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Bilder Logos und Markenzeichen gehören ausschließlich deren Eigentümern confidential 5/29/2016

3. INDUSTRY 4.0 FOR SMALL COMPANIES
Bringing automation and Monitoring to a new market segment
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Logos, trade marks and pictures belown 3rd party owners
SENSORSPROTOCOLS MANUFACTURERS
Successful SME business owner
“Okay, great…. and which is the
best solution for MY use case?”
CLOUD
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4. FULL SERVICE PROVIDER
Use case templates, tailored to most common applications
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SENSOR PORTFOLIO ADDED VALUEEASY INTEGRATION
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5. E-COMMERCE FOR AUTOMATION
Provide solutions, when customer is searching the web for sensors
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• Ready to use
• tsenso Quality Seal
SENSOR PORTFOLIO ADDED VALUE
• Track & Trace
• Data Analytics
• Business Intelligence
EASY INTEGRATION
• 3rd party sensors
• External systems
€€: Sensor rental & sales €€: Cloud Subscriptions
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€€€: Cloud Services
CUSTOMIZATION €€€CUSTOMIZATION €€€

6. TARGET MARKETS
Become leader of restaurant and catering segment
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5 b€
> 900 m€
42 m€
Food monitoring (D), Deloitte 03/2016
SME Food monitoring (D),
based on 1.1 mio. enterprises
Reachable Food & catering companies (D)
 No competitor for catering yet
Market volumes 2020 confidential 5/29/2016

7. N. N.
Sales
EXPERIENCED TEAM
With e-commerce, logistics, and IoT know-how
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RAHUL
Cloud UI / Mobile
Geo-location SW
„Networker“
MATTHIAS
Founder
Ph.d. Physics
„Solution finder“
VERONIKA
Marketing
E-commerce
„Perfectionist“
EMANUEL
IoT Sensors
Intel IoT
„IT nerd“
?
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8. MILESTONES
tsenso‘s way to market
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11/2014 Started off as a same day delivery startup
07/2015 EU FIWARE accelerator “FInish”
Development of transport safety sensor
02/2016 FInish Future Award @ Fruit Logistica, Berlin
03/2016 Accelerator finished with 100/100 score
04/2016 First customers acquired Lieferladen.de, Eggert Catering
05/2016 Hot leads: HelloFresh, kochzauber, Daimer Vans
Monitoring of perishable goods during delivery
05/2016 First sensors intergrated, start sourcing from China
06/2016 MVP available: 3 sensors, gateway, cloud & shop
07/2016 Featured 3-page article in the journal „Frischelogistik“
08/2016 Invited speaker @ Deutscher Obst & Gemüse Kongress
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9. SEED PHASE INVESTMENT
150 k€ investment for 12% of shares
8 months validation of market fit
SEED PHASE
• 50% Development
• 30% Sales
• 20% Marketing
USE OF INVESTMENT
• 80 k€ family & friends
• 120 k€ EU funding for prediction algorithms
• Holding 100% equity
FINANCIAL STATUS
URBAN LOGISTICS GmbH i.G.
Böblinger Str. 43 – 70199 Stuttgart
Dr. Matthias Brunner
m.brunner@urbanlogistics.de
+ 49 175 523 46 32
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10. B2B E-COMMERCE
Marketing via E-commerce and segment specific print media
• Customer acquisition cost: 50 - 100 € (forecast)
• Customer life time value: > 1000 € (forecast)
€-
€30
€60
€90
€120
€150
Profit
Overhead
Customer Supp.
Sales
Logistics
Quality
Manufacturing
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-500
0
500
1,000
Jan/ 16 Jul/ 16 Jan/ 17 Jul/ 17 Jan/ 18 Jul/ 18 Jan/ 19 Jul/ 19
T/O per month Cost per month Total Liquidity
Mio €
Cost structure per sensor

11. SUMMERY BUSINESS PLAN
Profitability (in €) 2016 2017 2018 2019
# of months 12 12 12 12
Turn-over ( exl. VAT) 79,602 € 582,426 € 1,867,820 € 4,045,452 €
Opex
Manufacturing 23,680 € 166,383 € 260,834 € 287,514 €
Development 138,750 € 221,250 € 225,000 € 495,000 €
Sales & Support 97,150 € 340,417 € 717,541 € 980,817 €
Infrastructure (IT, rent) 19,300 € 34,050 € 34,200 € 21,000 €
Insurance 3,300 € 10,500 € 12,000 € 12,000 €
Capex 30,000 € 30,000 € 50,000 € 50,000 €
Total Costs 312,180 € 802,600 € 1,299,575 € 1,846,331 €
EBIT - 232,578 € - 220,174 € 568,245 € 2,199,120 €
Net Cash - 232,578 € - 452,752 € - €
Ø taxes - € - € 34,648 € 659,736 €
Net Profit - 232,578 € - 220,174 € 533,597 € 1,539,384 €
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