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SIPPO GOING DIGITAL
Swiss Import Promotion Programme
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2
What is your first reaction when you hear or read about an
interesting company?
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3
Your buyer is already going digital
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3
“Consumers are more sophisticated and technologically advanced than ever before - they
have the ability to jump from one business to another based simply on the experience
they are having online” Swiss consultant.
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4
The reality
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4
20 mio SME in Europe, only 41%
use digital tools.
Not every company must go
digital…but you as an exporter
have to!
You are not late because you are
here.
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5
SIPPO is also a digital starter
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6
Or even absolute beginner
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6
The digital offer of SIPPO n°1: the Database Market Research Course
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7
• Solid basis for going digital as an
exporting business
• Lightweight library
• Find your target market
• Keep at par with your competitors
• Find your customers
• Customize your offer
• Keep in relation with your customer –
fast, often, informal = real-time customer
service
• Save time, space and money: digital
advertisement, paper filing was
yesterday, SoM manager instead of
secretary
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7
The digital offer of SIPPO n°2: the Export Fitness Test
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8
• Level 1: overview
• Level 2: in-depth X-ray of your export
fitness
• Self-learning tool specific for wood-
processing companies
• Basis for your export strategy
• eft movie
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8
The digital offer of SIPPO n°3: video tutorials
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9
• 20 hands-on videos to
specific issues
• Situations as in real life
• Train in front of a mirror
elevator pitch
Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9
Thank you for your attention

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Sippo going digital

  • 1. SIPPO GOING DIGITAL Swiss Import Promotion Programme
  • 2. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2 What is your first reaction when you hear or read about an interesting company? Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE2
  • 3. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3 Your buyer is already going digital Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE3 “Consumers are more sophisticated and technologically advanced than ever before - they have the ability to jump from one business to another based simply on the experience they are having online” Swiss consultant.
  • 4. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4 The reality Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE4 20 mio SME in Europe, only 41% use digital tools. Not every company must go digital…but you as an exporter have to! You are not late because you are here.
  • 5. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5 SIPPO is also a digital starter Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE5
  • 6. Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6 Or even absolute beginner Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE6
  • 7. The digital offer of SIPPO n°1: the Database Market Research Course Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7 • Solid basis for going digital as an exporting business • Lightweight library • Find your target market • Keep at par with your competitors • Find your customers • Customize your offer • Keep in relation with your customer – fast, often, informal = real-time customer service • Save time, space and money: digital advertisement, paper filing was yesterday, SoM manager instead of secretary Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE7
  • 8. The digital offer of SIPPO n°2: the Export Fitness Test Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8 • Level 1: overview • Level 2: in-depth X-ray of your export fitness • Self-learning tool specific for wood- processing companies • Basis for your export strategy • eft movie Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE8
  • 9. The digital offer of SIPPO n°3: video tutorials Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9 • 20 hands-on videos to specific issues • Situations as in real life • Train in front of a mirror elevator pitch Corporate Design PowerPoint | 01.02.2016 | © SWITZERLAND GLOBAL ENTERPRISE9
  • 10. Thank you for your attention