, unique social and operational challenges of working in rural India

1. Rural Marketing and
Ethnography Study
Presented by
Megha Shukla (DM21D)
Isha Singh (DM21E05)
Neha Gupta (DM21E)
Soumyadeep Paul( DM21E)

2. Rural Marketing
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The Rural Marketing refers to the activities undertaken by the marketers to encourage
the people, living in rural areas to convert their purchasing power into an effective
demand for the goods and services and making these available in the rural areas, with
the intention to improve their standard of living and achieving the company’s objective,
as a whole.

3. ETHNOGRAPHY
Defined as:
• A method of observing human interactions in social
settings and activities (Burke & Kirk,2001)
• As the observation of people in their ‘cultural context’
• The study and systematic recording of human
cultures; also : a descriptive work produced from
such research ( Merriam- Webster Online)
• Rather than studying people from the outside, you
learn from people from the inside
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4. Why Ethnography
• Access to marginalized populations
Necessity- maybe no other way to study them
• Rich description of social life
More “human” than a data frame
• Capturing subjective experience
Get a sense of how subjects experience and perceive the world
• Eliciting sensitive/intimate information
May be able to win subjects trust through repeated contacts
/interactions
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7. BIG IMAGE SLIDE
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8. VIDEO SLIDE
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9. THANK YOU!
Alexander Martensson
Phone
678-555-0143
Email
martensson@example.com

10. Customize this Template
Template Editing
Instructions and
Feedback
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