This document discusses SIPPO, the Swiss Import Promotion Programme, going digital with their offerings. It notes that while 20 million SMEs in Europe use digital tools, only 41% do. It states that as an exporter, going digital is important. SIPPO is providing digital starter offerings, including a database market research course to help companies find target markets and customers, an export fitness test for self-assessment, and video tutorials to address specific export issues. The presentation encourages companies to go digital to better serve increasingly sophisticated online customers.

1. SIPPO GOING DIGITAL
Swiss Import Promotion Programme

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What is your first reaction when you hear or read about an
interesting company?
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Your buyer is already going digital
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“Consumers are more sophisticated and technologically advanced than ever before - they
have the ability to jump from one business to another based simply on the experience
they are having online” Swiss consultant.

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The reality
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20 mio SME in Europe, only 41%
use digital tools.
Not every company must go
digital…but you as an exporter
have to!
You are not late because you are
here.

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SIPPO is also a digital starter
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Or even absolute beginner
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7. The digital offer of SIPPO n°1: the Database Market Research Course
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• Solid basis for going digital as an
exporting business
• Lightweight library
• Find your target market
• Keep at par with your competitors
• Find your customers
• Customize your offer
• Keep in relation with your customer –
fast, often, informal = real-time customer
service
• Save time, space and money: digital
advertisement, paper filing was
yesterday, SoM manager instead of
secretary
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8. The digital offer of SIPPO n°2: the Export Fitness Test
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• Level 1: overview
• Level 2: in-depth X-ray of your export
fitness
• Self-learning tool specific for wood-
processing companies
• Basis for your export strategy
• eft movie
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9. The digital offer of SIPPO n°3: video tutorials
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• 20 hands-on videos to
specific issues
• Situations as in real life
• Train in front of a mirror
elevator pitch
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10. Thank you for your attention