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Sippo going digital

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Sippo going digital

  1. 1. SIPPO GOING DIGITAL Swiss Import Promotion Programme
  2. 2. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2 What is your first reaction when you hear or read about an interesting company? Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2
  3. 3. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3 Your buyer is already going digital Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3 “Consumers are more sophisticated and technologically advanced than ever before - they have the ability to jump from one business to another based simply on the experience they are having online” Swiss consultant.
  4. 4. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4 The reality Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4 20 mio SME in Europe, only 41% use digital tools. Not every company must go digital…but you as an exporter have to! You are not late because you are here.
  5. 5. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5 SIPPO is also a digital starter Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5
  6. 6. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6 Or even absolute beginner Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6
  7. 7. The digital offer of SIPPO n°1: the Database Market Research Course Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7 • Solid basis for going digital as an exporting business • Lightweight library • Find your target market • Keep at par with your competitors • Find your customers • Customize your offer • Keep in relation with your customer – fast, often, informal = real-time customer service • Save time, space and money: digital advertisement, paper filing was yesterday, SoM manager instead of secretary Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7
  8. 8. The digital offer of SIPPO n°2: the Export Fitness Test Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8 • Level 1: overview • Level 2: in-depth X-ray of your export fitness • Self-learning tool specific for wood- processing companies • Basis for your export strategy • eft movie Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8
  9. 9. The digital offer of SIPPO n°3: video tutorials Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9 • 20 hands-on videos to specific issues • Situations as in real life • Train in front of a mirror elevator pitch Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9
  10. 10. Thank you for your attention

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