4. INSIGHT
Advertising is a young industry – the medium
age of people who work here is around 30 years
old. This problem persists because of the ageism
stereotype: after a certain age, agencies are
reticent to hire people, even though they have the
expertise and skills they are looking for.
In order to overcome this problem, we must
change the conversation and the perspective.
5. INSIGHT
Older potential employees are the past’s
young creatives.
They are the X generation.
They are the EX-employees of the
advertising industry.
They are EXperienced.
They are the EX’es.
7. “ Get back with your EX.
Find them on
EXvertising.com.
8. How will we
bring the
EX’es
concept to
life?
EXvertising.com – a recruitment
platform, with a mechanism similar
to Tinder.
Here, the advertising industry can
get in touch with their EX’es by
using profiles. Once they swipe
right, it’s a match (and an interview)!
9. LINKEDIN-where our campaign
gains attention
It’s the platform where companies’ managers make
connections, where recruiters constantly look for
candidates, where job seekers show their virtual CV.
10. How does it
work?
We make two
EX’es profiles
(a male and a
female)
We add
managers
and HR
representants
on our
proffessional
network.
They
access
the
profile
and are
directed
to the
website.
