This document discusses international business negotiation. It begins by defining negotiation as communication between parties aimed at reaching agreement. The stages of negotiation are then examined, including planning, understanding alternatives and developing strategies. Barriers to negotiation like cultural differences, language issues and legal boundaries are also reviewed. The document proposes ways to achieve win-win outcomes and concludes that understanding effective negotiation strategies is important for business management to create competitive advantages.
2. W h a t i s N e g o t i a t i o n
S t a g e s o f N e g o t i a t i o n
Barriers to negotiation
Barriers in negotiation in international business
Ways to achieve win situation
Conclusion
Reflection
TABLE OF CONTENTS
References
3. Communication between two or more
parties (Shonk, 2021).
Aimed at bringing agreement or
consensus over a matter.
In business negotiation is communication
aimed at coming to terms on a matter.
Example negotiation between a seller and
buyer over price of a product.
What is negotiation
5. Negotiation Planning Cont.
Understand the business target.
Understand the best alternative to a
negotiation agreement (BATNA).
Develop strategies, negotiation
approach and tactics.
Plan and prepare for the
negotiation meeting.
6. B a r r i e r s t o N e g o t i a t i o n
Negative outlook
Focus on wrong
objectives
Attitude of
winning over
business
objectives
Lack of empathy
Emotional
Control
7. Barriers to negotiation in international
business environment
Cultural difference
Language
difference
Legal
boundaries to
international
trade
9. CONCLUSION
All business transaction involve negotiation.
The business management should
understand effective negotiation strategies.
And how to use the strategy in different
business situation.
To create competitive position for
the business.
10. Reflection
The understanding on various negotiation strategy
as well as the business situation they cause has
changed my understanding.
Previously I knew negotiation was a matter of
agreeing with the other party.
I was not aware of various strategies to use to yield
different result.
In future I hop to use such strategies to improve the
business position of my company as well as create
sustainable relationships with customer and
suppliers.
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11. References
•de Oliveira Dias, M. (2020). The Four-Type Negotiation Matrix: A Model for Assessing Negotiation
Processes. British Journal of Education (BJE), 8(5), 40-57.
•Filo, K., Fechner, D. and Inoue, Y., 2020. Charity sport event participants and fundraising: An
examination of constraints and negotiation strategies. Sport Management Review, 23(3), pp.387-
400.
•Mazei, J., Mertes, M. and Hüffmeier, J., 2020. Strategies aimed at reducing gender differences in
negotiation are perceived by women as ineffective. Sex Roles, 83(9), pp.580-594.
•Thompson, L. (2019). The mind and heart of the negotiator. Pearson.
•United Nations. (n.d.). Fundamentals of negotiation. https://www.un.org/en/model-united-
nations/fundamentals-negotiation
•Woodside, A. G. (2019). Organizational culture, business-to-business relationships, and Interfirm
networks. Emerald Group Publishing.
•Yoon S. (2017, January 3). 7 Negotiation Elements We Can Learn From Harvard. Legalization.
https://legalvision.com.au/7-negotiation-elements-we-can-learn-from-harvard
Editor's Notes
Negotiations is defied as communication and interaction between two or parties with the aim of coming to agreement over an issue or matter
In business negotiation is essential if the business will create and sustain the relationship it has with the stakeholders
Additionally as the organization expand the negotiation with other industrial players are necessary to create sustainable working environment
Example of a negotiation is one involving the buyer and seller of real estate negotiating about the price of the property.
Define the negotiation issue- the business should understand the issue with which they will negotiate and all maters relating to the issue. This will aid in formulation of the strategy and objective of a negotiation.
Know the business position on the issue – the business need to understand the position of the business and how they can use that to gain from the negotiation
Understand the opponent party position on the issue- the business should understand the advantage the opponent business has over it. This will help in understanding the negotiation situation at hand.
Understand the competition – the business should understand the competition position of each prty involved in the negotiation.
Understand the business target – the negotiator has to understand the objective of the business or what the business wants to attain from a negotiation
Understand the best alternative to a negotiation agreement (BATNA)- The business negotiator has to understand the alternative to the objective which is acceptable to the business.
Develop strategies, negotiation approach and tactics – the business has to develop the strategy with which they will use in the negotiation like complete, collaborate, compromising, avoiding or accommodation.
Plan and prepare for the negotiation meeting – then the business negotiator should then plan for the negotiation meeting. The negotiator will prepare the meeting room prepare their presentation as well as collect the information needed to prepare for the meeting
Negative outlook- when the negotiator have a confrontational outlook during the negotiation with the tone they are using the negotiation will be halted and thus affecting the success of a negotiation.
Focus on wrong objectives- when the negotiator has their focus on the wrong objective they will use the wrong strategy thus causing failure to meet the negotiation objective.
Attitude of winning over business objective – negotiation is about finding solution the negotiator especially for business should be willing o accommodate the other party for the mutual success of all parties involved.
Lack of empathy- the negotiator should understand that both party want to benefit from the negotiation and thus and thus respect the will of the other p[arty in a negotiation.
Emotional control- when the negotiator has no emotional control they may respond unnecessarily to the aggression or competitiveness of the other party. The negotiator need to have emotional control in check
Price- the negotiation will halt when the two parties are not in agreement over the price with which the two parties are negotiation. if one party feel the price is low or too high the negotiation will be halted.
Cultural difference- when the culture is different the negotiation will face some challenges. The negotiators involved may not understand one another and thus creating confusion in the negotiations.
Language difference- communication is facilitated by language used and thus negotiation. The business ought to have a language with which language to communicate and come up with a consensus
Legal boundaries to international trade – the international market are governed by laws which determine how the business activity will be performed. Such law if they are disadvantaging the business then the negotiation will have a barrier to succeeds.
The strategy used to attain this business situation is the collaborating strategy
This strategy involve the business abandoning their position such that the agreed position is mutually acceptable and beneficial to all parties
This approach create good relationship and is preferred by the business in negotiation with supplier, employee and customer